Hindia Brand Affinity ranks highest InstaMeet at 23.69% . Very Strong. Score DMDB 70.29% | Fanbase 61.86%

Hindia — pop artist from ID.

Baskara Putra, known professionally as Hindia, transitioned to a solo project in late 2018 after establishing his band .Feast. Despite the halt of live music…

Hindia

Superstar

Country: ID | Gender: male | Artist ID: 23d2f36a-dbe5-11e8-84fb-549f35141000

Find Artist

Genres

popindonesian popindonesian indieindie poppop

Influential: 70.29% Fanbase: 61.86% Trending: 74.50%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

InstaMeet • 23.69% • Very Strong

As of 2025-09-09

2,869,992

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.29% | Fanbase 61.86% | Trending 74.50% | CAREER STAGE: SUPERSTAR

Biography

Baskara Putra, known professionally as Hindia, transitioned to a solo project in late 2018 after establishing his band .Feast. Despite the halt of live music events in 2020 due to COVID-19, Hindia remained productive, releasing solo work and collaborating with artists. He also formed Lomba Sihir, a band with his live backing musicians, releasing their album "Selamat Datang di Ujung Dunia."

In addition to his solo career, Hindia is a sought-after collaborator, having worked with a diverse range of artists. As live shows return, Baskara Putra performs as Hindia, with .Feast, and with Lomba Sihir. He is currently preparing to release his second album as Hindia in 2023.

Report Date: 2025-09-09

Hindia draws 18-24 & 25-34 audiences and holds attention in INDONESIA, UNITED STATES, MALAYSIA. The skew is heavily male (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 350,800 avg views per post, with Instagram sustaining the conversation. Audience adjacency to InstaMeet, Oppo, DC Shoes makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hindia score 2.08% — Strong bucket.

Brand: InstaMeetBrand: OppoBrand: DC Shoes

Followers:2,869,992

Engagements:59,739

Rate:2.1%

Posts:2,301

Avg Likes:57,547

Avg Comments:1,168

Avg Views:358,500

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,869,992 · Engagements 59,739 · Rate 2.1% Posts 2,301 · Views 358,500 · Avg Likes 57,547 · Avg Comments 1,168 · Avg Views 358,500	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 14% 35-44: 2%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	INDONESIA (97%) UNITED STATES (1%) MALAYSIA (1%) JAPAN (0%) BRAZIL (0%)	Top regions: INDONESIA (97%), UNITED STATES (1%), MALAYSIA (1%)
Platform Engagement	Instagram: 29,270 avg likes/post · Tiktok: 350,800 avg views/post · Youtube: 7,700 avg views/post	Best reach: Tiktok 350,800 avg views; best engagement: Instagram 29,270 avg likes

Top Brand Affinities

InstaMeet

Score: 23.69

Oppo

Score: 18.38

DC Shoes

Score: 9.85

Fujifilm

Score: 7.73

Dota 2

Score: 7.52

A Game of Tones

Score: 7.34

Quiksilver

Score: 6.82

Yakult

Score: 6.19

UNIQLO

Score: 6.02

OOTD Magazine

Score: 5.64

Champion

Score: 5.64

Bajaj

Score: 4.42

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Top Brand Affinities

Brand	Category	Score
InstaMeet		23.69
Oppo		18.38
DC Shoes		9.85
Fujifilm		7.73
Dota 2		7.52
A Game of Tones		7.34
Quiksilver		6.82
Yakult		6.19
UNIQLO		6.02
OOTD Magazine		5.64
Champion		5.64
Bajaj		4.42
Xiaomi		3.97
Billabong		3.90
Gundam		3.74
Adobe		3.74
Kodak		3.65
Stüssy		3.48
Converse		3.34
Hot Wheels		3.10
Vans		2.89
Snapseed		2.62
Carhartt		2.49
Transformers		2.45
Spotify Music		2.23
Nokia		2.04
Sony		2.01
New Balance		2.00
Canon		1.99
National Geographic		1.92
Petronas		1.78
musical.ly		1.62
Nikon		1.61
H&M		1.50
Honda		1.43
Samsung Group		1.29
Yamaha		1.22
Universal		1.20
Volvo		1.12
GoPro		1.09
Suzuki		1.06
Maybelline		1.01
Google		0.99
Polaroid		0.93
Marvel		0.93
SoundCloud		0.92
Supreme		0.91
Tesla Motors		0.90
Marvel Entertainment		0.87
Star Wars		0.85