Hindia

Hindia — pop artist from ID.

Baskara Putra, known professionally as Hindia, transitioned to a solo project in late 2018 after establishing his band .Feast. Despite the halt of live music…

Influence: 70.29% Fanbase: 61.86% Trending: 74.50% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

InstaMeet • 23.69% • Very Strong

As of 2025-10-01

2,927,492

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-06 23:29:04 UTC

Genres

popindonesian popindonesian indieindie poppop

Biography

Baskara Putra, known professionally as Hindia, transitioned to a solo project in late 2018 after establishing his band .Feast. Despite the halt of live music events in 2020 due to COVID-19, Hindia remained productive, releasing solo work and collaborating with artists. He also formed Lomba Sihir, a band with his live backing musicians, releasing their album "Selamat Datang di Ujung Dunia."

In addition to his solo career, Hindia is a sought-after collaborator, having worked with a diverse range of artists. As live shows return, Baskara Putra performs as Hindia, with .Feast, and with Lomba Sihir. He is currently preparing to release his second album as Hindia in 2023.

Top Brand Affinities

Report Date: 2025-10-01

Hindia draws 18-24 & 25-34 audiences and holds attention in INDONESIA, UNITED STATES, MALAYSIA. The skew is heavily male (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 309,300 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to InstaMeet, Oppo, DC Shoes makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hindia score 2.13% — Strong bucket.

Brand: InstaMeetBrand: OppoBrand: DC Shoes

Followers:2,927,492

Engagements:62,356

Rate:2.1%

Posts:2,307

Avg Likes:60,547

Avg Comments:1,043

Avg Views:317,000

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,927,492 · Engagements 62,356 · Rate 2.1% Posts 2,307 · Views 317,000 · Avg Likes 60,547 · Avg Comments 1,043 · Avg Views 317,000	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 14% 35-44: 2%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	INDONESIA (97%) UNITED STATES (1%) MALAYSIA (1%) JAPAN (0%) BRAZIL (0%)	Top regions: INDONESIA (97%), UNITED STATES (1%), MALAYSIA (1%)
Platform Engagement	Instagram: 29,270 avg likes/post · Tiktok: 309,300 avg views/post · Youtube: 7,700 avg views/post	Best reach: Tiktok 309,300 avg views; best engagement: Tiktok 30,800 avg likes

Top Brand Affinities

InstaMeet

Score: 23.69

Oppo

Score: 18.38

DC Shoes

Score: 9.85

Fujifilm

Score: 7.73

Dota 2

Score: 7.52

A Game of Tones

Score: 7.34

Quiksilver

Score: 6.82

Yakult

Score: 6.19

UNIQLO

Score: 6.02

OOTD Magazine

Score: 5.64

Champion

Score: 5.64

Bajaj

Score: 4.42

Brand	Category	Score
InstaMeet		23.69
Oppo		18.38
DC Shoes		9.85
Fujifilm		7.73
Dota 2		7.52
A Game of Tones		7.34
Quiksilver		6.82
Yakult		6.19
UNIQLO		6.02
OOTD Magazine		5.64
Champion		5.64
Bajaj		4.42
Xiaomi		3.97
Billabong		3.90
Gundam		3.74
Adobe		3.74
Kodak		3.65
Stüssy		3.48
Converse		3.34
Hot Wheels		3.10
Vans		2.89
Snapseed		2.62
Carhartt		2.49
Transformers		2.45
Spotify Music		2.23
Nokia		2.04
Sony		2.01
New Balance		2.00
Canon		1.99
National Geographic		1.92
Petronas		1.78
musical.ly		1.62
Nikon		1.61
H&M		1.50
Honda		1.43
Samsung Group		1.29
Yamaha		1.22
Universal		1.20
Volvo		1.12
GoPro		1.09
Suzuki		1.06
Maybelline		1.01
Google		0.99
Polaroid		0.93
Marvel		0.93
SoundCloud		0.92
Supreme		0.91
Tesla Motors		0.90
Marvel Entertainment		0.87
Star Wars		0.85