Hillsong Young & Free Brand Affinity ranks highest Chick-fil-A at 8.25% . Very Strong. Score DMDB 61.21% | Fanbase 53.00%

Hillsong Young & Free — spirituals artist from AU.

Hillsong Young & Free is a youth movement originating from Hillsong Church in Sydney, Australia, with a 30-year history of engaging young people in music…

Hillsong Young & Free

Recognizable

Country: AU | Artist ID: 11e81bc8-51db-6108-afc1-a0369fe50396

Find Artist

Genres

spiritualschristianccmchristian musicworld worshipworshipgospel

Influential: 61.21% Fanbase: 53.00% Trending: 65.31%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 8.25% • Very Strong

As of 2025-09-09

2,674,331

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.21% | Fanbase 53.00% | Trending 65.31% | CAREER STAGE: MAINSTREAM

Biography

Hillsong Young & Free is a youth movement originating from Hillsong Church in Sydney, Australia, with a 30-year history of engaging young people in music creation. The collective released their debut album "We Are Young & Free" in 2013, followed by the EP "This Is Living" in 2015, both achieving a No. 1 position on the Billboard Top Christian/Gospel Albums Chart. Their album "Youth Revival" in 2016 earned multiple No. 1 spots and a GRAMMY® nomination, while singles like "P E A C E" and "Love Won’t Let Me Down" gained significant traction on streaming platforms and radio charts. Their most recent album, "III," has garnered over 75 million streams and 75,000+ units in global consumption.

With a strong social media presence and support from various music outlets worldwide, Hillsong Young & Free has achieved five No. 1 radio singles and eight Top 5 singles at Hot AC radio. The group's music resonates with youth and young adults, reflecting their mission to create music that speaks to this demographic.

Report Date: 2025-09-09

Hillsong Young & Free converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, PHILIPPINES. Audience shape is female-leaning (53%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 55,747 avg views per post, with supportive conversation on Instagram. Shared audience with Chick-fil-A, Ableton, Jollibee underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hillsong Young & Free score 0.32% — Low bucket.

Brand: Chick-fil-ABrand: AbletonBrand: Jollibee

Followers:2,674,331

Engagements:8,646

Rate:0.3%

Posts:430

Avg Likes:8,501

Avg Comments:114

Avg Views:79,897

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,674,331 · Engagements 8,646 · Rate 0.3% Posts 430 · Views 79,897 · Avg Likes 8,501 · Avg Comments 114 · Avg Views 79,897	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 6% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (17%) BRAZIL (17%) PHILIPPINES (9%) INDONESIA (6%) COLOMBIA (4%)	Top regions: UNITED STATES (17%), BRAZIL (17%), PHILIPPINES (9%)
Platform Engagement	Instagram: 5,236 avg likes/post · Tiktok: 24,150 avg views/post · Youtube: 55,747 avg views/post	Best reach: Youtube 55,747 avg views; best engagement: Instagram 5,236 avg likes

Top Brand Affinities

Chick-fil-A

Score: 8.25

Ableton

Score: 5.07

Jollibee

Score: 4.29

Pull&Bear

Score: 3.66

Target

Score: 2.91

NBC

Score: 2.84

Spotify Music

Score: 2.51

Busch

Score: 2.38

Walmart

Score: 2.09

Forever 21

Score: 2.06

Cafecito

Score: 1.80

Showtime

Score: 1.69

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Chick-fil-A		8.25
Ableton		5.07
Jollibee		4.29
Pull&Bear		3.66
Target		2.91
NBC		2.84
Spotify Music		2.51
Busch		2.38
Walmart		2.09
Forever 21		2.06
Cafecito		1.80
Showtime		1.69
Starbucks		1.69
H&M		1.64
Vans		1.47
Walt Disney		1.39
Airbnb		1.38
Costco		1.36
Coca-Cola		1.33
WWE		1.29
shein		1.27
Converse		1.24
Fujifilm		1.24
Beats Electronics		1.24
FashionNova		1.22
Adobe		1.20
Amazon		1.20
Microsoft		1.20
Marvel Entertainment		1.16
SoundCloud		1.14
Pixar		1.14
Los Angeles Lakers		1.13
Universal		1.12
McDonald's		1.12
Sony		1.12
Star Wars		1.07
Tiffany & Co		1.06
The Olympic Games		1.06
Netflix		1.05
SheInside		1.04
Yamaha		1.04
Vogue		1.03
Prada		1.02
FIFA		1.01
Lego		0.97
National Geographic		0.96
Snapseed		0.96
GoPro		0.94
Canon		0.94
musical.ly		0.94