Hilary Duff Brand Affinity ranks highest Steve Madden at 7.70% . Very Strong. Score DMDB 66.64% | Fanbase 61.86%

Hilary Duff — pop artist from US.

Hilary Duff gained fame through her role on the Disney Channel/ABC Kids show Lizzie McGuire, which led to a successful career as both a pop singer and film…

Hilary Duff

Recognizable

Country: US | Gender: female | Artist ID: 11e81bbf-6e8a-8210-9d4d-a0369fe50396

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Genres

popdance poppoppost-teen popmainstream pop

Influential: 66.64% Fanbase: 61.86% Trending: 69.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Steve Madden • 7.70% • Very Strong

As of 2025-09-09

28,659,812

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.64% | Fanbase 61.86% | Trending 69.02% | CAREER STAGE: MAINSTREAM

Biography

Hilary Duff gained fame through her role on the Disney Channel/ABC Kids show Lizzie McGuire, which led to a successful career as both a pop singer and film actress. Prior to her breakthrough, Duff appeared in various films, including True Women, Casper, and The Soul Collector. Lizzie McGuire premiered in 2001, becoming popular for its unique format and Duff's relatable portrayal of the lead character.

In the early 2000s, Duff ventured into music with her debut album, Metamorphosis, which showcased a more mature sound and solidified her presence beyond Lizzie McGuire. She continued to release albums and star in films, maintaining a busy schedule throughout the mid-2000s. Duff took a break from music before returning with the album Breathe In. Breathe Out. in 2015, which debuted at number five on the Billboard charts.

Report Date: 2025-09-09

Hilary Duff is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, MEXICO. The audience is heavily female (68%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,190,350 avg views per post); Instagram builds the community layer. Affinity data highlights Steve Madden, American Airlines, Free People, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hilary Duff score 0.95% — Low bucket.

Brand: Steve MaddenBrand: American AirlinesBrand: Free People

Followers:28,659,812

Engagements:270,888

Rate:0.9%

Posts:3,097

Avg Likes:267,688

Avg Comments:2,737

Avg Views:2,154,339

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,659,812 · Engagements 270,888 · Rate 0.9% Posts 3,097 · Views 2,154,339 · Avg Likes 267,688 · Avg Comments 2,737 · Avg Views 2,154,339	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 27% 13-17: 7% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (27%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (21%) BRAZIL (11%) MEXICO (8%) CANADA (4%) ITALY (4%)	Top regions: UNITED STATES (21%), BRAZIL (11%), MEXICO (8%)
Platform Engagement	Instagram: 204,811 avg likes/post · Tiktok: 1,190,350 avg views/post · Youtube: 963,989 avg views/post	Best reach: Tiktok 1,190,350 avg views; best engagement: Instagram 204,811 avg likes

Top Brand Affinities

Steve Madden

Score: 7.70

American Airlines

Score: 7.10

Free People

Score: 6.91

Barbie

Score: 6.82

MamaBear

Score: 6.30

Anthropologie

Score: 6.26

NORDSTROM

Score: 5.79

ULTA Beauty

Score: 5.78

OLD NAVY

Score: 5.42

American Eagle

Score: 4.75

Kate Spade

Score: 4.65

Coach

Score: 4.57

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Top Brand Affinities

Brand	Category	Score
Steve Madden		7.70
American Airlines		7.10
Free People		6.91
Barbie		6.82
MamaBear		6.30
Anthropologie		6.26
NORDSTROM		5.79
ULTA Beauty		5.78
OLD NAVY		5.42
American Eagle		4.75
Kate Spade		4.65
Coach		4.57
NARS Cosmetics		4.20
Redken		4.19
Abercrombie & Fitch		3.81
Target		3.75
Gillette		3.71
Urban Outfitters		3.68
Babybump		3.61
Olaplex		3.37
Lollapalooza		3.06
Lush		2.98
Showtime		2.96
Coachella		2.91
ASOS		2.80
Sunnies Studios		2.78
Lululemon Athletica		2.76
NBC		2.75
Busch		2.72
Urban Decay Cosmetics		2.68
Lancôme		2.67
Too Faced Cosmetics		2.64
Bellagio		2.57
TOM FORD		2.52
Nickelodeon		2.50
Tarte Cosmetics		2.49
Sephora		2.48
Michael Kors		2.45
Cafecito		2.44
Topshop		2.40
MTV		2.33
Benefit Cosmetics		2.33
GAP		2.31
Kylie Cosmetics		2.29
Dr. Martens		2.28
Dolce & Gabbana		2.27
Anastasia Beverly Hills		2.25
Victoria's Secret		2.24
AMC		2.23
Fendi		2.19