Hey Violet Brand Affinity ranks highest Arctic Fox hair Color at 33.46% . Very Strong. Score DMDB 60.21% | Fanbase 49.12%

Hey Violet — pop artist from US.

With a career spanning over two decades, John Smith has established himself as a versatile and accomplished musician. Beginning his journey in 1998, he has…

Hey Violet

Recognizable

Country: US | Artist ID: 11e81bca-ac98-b36e-8fc3-a0369fe50396

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Genres

popdance poppoppost-teen popindie poptimismindie popsocial media popmainstream poprockmodern rockpop rockalternativealt zelectronicelectropoppixie

Influential: 60.21% Fanbase: 49.12% Trending: 65.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 33.46% • Very Strong

As of 2025-09-09

974,137

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.21% | Fanbase 49.12% | Trending 65.75% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, John Smith has established himself as a versatile and accomplished musician. Beginning his journey in 1998, he has released multiple albums and performed at numerous prestigious venues around the world. Smith's music blends elements of folk, rock, and blues, showcasing his skillful songwriting and emotive vocals.

In addition to his solo work, Smith has collaborated with various artists and bands, further expanding his musical repertoire. His dedication to his craft and consistent output have garnered him a loyal fan base and critical acclaim within the industry.

Report Date: 2025-09-09

Hey Violet indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily female (84%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 4,445 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Arctic Fox hair Color, Live Nation, Monster High, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Hey Violet when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hey Violet score 0.12% — Low bucket.

Brand: Arctic Fox hair ColorBrand: Live NationBrand: Monster High

Followers:974,137

Engagements:1,208

Rate:0.1%

Posts:452

Avg Likes:1,204

Avg Comments:38

Avg Views:5,644

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 974,137 · Engagements 1,208 · Rate 0.1% Posts 452 · Views 5,644 · Avg Likes 1,204 · Avg Comments 38 · Avg Views 5,644	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 18% 13-17: 12% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (18%)
Gender Split	Female: 84% Male: 16% Non-binary/Other: 0%	Skews female (84%)
Top Countries	UNITED STATES (39%) BRAZIL (7%) UNITED KINGDOM (6%) CANADA (5%) PHILIPPINES (4%)	Top regions: UNITED STATES (39%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 961 avg likes/post · Tiktok: 4,445 avg views/post · Youtube: 1,199 avg views/post	Best reach: Tiktok 4,445 avg views; best engagement: Instagram 961 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 33.46

Live Nation

Score: 21.68

Monster High

Score: 11.43

Hot Topic

Score: 10.43

Lime Crime

Score: 10.33

Life Is Strange

Score: 10.06

Amazon Music

Score: 8.73

iHeartRadio Music Awards

Score: 8.49

Barbie

Score: 8.28

Urban Outfitters

Score: 5.89

ULTA Beauty

Score: 5.21

MTV

Score: 5.12

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Top Brand Affinities

Brand	Category	Score
Arctic Fox hair Color		33.46
Live Nation		21.68
Monster High		11.43
Hot Topic		10.43
Lime Crime		10.33
Life Is Strange		10.06
Amazon Music		8.73
iHeartRadio Music Awards		8.49
Barbie		8.28
Urban Outfitters		5.89
ULTA Beauty		5.21
MTV		5.12
Verizon		5.08
Columbia Pictures		4.21
Gillette		4.12
Paramount Pictures		3.67
Amway		3.61
American Eagle		3.53
Showtime		3.51
CBS Television Studios		3.31
Too Faced Cosmetics		3.05
Kylie Cosmetics		2.95
Coachella		2.91
Dr. Martens		2.87
Nickelodeon		2.85
Polaroid		2.85
Lollapalooza		2.84
BBC		2.79
CBS		2.73
Fenty beauty		2.68
Busch		2.67
AMC		2.66
Sephora		2.63
Benefit Cosmetics		2.57
NBC		2.53
Monster Beverage		2.52
League of Legends		2.42
NYX Cosmetics		2.38
Philips		2.37
ASOS		2.23
Walmart		2.20
Victoria's Secret		2.18
Spotify Music		2.04
Warner Bros		1.92
Maybelline		1.88
Budweiser		1.85
Target		1.81
Universal		1.77
Anastasia Beverly Hills		1.76
Hollister Co		1.73