Her's Brand Affinity ranks highest UNIF at 37.55% . Very Strong. Score DMDB 60.35% | Fanbase 44.87%

Her's — pop artist from GB.

Her's was a pop duo from Liverpool, consisting of Stephen Fitzpatrick and Audun Laading. Both hailing from coastal towns on different coastlines, they met in…

Her's

Recognizable

Country: GB | Artist ID: 11e81bd0-d7e6-8a4a-b80d-a0369fe50396

Find Artist

Genres

popindie popliverpool indiepoprockmodern rockindie garage rockalternativepov: indie

Influential: 60.35% Fanbase: 44.87% Trending: 68.09%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

UNIF • 37.55% • Very Strong

As of 2025-09-09

220,582

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.35% | Fanbase 44.87% | Trending 68.09% | CAREER STAGE: MAINSTREAM

Biography

Her's was a pop duo from Liverpool, consisting of Stephen Fitzpatrick and Audun Laading. Both hailing from coastal towns on different coastlines, they met in Liverpool as students and bonded over shared interests in humor and observations. Their dream-pop music reflected their unique perspectives on the cultures they grew up in.

Her's gained recognition for their eclectic pop sound, drawing praise from the blogosphere for their craftsmanship. Their music appealed to fans of artists like Ariel Pink and Mac DeMarco, standing out in the British indie scene for its off-kilter charm and distinctiveness.

Report Date: 2025-09-09

Her's converts attention from 18-24 & 25-34 audiences across UNITED STATES, INDIA, UNITED KINGDOM. Audience shape is heavily male (56%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 651,156 avg views per post, with supportive conversation on Instagram. Shared audience with UNIF, Fred Perry, Glossier underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Her's score 11.38% — Very Strong bucket.

Brand: UNIFBrand: Fred PerryBrand: Glossier

Followers:220,582

Engagements:25,094

Rate:11.4%

Posts:238

Avg Likes:24,836

Avg Comments:336

Avg Views:651,156

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 220,582 · Engagements 25,094 · Rate 11.4% Posts 238 · Views 651,156 · Avg Likes 24,836 · Avg Comments 336 · Avg Views 651,156	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (31%) INDIA (7%) UNITED KINGDOM (6%) BRAZIL (6%) MEXICO (5%)	Top regions: UNITED STATES (31%), INDIA (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 14,977 avg likes/post · Youtube: 651,156 avg views/post	Best reach: Youtube 651,156 avg views; best engagement: Instagram 14,977 avg likes

Top Brand Affinities

UNIF

Score: 37.55

Fred Perry

Score: 10.93

Glossier

Score: 10.53

Brandy Melville

Score: 9.45

Dr. Martens

Score: 7.13

Ableton

Score: 6.76

Urban Outfitters

Score: 6.52

Kodak

Score: 6.28

SoundCloud

Score: 5.40

Spotify Music

Score: 5.19

Lollapalooza

Score: 4.75

Polaroid

Score: 4.31

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Top Brand Affinities

Brand	Category	Score
UNIF		37.55
Fred Perry		10.93
Glossier		10.53
Brandy Melville		9.45
Dr. Martens		7.13
Ableton		6.76
Urban Outfitters		6.52
Kodak		6.28
SoundCloud		5.40
Spotify Music		5.19
Lollapalooza		4.75
Polaroid		4.31
Coachella		4.24
Fujifilm		3.80
Cartoon Network		3.72
Coors		3.61
Paramount Pictures		3.34
Showtime		3.29
Prismacolor		3.17
Columbia Pictures		2.78
Tesco		2.51
Carhartt		2.50
Sunnies Studios		2.49
Tinder		2.47
ASOS		2.43
Emporium		2.38
Guinness		2.37
Lush		2.36
Hollister Co		2.23
BBC		2.12
AMC		2.03
Pepsi		2.02
Target		1.97
Pixar		1.96
Vans		1.96
Airbnb		1.91
Sprite		1.90
Budweiser		1.87
The North Face		1.83
Forever 21		1.80
Aperol		1.80
Walmart		1.76
Adobe		1.72
Levi's		1.69
Converse		1.60
Chrysler		1.58
Beats Electronics		1.51
Too Faced Cosmetics		1.49
Microsoft		1.48
Activision Blizzard		1.46