Henrique & Juliano Brand Affinity ranks highest Itambé at 42.06% . Very Strong. Score DMDB 77.54% | Fanbase 79.65%

Henrique & Juliano — pop artist from BR.

Hailing from Palmeirópolis, Tocantins, brothers Henrique & Juliano were inspired by the success of João Paulo & Daniel and began performing on local radio…

Henrique & Juliano

Superstar

Country: BR | Gender: male | Artist ID: 11e81bca-b6ae-af3e-b6d8-a0369fe50396

Find Artist

Genres

popsertanejo popasian poplatinsertanejo universitariosertanejo

Influential: 77.54% Fanbase: 79.65% Trending: 76.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Itambé • 42.06% • Very Strong

As of 2025-09-09

39,389,746

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.54% | Fanbase 79.65% | Trending 76.49% | CAREER STAGE: SUPERSTAR

Biography

Hailing from Palmeirópolis, Tocantins, brothers Henrique & Juliano were inspired by the success of João Paulo & Daniel and began performing on local radio stations. Balancing their passion for music with their studies, they recorded their first live acoustic album at a private event with fan support. Their popular songs include "Não Tô Valendo Nada" and "Cuida Bem Dela." The duo gained national recognition as crowd-pullers and made history as the first Brazilian musicians to reach 1.5 billion views on YouTube, drawing audiences of around 40,000 at their shows. They have released music through Som Livre, with their latest being the 4th DVD, "O Céu explica tudo," featuring only original tracks like "Vidinha de Balada" and "Bebida Com Saudade."

Henrique & Juliano have solidified their status as a leading force in modern Brazilian country music, known for their fresh sound and substantial fan following.

Report Date: 2025-09-09

Henrique & Juliano maintains consistent pull among 18-24 & 25-34 audiences across BRAZIL, PORTUGAL, ARGENTINA. The audience leans female-leaning (54%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 856,700 avg views per post; Tiktok functions as the community touchpoint. Affinity with Itambé, Lojas Renner, Citi makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Henrique & Juliano score 0.49% — Low bucket.

Brand: ItambéBrand: Lojas RennerBrand: Citi

Followers:39,389,746

Engagements:192,597

Rate:0.5%

Posts:4,041

Avg Likes:181,222

Avg Comments:1,910

Avg Views:933,849

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,389,746 · Engagements 192,597 · Rate 0.5% Posts 4,041 · Views 933,849 · Avg Likes 181,222 · Avg Comments 1,910 · Avg Views 933,849	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 35-44: 9% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	BRAZIL (97%) PORTUGAL (1%) ARGENTINA (1%) INDIA (1%) UNITED STATES (1%)	Top regions: BRAZIL (97%), PORTUGAL (1%), ARGENTINA (1%)
Platform Engagement	Instagram: 77,454 avg likes/post · Tiktok: 856,700 avg views/post · Youtube: 77,149 avg views/post	Best reach: Tiktok 856,700 avg views; best engagement: Tiktok 100,250 avg likes

Top Brand Affinities

Itambé

Score: 42.06

Lojas Renner

Score: 17.94

Citi

Score: 17.02

Ambev

Score: 14.13

Cacau Show

Score: 13.60

Boticario

Score: 11.95

Sarar

Score: 8.87

Banco Bradesco

Score: 8.65

Moda Praia

Score: 8.18

Itaipava

Score: 8.14

Eudora

Score: 6.81

Xerox

Score: 6.60

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Top Brand Affinities

Brand	Category	Score
Itambé		42.06
Lojas Renner		17.94
Citi		17.02
Ambev		14.13
Cacau Show		13.60
Boticario		11.95
Sarar		8.87
Banco Bradesco		8.65
Moda Praia		8.18
Itaipava		8.14
Eudora		6.81
Xerox		6.60
Riachuelo		6.36
Mary Kay		5.05
Avon		4.17
Colgate		3.90
Heineken		3.55
Tupperware Brands		3.19
Budweiser		2.49
Snoopy And The Peanuts Gang		1.97
Mitsubishi		1.54
KitKat		1.40
Pixar		1.26
L'Oréal Paris		1.22
Nutella		1.18
Pandora		1.13
shein		1.10
SheInside		1.04
Chevrolet		0.93
DC Entertainment		0.84
Volkswagen		0.78
musical.ly		0.71
Honda		0.69
Spotify Music		0.66
Coca-Cola		0.60
MAC Cosmetics		0.52
Netflix		0.50
Walt Disney		0.49
Samsung Group		0.49
GoPro		0.47
Porsche		0.45
Google		0.43
McDonald's		0.43
Mercedes-Benz		0.43
Toyota		0.40
Zara		0.38
Canon		0.38
Marvel Entertainment		0.37
Yamaha		0.34
PlayStation		0.32