Heize Brand Affinity ranks highest GENTLE MONSTER at 20.73% . Very Strong. Score DMDB 65.22% | Fanbase 63.75%

Heize — pop artist from KR.

Heize, born Jang Da-hye in Daegu, South Korea, is a singer/songwriter known for her blend of R&B, soul, and hip-hop. Making her debut in the 2010s, she gained…

Heize

Recognizable

Country: KR | Gender: female | Artist ID: 2747d6d4-b8e8-11e8-85b8-525400009efb

Find Artist

Genres

popk-popkorean popr&b, funk & soulkorean r&b

Influential: 65.22% Fanbase: 63.75% Trending: 65.96%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 20.73% • Very Strong

As of 2025-09-09

2,599,530

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.22% | Fanbase 63.75% | Trending 65.96% | CAREER STAGE: MAINSTREAM

Biography

Heize, born Jang Da-hye in Daegu, South Korea, is a singer/songwriter known for her blend of R&B, soul, and hip-hop. Making her debut in the 2010s, she gained recognition after appearing on the reality competition Unpretty Rapstar. Her music features mid-tempo production, comforting vocals, and occasional rapping, leading to chart success in both Korea and the U.S.

With a series of EP releases, Heize's breakthrough came with her appropriately titled third EP, III, which produced Korean number one singles. Her 2019 full-length album, She's Fine, included a Top Ten title track and marked a significant milestone in her career. Closing out the year with her fifth EP, Late Autumn, Heize continues to solidify her presence in the music industry.

Report Date: 2025-09-09

Heize performs best with fans in the 18-24 range, concentrated in SOUTH KOREA, INDONESIA, UNITED STATES. Audience composition is heavily female (68%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 8,603 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward GENTLE MONSTER, Style Nanda, Vivienne Westwood, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Heize is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Heize score 1.44% — Moderate bucket.

Brand: GENTLE MONSTERBrand: Style NandaBrand: Vivienne Westwood

Followers:2,599,530

Engagements:37,350

Rate:1.4%

Posts:1,098

Avg Likes:37,303

Avg Comments:232

Avg Views:8,603

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,599,530 · Engagements 37,350 · Rate 1.4% Posts 1,098 · Views 8,603 · Avg Likes 37,303 · Avg Comments 232 · Avg Views 8,603	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 21% 13-17: 12% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (21%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	SOUTH KOREA (25%) INDONESIA (11%) UNITED STATES (10%) CHINA (5%) TAIWAN (5%)	Top regions: SOUTH KOREA (25%), INDONESIA (11%), UNITED STATES (10%)
Platform Engagement	Instagram: 36,783 avg likes/post · Youtube: 8,603 avg views/post	Best reach: Youtube 8,603 avg views; best engagement: Instagram 36,783 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 20.73

Style Nanda

Score: 10.12

Vivienne Westwood

Score: 7.60

Acne Studios

Score: 7.34

Maison Margiela

Score: 7.29

Stüssy

Score: 6.99

Shake Shack

Score: 6.89

Innisfree

Score: 6.02

Coach

Score: 5.53

Summit Entertainment

Score: 5.30

LG Group

Score: 4.31

Tiffany

Score: 3.96

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		20.73
Style Nanda		10.12
Vivienne Westwood		7.60
Acne Studios		7.34
Maison Margiela		7.29
Stüssy		6.99
Shake Shack		6.89
Innisfree		6.02
Coach		5.53
Summit Entertainment		5.30
LG Group		4.31
Tiffany		3.96
Gundam		3.43
Carhartt		3.40
Dr. Martens		3.33
UNIQLO		3.31
Kodak		3.24
Kia Motors		3.06
Hyundai		2.74
Lacoste		2.21
New Balance		2.20
League of Legends		2.20
Fujifilm		2.19
Pantone Inc		2.04
Snoopy And The Peanuts Gang		2.02
Converse		2.02
Tiffany & Co		1.96
Supreme		1.93
Costco		1.92
Petronas		1.86
Starbucks		1.83
Polo Ralph Lauren		1.81
Gucci		1.79
KitKat		1.79
IKEA		1.75
Christian Dior		1.73
Balenciaga		1.70
Polaroid		1.66
The North Face		1.66
Yves Saint Laurent		1.65
Bershka		1.59
Hermès		1.51
KFC		1.49
Coca-Cola		1.48
Chanel		1.48
Vans		1.42
Lush		1.42
Coachella		1.38
Guess		1.37
H&M		1.36