Hebe Tien Brand Affinity ranks highest 7-Eleven at 9.42% . Very Strong. Score DMDB 53.17% | Fanbase 38.15%

Hebe Tien — pop artist from TW.

In 2001, Tian Fu Zhen debuted as a member of the girl group S.H.E alongside Selina Jen and Hebe Tien, achieving widespread popularity across Asia. In 2010, she…

Hebe Tien

Established

Country: TW | Gender: female | Artist ID: 11e83fe2-8618-d5fc-b49d-aa1c026db3d8

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Genres

popmandopoppopasian pop

Influential: 53.17% Fanbase: 38.15% Trending: 60.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

7-Eleven • 9.42% • Very Strong

As of 2025-09-09

186,452

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.17% | Fanbase 38.15% | Trending 60.68% | CAREER STAGE: MID_LEVEL

Biography

In 2001, Tian Fu Zhen debuted as a member of the girl group S.H.E alongside Selina Jen and Hebe Tien, achieving widespread popularity across Asia. In 2010, she released her first solo album while remaining a part of S.H.E, showcasing her ethereal yet powerful vocals on several hit songs, including the theme song "A Little Happiness" from the film "Our Times." In 2019, she signed with HIM International Music after much negotiation and is currently preparing for her second solo concert tour.

Report Date: 2025-09-09

Hebe Tien is a clear fit for 18-24 & 25-34 audiences with strength across TAIWAN, MALAYSIA, UNITED STATES. The audience is female-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (23,631 avg views per post); Youtube builds the community layer. Affinity data highlights 7-Eleven, AirAsia, T.G.I. Friday's, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hebe Tien score 1.01% — Moderate bucket.

Brand: 7-ElevenBrand: AirAsiaBrand: T.G.I. Friday's

Followers:186,452

Engagements:1,889

Rate:1.0%

Posts:1,543

Avg Likes:1,730

Avg Comments:159

Avg Views:23,631

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 186,452 · Engagements 1,889 · Rate 1.0% Posts 1,543 · Views 23,631 · Avg Likes 1,730 · Avg Comments 159 · Avg Views 23,631	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 7% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	TAIWAN (55%) MALAYSIA (10%) UNITED STATES (6%) HONG KONG SAR CHINA (6%) SINGAPORE (4%)	Top regions: TAIWAN (55%), MALAYSIA (10%), UNITED STATES (6%)
Platform Engagement	Instagram: 120 avg likes/post · Youtube: 23,631 avg views/post	Best reach: Youtube 23,631 avg views; best engagement: Youtube 1,610 avg likes

Top Brand Affinities

7-Eleven

Score: 9.42

AirAsia

Score: 8.80

T.G.I. Friday's

Score: 8.54

Laneíge

Score: 6.30

Innisfree

Score: 5.89

Snoopy And The Peanuts Gang

Score: 5.87

Daniel Wellington

Score: 4.64

Dyson

Score: 4.61

UNIQLO

Score: 4.51

Costco

Score: 4.50

Summit Entertainment

Score: 4.48

Gundam

Score: 4.08

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Top Brand Affinities

Brand	Category	Score
7-Eleven		9.42
AirAsia		8.80
T.G.I. Friday's		8.54
Laneíge		6.30
Innisfree		5.89
Snoopy And The Peanuts Gang		5.87
Daniel Wellington		4.64
Dyson		4.61
UNIQLO		4.51
Costco		4.50
Summit Entertainment		4.48
Gundam		4.08
Petronas		4.05
Nescafé		3.92
IKEA		3.69
Emporium		3.67
Starbucks		3.44
Huawei		3.43
Pokemon Go		3.41
G-shock		3.15
Leica		3.04
Tiffany		2.99
Lego		2.89
LEGOLAND		2.84
KFC		2.62
New Balance		2.46
McDonald's		2.33
Fujifilm		2.32
KENZO		2.15
Tiffany & Co		2.15
Timberland		2.13
Lancôme		2.10
Tesco		2.10
GAP		2.07
Chanel		1.92
Pandora		1.91
KitKat		1.77
Pokemon		1.72
Burberry		1.70
Walt Disney		1.66
SWAROVSKI		1.49
Hermès		1.38
Adidas		1.37
Christian Dior		1.35
Coca-Cola		1.35
Cartier		1.33
Forever 21		1.30
OREO		1.27
Yves Saint Laurent		1.26
Reebok		1.25