Hayley Kiyoko Brand Affinity ranks highest Hot Topic at 6.46% . Very Strong. Score DMDB 64.58% | Fanbase 54.16%

Hayley Kiyoko — pop artist from US.

Hayley Kiyoko gained recognition for her debut album EXPECTATIONS, which was praised for its contribution to the queer pop movement. In 2018, she received two…

Hayley Kiyoko

Recognizable

Country: US | Gender: female | Artist ID: 11e81bbd-0350-8a50-bc4d-a0369fe50396

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Genres

popdance poppoppost-teen popindie poptimismindie popmainstream popalternativealt zelectronicelectropop

Influential: 64.58% Fanbase: 54.16% Trending: 69.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 6.46% • Very Strong

As of 2025-09-09

6,450,171

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.58% | Fanbase 54.16% | Trending 69.78% | CAREER STAGE: MAINSTREAM

Biography

Hayley Kiyoko gained recognition for her debut album EXPECTATIONS, which was praised for its contribution to the queer pop movement. In 2018, she received two VMA nominations and won Push Artist Of The Year. Kiyoko was recognized by NPR as one of "The 21st Century's Most Influential Women Musicians." She recently released the single "Demons" from her upcoming project, I'M TOO SENSITIVE FOR THIS SHIT.

Report Date: 2025-09-09

Hayley Kiyoko is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily female (82%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,650,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Hot Topic, Free People, American Eagle points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hayley Kiyoko score 4.04% — Very Strong bucket.

Brand: Hot TopicBrand: Free PeopleBrand: American Eagle

Followers:6,450,171

Engagements:260,608

Rate:4.0%

Posts:4,241

Avg Likes:250,222

Avg Comments:894

Avg Views:1,676,062

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,450,171 · Engagements 260,608 · Rate 4.0% Posts 4,241 · Views 1,676,062 · Avg Likes 250,222 · Avg Comments 894 · Avg Views 1,676,062	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 12% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 82% Male: 18% Non-binary/Other: 0%	Skews female (82%)
Top Countries	UNITED STATES (34%) BRAZIL (12%) UNITED KINGDOM (5%) MEXICO (3%) FRANCE (3%)	Top regions: UNITED STATES (34%), BRAZIL (12%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 85,547 avg likes/post · Tiktok: 1,650,000 avg views/post · Youtube: 26,062 avg views/post	Best reach: Tiktok 1,650,000 avg views; best engagement: Tiktok 162,750 avg likes

Top Brand Affinities

Hot Topic

Score: 6.46

Free People

Score: 5.27

American Eagle

Score: 4.78

Verizon

Score: 3.98

ABC

Score: 3.94

Lollapalooza

Score: 3.70

Gillette

Score: 3.66

Cartoon Network

Score: 3.44

Showtime

Score: 3.44

ASOS

Score: 3.26

Fenty beauty

Score: 3.12

Coachella

Score: 3.00

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Top Brand Affinities

Brand	Category	Score
Hot Topic		6.46
Free People		5.27
American Eagle		4.78
Verizon		3.98
ABC		3.94
Lollapalooza		3.70
Gillette		3.66
Cartoon Network		3.44
Showtime		3.44
ASOS		3.26
Fenty beauty		3.12
Coachella		3.00
MTV		2.95
Busch		2.94
Tinder		2.83
Lululemon Athletica		2.82
Polaroid		2.81
Dr. Martens		2.79
Forever 21		2.76
Urban Outfitters		2.66
Chrysler		2.55
AMC		2.50
CBS		2.33
CBS Television Studios		2.32
BBC		2.31
Target		2.18
NYX Cosmetics		2.10
Nickelodeon		2.09
Lush		1.97
Walmart		1.85
Urban Decay Cosmetics		1.84
shein		1.83
Walt Disney		1.82
Anastasia Beverly Hills		1.80
Paramount Pictures		1.79
Spotify Music		1.78
Budweiser		1.74
Bershka		1.73
Activision Blizzard		1.73
The Olympic Games		1.72
Primark		1.69
Pokemon Go		1.68
HBO		1.67
Netflix		1.66
Pixar		1.66
Marvel Entertainment		1.62
Vogue		1.62
Sprite		1.61
Fujifilm		1.60
Vans		1.57