Harry Styles Brand Affinity ranks highest JACQUEMUS at 8.62% . Very Strong. Score DMDB 39.95% | Fanbase 84.69%

Harry Styles — pop artist from GB.

Harry Styles released his third solo album, "Harry's House," which debuted at Number One on the Billboard Charts and is currently the best-selling album of…

Harry Styles

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bbf-43d7-468e-9647-a0369fe50396

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Genres

poppoppost-teen pop

Influential: 39.95% Fanbase: 84.69% Trending: 17.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

JACQUEMUS • 8.62% • Very Strong

As of 2025-09-09

69,339,411

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 39.95% | Fanbase 84.69% | Trending 17.59% | CAREER STAGE: MAINSTREAM

Biography

Harry Styles released his third solo album, "Harry's House," which debuted at Number One on the Billboard Charts and is currently the best-selling album of 2022. The lead single, "As It Was," dropped on April 1st and achieved record-breaking success, debuting at Number One in both the U.S. and the U.K.

Prior to "Harry's House," Styles released his sophomore album, "Fine Line," in December 2019, which also debuted at Number One on the Billboard charts. The album received critical acclaim and commercial success, with the hit single "Watermelon Sugar" earning Styles his first Grammy and a BRIT Award. Styles is currently on his Love on Tour worldwide in support of "Harry's House."

Report Date: 2025-09-09

Harry Styles connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, INDIA. With a heavily female (68%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 2,850,000 avg views per post; Instagram adds dependable engagement depth. Overlap with JACQUEMUS, Maison Margiela, Coach highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Harry Styles moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Harry Styles score 5.61% — Very Strong bucket.

Brand: JACQUEMUSBrand: Maison MargielaBrand: Coach

Followers:69,339,411

Engagements:3,887,982

Rate:5.6%

Posts:842

Avg Likes:3,834,375

Avg Comments:41,242

Avg Views:4,916,555

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 69,339,411 · Engagements 3,887,982 · Rate 5.6% Posts 842 · Views 4,916,555 · Avg Likes 3,834,375 · Avg Comments 41,242 · Avg Views 4,916,555	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 23% 13-17: 11% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (19%) BRAZIL (12%) INDIA (7%) MEXICO (6%) PHILIPPINES (4%)	Top regions: UNITED STATES (19%), BRAZIL (12%), INDIA (7%)
Platform Engagement	Instagram: 3,184,557 avg likes/post · Tiktok: 2,850,000 avg views/post · Youtube: 2,066,555 avg views/post	Best reach: Tiktok 2,850,000 avg views; best engagement: Instagram 3,184,557 avg likes

Top Brand Affinities

JACQUEMUS

Score: 8.62

Maison Margiela

Score: 6.32

Coach

Score: 4.48

Pull&Bear

Score: 4.22

Miu Miu

Score: 3.92

Verizon

Score: 3.86

Bershka

Score: 3.71

ASOS

Score: 3.70

Marc Jacobs

Score: 3.20

Dolce & Gabbana

Score: 3.15

Showtime

Score: 2.88

Urban Outfitters

Score: 2.88

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Top Brand Affinities

Brand	Category	Score
JACQUEMUS		8.62
Maison Margiela		6.32
Coach		4.48
Pull&Bear		4.22
Miu Miu		3.92
Verizon		3.86
Bershka		3.71
ASOS		3.70
Marc Jacobs		3.20
Dolce & Gabbana		3.15
Showtime		2.88
Urban Outfitters		2.88
Kodak		2.87
Kylie Cosmetics		2.60
Pic Collage		2.58
Coachella		2.57
CBS Television Studios		2.40
Lollapalooza		2.38
Victoria's Secret		2.35
Aperol		2.28
CBS		2.12
Versace		2.11
Dr. Martens		1.96
Pepsi		1.95
Fendi		1.93
Fujifilm		1.91
New Balance		1.87
Polo Ralph Lauren		1.85
Paramount Pictures		1.83
shein		1.63
Lush		1.62
Guess		1.58
Hermès		1.50
Forever 21		1.48
Pixar		1.46
SheInside		1.41
Polaroid		1.39
Vogue		1.39
Walt Disney		1.38
Universal		1.30
Airbnb		1.29
Chanel		1.26
Yves Saint Laurent		1.25
Starbucks		1.24
Bentley		1.23
UNIQLO		1.23
Tesla Motors		1.23
BBC		1.22
Pandora		1.22
Calvin Klein		1.21