Harrdy Sandhu Brand Affinity ranks highest Airtel at 10.21% . Very Strong. Score DMDB 68.02% | Fanbase 66.30%

Harrdy Sandhu — pop artist from IN.

A former Indian cricketer has transitioned into a career as a singer and performer, and is now exploring opportunities in acting.

Harrdy Sandhu

Recognizable

Country: IN | Gender: male | Artist ID: 11e83fe7-27dd-f4f4-85be-aa1c026db3d8

Find Artist

Genres

popdesi poppunjabi pop

Influential: 68.02% Fanbase: 66.30% Trending: 68.89%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 10.21% • Very Strong

As of 2025-09-09

9,457,282

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.02% | Fanbase 66.30% | Trending 68.89% | CAREER STAGE: MAINSTREAM

Biography

A former Indian cricketer has transitioned into a career as a singer and performer, and is now exploring opportunities in acting.

Report Date: 2025-09-09

Harrdy Sandhu speaks to 18-24 & 25-34 audiences with measurable traction in INDIA, PAKISTAN, BANGLADESH. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (14,718 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Airtel, PlayerUnknown's Battlegrounds, Mahindra, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Harrdy Sandhu score 0.85% — Low bucket.

Brand: AirtelBrand: PlayerUnknown's BattlegroundsBrand: Mahindra

Followers:9,457,282

Engagements:79,940

Rate:0.8%

Posts:210

Avg Likes:79,860

Avg Comments:434

Avg Views:27,668

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,457,282 · Engagements 79,940 · Rate 0.8% Posts 210 · Views 27,668 · Avg Likes 79,860 · Avg Comments 434 · Avg Views 27,668	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 8% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	INDIA (85%) PAKISTAN (6%) BANGLADESH (3%) UNITED STATES (1%) UNITED ARAB EMIRATES (1%)	Top regions: INDIA (85%), PAKISTAN (6%), BANGLADESH (3%)
Platform Engagement	Instagram: 77,861 avg likes/post · Tiktok: 12,950 avg views/post · Youtube: 14,718 avg views/post	Best reach: Youtube 14,718 avg views; best engagement: Instagram 77,861 avg likes

Top Brand Affinities

Airtel

Score: 10.21

PlayerUnknown's Battlegrounds

Score: 8.62

Mahindra

Score: 8.29

Bajaj

Score: 6.29

Snapseed

Score: 4.42

musical.ly

Score: 3.58

FashionNova

Score: 3.39

KTM

Score: 3.07

Gymshark

Score: 2.47

Travelgram

Score: 2.20

Levi's

Score: 2.17

Canon

Score: 2.17

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Top Brand Affinities

Brand	Category	Score
Airtel		10.21
PlayerUnknown's Battlegrounds		8.62
Mahindra		8.29
Bajaj		6.29
Snapseed		4.42
musical.ly		3.58
FashionNova		3.39
KTM		3.07
Gymshark		2.47
Travelgram		2.20
Levi's		2.17
Canon		2.17
Geocaching		1.99
National Geographic		1.88
Puma		1.68
WWE		1.64
Nikon		1.63
Ray-Ban		1.61
Beats Electronics		1.60
Hyundai		1.59
Zara		1.51
H&M		1.49
Suzuki		1.33
Forever 21		1.33
SheInside		1.29
shein		1.26
Yamaha		1.19
Apple		1.16
Harley-Davidson		1.10
Tommy Hilfiger		1.06
Reebok		1.04
Grand Theft Auto		1.02
Xiaomi		1.01
Gucci		0.98
Rolex		0.98
Lamborghini		0.94
Samsung Group		0.90
Supreme		0.90
Adobe		0.88
BMW		0.84
Sony		0.83
Marvel Entertainment		0.81
McDonald's		0.80
Toyota		0.79
Nike		0.78
Red Bull		0.71
Mercedes-Benz		0.67
Ferrari		0.66
HBO		0.62
Louis Vuitton		0.62