Harrdy Sandhu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
9,457,282
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:52:19 UTC
Genres
Biography
Harrdy Sandhu speaks to 18-24 & 25-34 audiences with measurable traction in INDIA, PAKISTAN, BANGLADESH. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (14,718 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Airtel, PlayerUnknown's Battlegrounds, Mahindra, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,457,282 · Engagements 79,940 · Rate 0.8% Posts 210 · Views 27,668 · Avg Likes 79,860 · Avg Comments 434 · Avg Views 27,668 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 29% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (29%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
INDIA (85%) PAKISTAN (6%) BANGLADESH (3%) UNITED STATES (1%) UNITED ARAB EMIRATES (1%) |
Top regions: INDIA (85%), PAKISTAN (6%), BANGLADESH (3%) |
| Platform Engagement | Instagram: 77,861 avg likes/post · Tiktok: 12,950 avg views/post · Youtube: 14,718 avg views/post | Best reach: Youtube 14,718 avg views; best engagement: Instagram 77,861 avg likes |
Top Brand Affinities
Airtel
PlayerUnknown's Battlegrounds
Mahindra
Bajaj
Snapseed
musical.ly
FashionNova
KTM
Gymshark
Travelgram
Levi's
Canon
| Brand | Category | Score |
|---|---|---|
| Airtel | 10.21 | |
| PlayerUnknown's Battlegrounds | 8.62 | |
| Mahindra | 8.29 | |
| Bajaj | 6.29 | |
| Snapseed | 4.42 | |
| musical.ly | 3.58 | |
| FashionNova | 3.39 | |
| KTM | 3.07 | |
| Gymshark | 2.47 | |
| Travelgram | 2.20 | |
| Levi's | 2.17 | |
| Canon | 2.17 | |
| Geocaching | 1.99 | |
| National Geographic | 1.88 | |
| Puma | 1.68 | |
| WWE | 1.64 | |
| Nikon | 1.63 | |
| Ray-Ban | 1.61 | |
| Beats Electronics | 1.60 | |
| Hyundai | 1.59 | |
| Zara | 1.51 | |
| H&M | 1.49 | |
| Suzuki | 1.33 | |
| Forever 21 | 1.33 | |
| SheInside | 1.29 | |
| shein | 1.26 | |
| Yamaha | 1.19 | |
| Apple | 1.16 | |
| Harley-Davidson | 1.10 | |
| Tommy Hilfiger | 1.06 | |
| Reebok | 1.04 | |
| Grand Theft Auto | 1.02 | |
| Xiaomi | 1.01 | |
| Gucci | 0.98 | |
| Rolex | 0.98 | |
| Lamborghini | 0.94 | |
| Samsung Group | 0.90 | |
| Supreme | 0.90 | |
| Adobe | 0.88 | |
| BMW | 0.84 | |
| Sony | 0.83 | |
| Marvel Entertainment | 0.81 | |
| McDonald's | 0.80 | |
| Toyota | 0.79 | |
| Nike | 0.78 | |
| Red Bull | 0.71 | |
| Mercedes-Benz | 0.67 | |
| Ferrari | 0.66 | |
| HBO | 0.62 | |
| Louis Vuitton | 0.62 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
