Harini Brand Affinity ranks highest OnePlus at 26.43% . Very Strong. Score DMDB 62.27% | Fanbase 45.56%

Harini — pop artist from IN.

Harini (born April 30, 1979) is an Indian classical music vocalist and playback singer hailing from Chennai. She began her musical journey at the age of 4,…

Harini

Recognizable

Country: IN | Gender: female | Artist ID: 11e81bc7-ac5f-69f4-9b0d-a0369fe50396

Find Artist

Genres

poptamil poppopasianfilmiothersworldwide

Influential: 62.27% Fanbase: 45.56% Trending: 70.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 26.43% • Very Strong

As of 2025-09-09

47,739

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.27% | Fanbase 45.56% | Trending 70.62% | CAREER STAGE: MAINSTREAM

Biography

Harini (born April 30, 1979) is an Indian classical music vocalist and playback singer hailing from Chennai. She began her musical journey at the age of 4, studying Carnatic music under notable mentors such as Radha Viswanathan and Sudha Raghunathan. Harini gained recognition in the industry after winning a school singing competition, leading to collaborations with renowned film composer A. R. Rahman. Her professional debut came in 1995 with the Tamil film "Indira," where she recorded the song "Nila Kaigirathu." Over the years, she has contributed her vocals to numerous film soundtracks across Tamil, Hindi, Telugu, and Kannada cinema, working with esteemed composers. Harini's accolades include the Tamil Nadu State Film Award for Best Female Playback in 1997 and 2003. In addition to her film work, she has also released devotional songs in collaboration with singer P. Unni Krishnan in 2012, showcasing her versatility as a musician.

Report Date: 2025-09-09

Harini is a clear fit for 25-34 & 18-24 audiences with strength across INDIA, MALAYSIA, UNITED STATES. The audience is heavily male (56%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (3,712 avg likes per post); Instagram builds the community layer. Affinity data highlights OnePlus, Cognizant, Infosys, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Harini score 7.78% — Very Strong bucket.

Brand: OnePlusBrand: CognizantBrand: Infosys

Followers:47,739

Engagements:3,712

Rate:7.8%

Posts:52

Avg Likes:3,712

Avg Comments:19

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 47,739 · Engagements 3,712 · Rate 7.8% Posts 52 · Views 0 · Avg Likes 3,712 · Avg Comments 19 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 58% 18-24: 24% 35-44: 15% 13-17: 2%	Largest: 25-34 (58%); next: 18-24 (24%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	INDIA (80%) MALAYSIA (5%) UNITED STATES (4%) SRI LANKA (3%) UNITED ARAB EMIRATES (2%)	Top regions: INDIA (80%), MALAYSIA (5%), UNITED STATES (4%)
Platform Engagement	Instagram: 3,712 avg likes/post	best engagement: Instagram 3,712 avg likes

Top Brand Affinities

OnePlus

Score: 26.43

Cognizant

Score: 20.86

Infosys

Score: 17.49

Mahindra

Score: 8.79

Nokia

Score: 4.83

Snapseed

Score: 4.67

musical.ly

Score: 4.46

Bajaj

Score: 4.09

Travelgram

Score: 2.62

Petronas

Score: 2.59

Beats Electronics

Score: 2.32

National Geographic

Score: 2.25

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Top Brand Affinities

Brand	Category	Score
OnePlus		26.43
Cognizant		20.86
Infosys		17.49
Mahindra		8.79
Nokia		4.83
Snapseed		4.67
musical.ly		4.46
Bajaj		4.09
Travelgram		2.62
Petronas		2.59
Beats Electronics		2.32
National Geographic		2.25
Spotify Music		2.13
Adobe		2.04
PlayStation		1.94
Xiaomi		1.85
Canon		1.84
Yamaha		1.81
Sony		1.78
Nikon		1.74
KFC		1.64
Ray-Ban		1.47
Puma		1.45
KitKat		1.44
KTM		1.40
Rolex		1.36
Guess		1.22
Harley-Davidson		1.20
Amazon		1.16
FIFA		1.15
Samsung Group		1.11
FashionNova		1.07
Levi's		1.06
Hyundai		1.04
Marvel Entertainment		1.02
The Olympic Games		1.01
HBO		0.96
Apple		0.89
Suzuki		0.83
Netflix		0.82
H&M		0.76
MAC Cosmetics		0.64
Mercedes-Benz		0.63
Marvel		0.62
Honda		0.60
GoPro		0.57
Chevrolet		0.54
McDonald's		0.54
Google		0.53
BMW		0.52