Hardy Brand Affinity ranks highest Ariat at 41.81% . Very Strong. Score DMDB 67.64% | Fanbase 54.16%

Hardy — country artist from US.

HARDY, signed to Big Loud Records/Big Loud Rock, is a prominent figure in the music industry with a successful career marked by nearly five billion streams and…

Hardy

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc8-9f7d-4d40-9769-a0369fe50396

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Genres

countrycountrycontemporary countrycountry rockhip-hop & raphip-hop/rap

Influential: 67.64% Fanbase: 54.16% Trending: 74.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 41.81% • Very Strong

As of 2025-09-09

3,549,554

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.64% | Fanbase 54.16% | Trending 74.39% | CAREER STAGE: MAINSTREAM

Biography

HARDY, signed to Big Loud Records/Big Loud Rock, is a prominent figure in the music industry with a successful career marked by nearly five billion streams and multiple chart-topping singles in both rock and country genres. His latest album, QUIT!!, has garnered critical acclaim and further solidified his position in the industry. With a string of achievements, including five ACM Awards and two CMA Awards, HARDY is recognized for his songwriting prowess and ability to bridge the gap between classic Southern rock and contemporary hits.

Hailing from Philadelphia, Mississippi, HARDY has been lauded by American Songwriter and Rolling Stone for his contributions to keeping the spirit of Southern rock alive while also pushing boundaries in his music. As a prolific songwriter, he has penned numerous No. 1 singles, including the Platinum hits "ONE BEER" and "wait in the truck," showcasing his versatility across different genres. HARDY's success extends beyond his solo career, having shared the stage with notable artists like Thomas Rhett, Morgan Wallen, and Florida Georgia Line, further solidifying his reputation as a prominent figure in the music industry.

Report Date: 2025-09-09

Hardy commands interest from 25-34 & 18-24 audiences in UNITED STATES, CANADA, NIGERIA. With a heavily male (63%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (184,450 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ariat, Miller Lite, Busch points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hardy score 1.23% — Moderate bucket.

Brand: AriatBrand: Miller LiteBrand: Busch

Followers:3,549,554

Engagements:43,720

Rate:1.2%

Posts:1,711

Avg Likes:41,223

Avg Comments:860

Avg Views:203,547

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,549,554 · Engagements 43,720 · Rate 1.2% Posts 1,711 · Views 203,547 · Avg Likes 41,223 · Avg Comments 860 · Avg Views 203,547	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 34% 35-44: 17% 45-64: 9%	Largest: 25-34 (35%); next: 18-24 (34%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (79%) CANADA (7%) NIGERIA (5%) UNITED KINGDOM (2%) AUSTRALIA (2%)	Top regions: UNITED STATES (79%), CANADA (7%), NIGERIA (5%)
Platform Engagement	Instagram: 20,388 avg likes/post · Tiktok: 184,450 avg views/post · Youtube: 19,097 avg views/post	Best reach: Tiktok 184,450 avg views; best engagement: Instagram 20,388 avg likes

Top Brand Affinities

Ariat

Score: 41.81

Miller Lite

Score: 38.77

Busch

Score: 18.93

Bud Light

Score: 17.17

Barstool Sports

Score: 16.76

Coors

Score: 16.05

RAM Trucks

Score: 15.46

Carhartt

Score: 15.37

Margaritaville

Score: 13.34

Verizon

Score: 11.40

GMC

Score: 8.66

Stihl

Score: 8.36

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Top Brand Affinities

Brand	Category	Score
Ariat		41.81
Miller Lite		38.77
Busch		18.93
Bud Light		17.17
Barstool Sports		16.76
Coors		16.05
RAM Trucks		15.46
Carhartt		15.37
Margaritaville		13.34
Verizon		11.40
GMC		8.66
Stihl		8.36
T.J. Maxx		8.16
Free People		7.96
Chick-fil-A		7.35
Budweiser		7.33
Amazon Music		7.22
Kroger		7.04
Jeep		5.80
American Eagle		5.78
iHeartRadio Music Awards		5.62
Publix		5.37
NHL		5.25
Gillette		5.12
Chevrolet		4.88
Target		4.64
Dodge		4.33
The Home Depot		4.31
NBC		4.29
Oakley		4.28
OLD NAVY		4.28
Taco Bell		4.15
Jack Daniels		4.12
Holden		4.11
Ford		4.08
FedEx		3.99
Chrysler		3.82
ESPN		3.80
Heinz		3.77
Lululemon Athletica		3.69
Walmart		3.62
Cadillac		3.58
NORDSTROM		3.53
Bentley		3.28
Monster Beverage		3.27
Under Armour		3.22
NFL		3.12
Harley-Davidson		3.11
PetSmart		3.02
Abercrombie & Fitch		2.94