Hardy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,549,554
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:41 UTC
Genres
Biography
Hailing from Philadelphia, Mississippi, HARDY has been lauded by American Songwriter and Rolling Stone for his contributions to keeping the spirit of Southern rock alive while also pushing boundaries in his music. As a prolific songwriter, he has penned numerous No. 1 singles, including the Platinum hits "ONE BEER" and "wait in the truck," showcasing his versatility across different genres. HARDY's success extends beyond his solo career, having shared the stage with notable artists like Thomas Rhett, Morgan Wallen, and Florida Georgia Line, further solidifying his reputation as a prominent figure in the music industry.
Hardy commands interest from 25-34 & 18-24 audiences in UNITED STATES, CANADA, NIGERIA. With a heavily male (63%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (184,450 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ariat, Miller Lite, Busch points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,549,554 · Engagements 43,720 · Rate 1.2% Posts 1,711 · Views 203,547 · Avg Likes 41,223 · Avg Comments 860 · Avg Views 203,547 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 34% 35-44: 17% 45-64: 9% |
Largest: 25-34 (35%); next: 18-24 (34%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (79%) CANADA (7%) NIGERIA (5%) UNITED KINGDOM (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (79%), CANADA (7%), NIGERIA (5%) |
| Platform Engagement | Instagram: 20,388 avg likes/post · Tiktok: 184,450 avg views/post · Youtube: 19,097 avg views/post | Best reach: Tiktok 184,450 avg views; best engagement: Instagram 20,388 avg likes |
Top Brand Affinities
Ariat
Miller Lite
Busch
Bud Light
Barstool Sports
Coors
RAM Trucks
Carhartt
Margaritaville
Verizon
GMC
Stihl
| Brand | Category | Score |
|---|---|---|
| Ariat | 41.81 | |
| Miller Lite | 38.77 | |
| Busch | 18.93 | |
| Bud Light | 17.17 | |
| Barstool Sports | 16.76 | |
| Coors | 16.05 | |
| RAM Trucks | 15.46 | |
| Carhartt | 15.37 | |
| Margaritaville | 13.34 | |
| Verizon | 11.40 | |
| GMC | 8.66 | |
| Stihl | 8.36 | |
| T.J. Maxx | 8.16 | |
| Free People | 7.96 | |
| Chick-fil-A | 7.35 | |
| Budweiser | 7.33 | |
| Amazon Music | 7.22 | |
| Kroger | 7.04 | |
| Jeep | 5.80 | |
| American Eagle | 5.78 | |
| iHeartRadio Music Awards | 5.62 | |
| Publix | 5.37 | |
| NHL | 5.25 | |
| Gillette | 5.12 | |
| Chevrolet | 4.88 | |
| Target | 4.64 | |
| Dodge | 4.33 | |
| The Home Depot | 4.31 | |
| NBC | 4.29 | |
| Oakley | 4.28 | |
| OLD NAVY | 4.28 | |
| Taco Bell | 4.15 | |
| Jack Daniels | 4.12 | |
| Holden | 4.11 | |
| Ford | 4.08 | |
| FedEx | 3.99 | |
| Chrysler | 3.82 | |
| ESPN | 3.80 | |
| Heinz | 3.77 | |
| Lululemon Athletica | 3.69 | |
| Walmart | 3.62 | |
| Cadillac | 3.58 | |
| NORDSTROM | 3.53 | |
| Bentley | 3.28 | |
| Monster Beverage | 3.27 | |
| Under Armour | 3.22 | |
| NFL | 3.12 | |
| Harley-Davidson | 3.11 | |
| PetSmart | 3.02 | |
| Abercrombie & Fitch | 2.94 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-06 03:00 UTC | Hardy, Cameron Whitcomb | Tribute Communities Centre | Oshawa, Canada | |
| 2026-02-07 03:00 UTC | Hardy | FirstOntario Centre | Hamilton, Canada | |
| 2026-02-07 03:00 UTC | Hardy, Cameron Whitcomb | TD Coliseum | Hamilton, Canada | |
| 2026-02-08 03:00 UTC | Hardy, Cameron Whitcomb | Canada Life Place | London, Canada | |
| 2026-02-12 03:00 UTC | Hardy, Cameron Whitcomb | Canada Life Centre | Winnipeg, Canada | |
| 2026-02-13 03:00 UTC | Hardy, Cameron Whitcomb | Sasktel Centre | Saskatoon, Canada | |
| 2026-02-14 03:00 UTC | Hardy, Cameron Whitcomb | Rogers Place | Edmonton, Canada | |
| 2026-02-20 03:00 UTC | Hardy, Cameron Whitcomb | Scotiabank Saddledome | Calgary, Canada | |
| 2026-02-21 03:00 UTC | Extra Innings Festival 2026 | Tempe Beach Park | Tempe, United States | songkick.com songkick.com songkick.com ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net ticketmaster.evyy.net ticketmaster.evyy.net inningsfestival.com inningsfestival.com inningsfestival.com inningsfestival.com inningsfestival.com songkick.com ticketmaster.evyy.net ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net inningsfestival.com inningsfestival.com ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net ticketmaster.evyy.net songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net inningsfestival.com |
| 2026-02-21 03:00 UTC | Hardy, Cameron Whitcomb | South Okanagan Events Centre | Penticton, Canada | |
| 2026-02-22 03:00 UTC | Hardy, Cameron Whitcomb | Abbotsford Centre | Abbotsford, Canada | |
| 2026-03-19 02:00 UTC | Hardy | Choctaw Grand Theater | Durant, United States | |
| 2026-03-20 02:00 UTC | Hardy, Cameron Whitcomb | Resch Center | Green Bay, United States | |
| 2026-03-21 02:00 UTC | Hardy, Cameron Whitcomb | Vibrant Arena at the Mark | Moline, United States | |
| 2026-03-22 02:00 UTC | Hardy, Cameron Whitcomb | CHI Health Center Omaha | Omaha, United States | |
| 2026-03-27 02:00 UTC | Hardy, Cameron Whitcomb | PPL Center | Allentown, United States | |
| 2026-03-28 02:00 UTC | Hardy, Cameron Whitcomb | Charleston Coliseum & Convention Center | Charleston, United States | |
| 2026-03-29 02:00 UTC | Hardy, Cameron Whitcomb | Ford Center | Evansville, United States | |
| 2026-04-10 02:00 UTC | Hardy, Mitchell Tenpenny | Thompson-Boling Arena at Food City Center | Knoxville, United States | |
| 2026-04-11 02:00 UTC | Hardy, Mitchell Tenpenny | Cadence Bank Arena | Tupelo, United States |
