Hardwell Brand Affinity ranks highest Mixcloud at 40.97% . Very Strong. Score DMDB 63.35% | Fanbase 77.03%

Hardwell — pop artist from NL.

Robbert van de Corput, known professionally as Hardwell, is a Dutch DJ who rose to prominence during the EDM explosion of 2012-2013. Hardwell began his DJ…

Hardwell

Recognizable

Country: NL | Gender: male | Artist ID: 11e81bc7-45af-4a1c-b4f2-a0369fe50396

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Genres

popdance popelectronictropical houseedmelectro housepop danceprogressive housedanceprogressive electro housebig roomdutch houseelectronic

Influential: 63.35% Fanbase: 77.03% Trending: 56.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 40.97% • Very Strong

As of 2025-09-09

10,425,081

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.35% | Fanbase 77.03% | Trending 56.51% | CAREER STAGE: MAINSTREAM

Biography

Robbert van de Corput, known professionally as Hardwell, is a Dutch DJ who rose to prominence during the EDM explosion of 2012-2013. Hardwell began his DJ career at the age of 13 and quickly gained recognition for his remixing skills and original productions. Over the years, he collaborated with various artists, including Tiësto and Avicii, and released multiple mix series and albums, such as "Revealed" and "United We Are."

Throughout his career, Hardwell achieved commercial success with remixes for artists like Rihanna and the Wanted, as well as original tracks like "Three Triangles (Losing My Religion)." He continued to release music and collaborate with other musicians, maintaining a strong presence in the electronic music scene. In 2017, he released the single "Creatures of the Night" with Austin Mahone and continued to expand his discography with the eighth installment of his "Revealed" series. Hardwell's prolific output continued into 2018 with the release of the EP "Hardwell & Friends, Vol. 3" and collaborations with artists such as Steve Aoki and Wildstylez, solidifying his position as a prominent figure in the EDM world.

Report Date: 2025-09-09

Hardwell cuts through with 18-24 & 25-34 audiences and consistency across INDIA, BRAZIL, UNITED STATES. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 399,874 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Trancefamily, Pioneer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hardwell score 0.38% — Low bucket.

Brand: MixcloudBrand: TrancefamilyBrand: Pioneer

Followers:10,425,081

Engagements:39,893

Rate:0.4%

Posts:1,390

Avg Likes:38,358

Avg Comments:922

Avg Views:475,774

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,425,081 · Engagements 39,893 · Rate 0.4% Posts 1,390 · Views 475,774 · Avg Likes 38,358 · Avg Comments 922 · Avg Views 475,774	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 32% 13-17: 6% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (32%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	INDIA (11%) BRAZIL (8%) UNITED STATES (7%) MEXICO (6%) INDONESIA (5%)	Top regions: INDIA (11%), BRAZIL (8%), UNITED STATES (7%)
Platform Engagement	Instagram: 21,811 avg likes/post · Tiktok: 75,900 avg views/post · Youtube: 399,874 avg views/post	Best reach: Youtube 399,874 avg views; best engagement: Instagram 21,811 avg likes

Top Brand Affinities

Mixcloud

Score: 40.97

Trancefamily

Score: 20.49

Pioneer

Score: 20.03

Tomorrowland

Score: 19.16

Sennheiser

Score: 10.51

Amazon Music

Score: 9.44

Ableton

Score: 8.04

Grey Goose

Score: 7.38

Efteling

Score: 5.88

Movistar

Score: 4.24

SoundCloud

Score: 3.93

Lollapalooza

Score: 3.54

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Top Brand Affinities

Brand	Category	Score
Mixcloud		40.97
Trancefamily		20.49
Pioneer		20.03
Tomorrowland		19.16
Sennheiser		10.51
Amazon Music		9.44
Ableton		8.04
Grey Goose		7.38
Efteling		5.88
Movistar		4.24
SoundCloud		3.93
Lollapalooza		3.54
ASUS		3.28
Bacardi		3.10
Monster Beverage		3.05
Beats Electronics		2.79
Heineken		2.59
Jack Daniels		2.43
Coachella		2.41
Armani		2.17
Budweiser		2.15
Boeing		2.07
Ducati		2.04
Ray-Ban		2.01
Bellagio		1.97
Red Bull		1.91
Aperol		1.89
Pokemon Go		1.84
GoPro		1.81
A Game of Tones		1.79
Petronas		1.77
Bugatti		1.72
Spotify Music		1.70
FIFA		1.69
Lacoste		1.67
Snapseed		1.67
Ferrari		1.64
Audi		1.64
Bershka		1.62
The North Face		1.61
Lamborghini		1.56
musical.ly		1.54
KTM		1.53
Sony		1.51
Maserati		1.51
Guess		1.49
Vans		1.47
Calvin Klein		1.46
Volkswagen		1.45
Fiat		1.45