Hank Williams, Jr.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
991,459
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-11-06 23:20:24 UTC
Genres
Biography
Raised by his mother Audrey to carry on his father's legacy, Hank Jr. signed with MGM Records at a young age and found early success with hits like "Long Gone Lonesome Blues" and "Standing in the Shadows." After overcoming personal struggles and a near-fatal accident in the mid-1970s, he reemerged in the late '70s with a new outlaw country image and a string of hits. Throughout his career, Hank Jr. blended country and rock influences, earning accolades such as CMA Entertainer of the Year in the late '80s. Despite facing challenges in the changing country music landscape, he continued to release music and tour, making a notable return with the 2022 blues album Rich White Honky Blues.
Hank Williams, Jr. resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, CANADA, AUSTRALIA. With a heavily male (73%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (226,086 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Ariat, Miller Lite, Tagaz makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 991,459 · Engagements 4,696 · Rate 0.5% Posts 263 · Views 226,086 · Avg Likes 4,540 · Avg Comments 462 · Avg Views 226,086 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 29% 18-24: 27% 35-44: 21% 45-64: 19% |
Largest: 25-34 (29%); next: 18-24 (27%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (84%) CANADA (3%) AUSTRALIA (2%) UNITED KINGDOM (2%) BRAZIL (1%) |
Top regions: UNITED STATES (84%), CANADA (3%), AUSTRALIA (2%) |
| Platform Engagement | Instagram: 1,826 avg likes/post · Youtube: 226,086 avg views/post | Best reach: Youtube 226,086 avg views; best engagement: Youtube 2,714 avg likes |
Top Brand Affinities
Ariat
Miller Lite
Tagaz
Sherri Hill
RAM Trucks
Bud Light
Kenworth
GMC
Jim Beam
Coors
Stihl
Crown Royal
| Brand | Category | Score |
|---|---|---|
| Ariat | 36.96 | |
| Miller Lite | 34.60 | |
| Tagaz | 32.12 | |
| Sherri Hill | 28.82 | |
| RAM Trucks | 22.11 | |
| Bud Light | 21.45 | |
| Kenworth | 18.82 | |
| GMC | 17.39 | |
| Jim Beam | 16.36 | |
| Coors | 13.65 | |
| Stihl | 12.82 | |
| Crown Royal | 12.76 | |
| Marshall | 12.33 | |
| Barstool Sports | 11.38 | |
| Carhartt | 10.95 | |
| Dr Pepper | 10.88 | |
| Busch | 10.81 | |
| Houston Livestock Show and Rodeo | 10.39 | |
| Budweiser | 8.82 | |
| Margaritaville | 8.20 | |
| Chevrolet | 8.06 | |
| Pontiac | 7.99 | |
| Jack Daniels | 7.72 | |
| Harley-Davidson | 7.30 | |
| Dodge | 7.28 | |
| Jeep | 7.18 | |
| FOX | 6.65 | |
| Ford | 6.51 | |
| NBC | 6.10 | |
| Cadillac | 5.90 | |
| Free People | 5.87 | |
| Publix | 5.73 | |
| Verizon | 5.56 | |
| Taco Bell | 5.52 | |
| Macy's | 5.49 | |
| iHeartRadio Music Awards | 5.30 | |
| Kroger | 5.10 | |
| Walmart | 4.99 | |
| NHL | 4.96 | |
| Oakley | 4.81 | |
| NFL | 4.32 | |
| American Eagle | 4.29 | |
| CNN | 4.10 | |
| ESPN | 3.86 | |
| FedEx | 3.86 | |
| WWE | 3.82 | |
| Gillette | 3.79 | |
| Monster Beverage | 3.76 | |
| Holden | 3.68 | |
| Under Armour | 3.67 |
Official Profiles
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LoginArtist: Hank Williams, Jr.
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 7,305,565
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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4,761,783 | 65.18% |
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2,543,782 | 34.82% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 03:00 UTC | Hank Williams, Jr. | San Antonio rodeo | San Antonio, United States |















