Hank Williams, Jr.

Hank Williams, Jr.

Superstar

Country: US | Gender: male | Artist ID: 11e81bba-b9c4-0f1c-9ff3-a0369fe50396

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Genres

countrycountrycountry roadcountry rockoutlaw countrycontemporary country
Influential: 69.52% Fanbase: 59.79% Trending: 74.39%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 34.32% • Very Strong
As of 2025-09-09

985,990

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.52% | Fanbase 59.79% | Trending 74.39% | CAREER STAGE: SUPERSTAR

Biography

Hank Williams, Jr., born in 1949 in Shreveport, Louisiana, is the son of country music legend Hank Williams. Following his father's footsteps, Hank Jr. began his music career as a teenager, achieving success with hits like "Family Tradition" and "A Country Boy Can Survive." Throughout the 1980s, he dominated the country music scene with multiple number one singles, but his chart presence waned in the 1990s as new artists emerged. Despite this, he remained active in the industry, making comebacks with albums like 2016's It's About Time and 2022's Rich White Honky Blues.

Raised by his mother Audrey to carry on his father's legacy, Hank Jr. signed with MGM Records at a young age and found early success with hits like "Long Gone Lonesome Blues" and "Standing in the Shadows." After overcoming personal struggles and a near-fatal accident in the mid-1970s, he reemerged in the late '70s with a new outlaw country image and a string of hits. Throughout his career, Hank Jr. blended country and rock influences, earning accolades such as CMA Entertainer of the Year in the late '80s. Despite facing challenges in the changing country music landscape, he continued to release music and tour, making a notable return with the 2022 blues album Rich White Honky Blues.
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Hank Williams, Jr. Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Hank Williams, Jr. resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, CANADA, BRAZIL. With a heavily male (72%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (226,086 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Miller Lite, Ariat, Sherri Hill makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Hank Williams, Jr. score 0.75%Low bucket.
Brand: Miller LiteBrand: AriatBrand: Sherri Hill
Followers:985,990
Engagements:7,352
Rate:0.7%
Posts:260
Views:226,086
Avg Likes:7,196
Avg Comments:501
Avg Views:226,086

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 985,990 · Engagements 7,352 · Rate 0.7%
Posts 260 · Views 226,086 · Avg Likes 7,196 · Avg Comments 501 · Avg Views 226,086
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 29%
18-24: 26%
35-44: 22%
45-64: 20%
Largest: 25-34 (29%); next: 18-24 (26%)
Gender Split Female: 28%
Male: 72%
Non-binary/Other: 0%
Skews male (72%)
Top Countries UNITED STATES (87%)
CANADA (3%)
BRAZIL (1%)
UNITED KINGDOM (1%)
AUSTRALIA (1%)
Top regions: UNITED STATES (87%), CANADA (3%), BRAZIL (1%)
Platform Engagement Instagram: 4,482 avg likes/post · Youtube: 226,086 avg views/post Best reach: Youtube 226,086 avg views; best engagement: Instagram 4,482 avg likes

Top Brand Affinities

Miller Lite
Score: 34.32
Ariat
Score: 34.10
Sherri Hill
Score: 28.62
Kenworth
Score: 24.14
Tagaz
Score: 19.61
Bud Light
Score: 18.43
Coors
Score: 16.00
Margaritaville
Score: 13.76
Jim Beam
Score: 13.55
GMC
Score: 13.02
Barstool Sports
Score: 12.52
Stihl
Score: 11.77
Brand Category Score
Miller Lite 34.32
Ariat 34.10
Sherri Hill 28.62
Kenworth 24.14
Tagaz 19.61
Bud Light 18.43
Coors 16.00
Margaritaville 13.76
Jim Beam 13.55
GMC 13.02
Barstool Sports 12.52
Stihl 11.77
Busch 10.88
Dr Pepper 10.74
Houston Livestock Show and Rodeo 9.74
Carhartt 8.89
Dodge 7.73
Harley-Davidson 7.04
Jack Daniels 7.02
Budweiser 6.87
Chevrolet 6.83
Jeep 6.81
Pontiac 6.56
iHeartRadio Music Awards 6.14
Kroger 6.13
Ford 5.90
Free People 5.78
Publix 5.68
Cadillac 5.65
Monster Beverage 5.62
Chick-fil-A 5.60
Verizon 5.47
NBC 5.45
Macy's 5.41
ESPN 5.26
Walmart 4.99
Husqvarna Motorcycles 4.21
American Eagle 4.20
Gillette 3.94
WWE 3.93
Taco Bell 3.84
NFL 3.83
CNN 3.63
Holden 3.61
NHL 3.56
Oakley 3.23
Columbia Pictures 3.19
MTV 3.16
Chrysler 3.14
Under Armour 2.73

Official Profiles

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Artist: Hank Williams, Jr.

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Hank Williams, Jr. today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
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Popularity (2025-09-09)

Platform%
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Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
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Artist Ranking, Popularity and Social Media Influence measured accurately with AI.