Hank Williams, Jr.

Hank Williams, Jr.

Country: US | Gender: male

Influence: 69.52% Fanbase: 59.79% Trending: 74.39% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 36.96% • Very Strong

As of 2025-10-01

991,459

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-06 23:20:24 UTC

Genres

countrycountrycountry roadcountry rockoutlaw countrycontemporary country

Biography

Hank Williams, Jr., born in 1949 in Shreveport, Louisiana, is the son of country music legend Hank Williams. Following his father's footsteps, Hank Jr. began his music career as a teenager, achieving success with hits like "Family Tradition" and "A Country Boy Can Survive." Throughout the 1980s, he dominated the country music scene with multiple number one singles, but his chart presence waned in the 1990s as new artists emerged. Despite this, he remained active in the industry, making comebacks with albums like 2016's It's About Time and 2022's Rich White Honky Blues.

Raised by his mother Audrey to carry on his father's legacy, Hank Jr. signed with MGM Records at a young age and found early success with hits like "Long Gone Lonesome Blues" and "Standing in the Shadows." After overcoming personal struggles and a near-fatal accident in the mid-1970s, he reemerged in the late '70s with a new outlaw country image and a string of hits. Throughout his career, Hank Jr. blended country and rock influences, earning accolades such as CMA Entertainer of the Year in the late '80s. Despite facing challenges in the changing country music landscape, he continued to release music and tour, making a notable return with the 2022 blues album Rich White Honky Blues.

Hank Williams, Jr. Marketing Affinity & Brand Fit Data

Report Date: 2025-10-01

Hank Williams, Jr. resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, CANADA, AUSTRALIA. With a heavily male (73%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (226,086 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Ariat, Miller Lite, Tagaz makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Hank Williams, Jr. score 0.47%Low bucket.
Brand: AriatBrand: Miller LiteBrand: Tagaz
Followers:991,459
Engagements:4,696
Rate:0.5%
Posts:263
Views:226,086
Avg Likes:4,540
Avg Comments:462
Avg Views:226,086

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 991,459 · Engagements 4,696 · Rate 0.5%
Posts 263 · Views 226,086 · Avg Likes 4,540 · Avg Comments 462 · Avg Views 226,086
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 29%
18-24: 27%
35-44: 21%
45-64: 19%
Largest: 25-34 (29%); next: 18-24 (27%)
Gender Split Female: 27%
Male: 73%
Non-binary/Other: 0%
Skews male (73%)
Top Countries UNITED STATES (84%)
CANADA (3%)
AUSTRALIA (2%)
UNITED KINGDOM (2%)
BRAZIL (1%)
Top regions: UNITED STATES (84%), CANADA (3%), AUSTRALIA (2%)
Platform Engagement Instagram: 1,826 avg likes/post · Youtube: 226,086 avg views/post Best reach: Youtube 226,086 avg views; best engagement: Youtube 2,714 avg likes

Top Brand Affinities

Ariat
Score: 36.96
Miller Lite
Score: 34.60
Tagaz
Score: 32.12
Sherri Hill
Score: 28.82
RAM Trucks
Score: 22.11
Bud Light
Score: 21.45
Kenworth
Score: 18.82
GMC
Score: 17.39
Jim Beam
Score: 16.36
Coors
Score: 13.65
Stihl
Score: 12.82
Crown Royal
Score: 12.76
Brand Category Score
Ariat 36.96
Miller Lite 34.60
Tagaz 32.12
Sherri Hill 28.82
RAM Trucks 22.11
Bud Light 21.45
Kenworth 18.82
GMC 17.39
Jim Beam 16.36
Coors 13.65
Stihl 12.82
Crown Royal 12.76
Marshall 12.33
Barstool Sports 11.38
Carhartt 10.95
Dr Pepper 10.88
Busch 10.81
Houston Livestock Show and Rodeo 10.39
Budweiser 8.82
Margaritaville 8.20
Chevrolet 8.06
Pontiac 7.99
Jack Daniels 7.72
Harley-Davidson 7.30
Dodge 7.28
Jeep 7.18
FOX 6.65
Ford 6.51
NBC 6.10
Cadillac 5.90
Free People 5.87
Publix 5.73
Verizon 5.56
Taco Bell 5.52
Macy's 5.49
iHeartRadio Music Awards 5.30
Kroger 5.10
Walmart 4.99
NHL 4.96
Oakley 4.81
NFL 4.32
American Eagle 4.29
CNN 4.10
ESPN 3.86
FedEx 3.86
WWE 3.82
Gillette 3.79
Monster Beverage 3.76
Holden 3.68
Under Armour 3.67

Official Profiles

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Artist: Hank Williams, Jr.

Date Range: 2025-11-06 → 2025-11-06
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Hank Williams, Jr. today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-10-01)

Total: 7,305,565

PLATFORM TOTAL %
Spotify Spotify 4,761,783 65.18%
Pandora Pandora 2,543,782 34.82%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-14 03:00 UTC Hank Williams, Jr. San Antonio rodeo San Antonio, United States

Trending Artist