Hanin Dhiya Brand Affinity ranks highest Oppo at 21.04% . Very Strong. Score DMDB 55.45% | Fanbase 41.82%

Hanin Dhiya — pop artist from ID.

Hanin Dhiya is an Indonesian pop singer who was the runner-up in the 2014 Rising Star competition. Born in Bogor on February 21, 2021, Hanin is known for…

Hanin Dhiya

Established

Country: ID | Gender: female | Artist ID: 11e83fe6-e103-58a8-aed8-aa1c026db3d8

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Genres

poppopindonesian popmainstream popasian pop

Influential: 55.45% Fanbase: 41.82% Trending: 62.26%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 21.04% • Very Strong

As of 2025-09-09

5,638,421

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.45% | Fanbase 41.82% | Trending 62.26% | CAREER STAGE: MID_LEVEL

Biography

Hanin Dhiya is an Indonesian pop singer who was the runner-up in the 2014 Rising Star competition. Born in Bogor on February 21, 2021, Hanin is known for creating music video content and vlogs on platforms such as YouTube, Instagram, and TikTok. She currently boasts 1 million followers on Spotify, 3.9 million subscribers on YouTube, and 1.9 million followers on Instagram.

In 2018, Hanin released her debut album "Cerita Hanin Dhiya," which achieved multiplatinum status in the Indonesian music industry. Her latest album, "Jangan Sampai Pasrah," was released in early 2021 and features popular tracks like "Suatu Saat Nanti" and "Biar Waktu Hapus Sedihku." Hanin has received accolades such as the AMI Award for Best Rearranged Arrangement Production for her song "Pupus" in 2018 and was nominated for Best Female Pop Solo Artist at the 2019 AMI Awards. She has collaborated with various renowned artists both locally and internationally, including Andmesh, Bagas Ran, Aldy Maldini, Christopher (Denmark), NIve (Korea), Pink Sweat$ (US), and Lukas Graham (Denmark).

Towards the end of 2021, Hanin collaborated with Ahmad Dhani to rearrange and release iconic songs from Dewa 19 and Dewa, such as "Roman Picisan," "Kangen," "Pupus," and "Bukan Cinta Manusia Biasa." Her version of "Roman Picisan" went viral on TikTok shortly after its release and entered the Spotify Indonesia Top 200 chart.

Report Date: 2025-09-09

Hanin Dhiya reaches 18-24 & 25-34 audiences concentrated in INDONESIA, MALAYSIA, UNITED STATES. The demographic tilt is heavily female (56%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,830 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Oppo, Garuda Indonesia, Jafra suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hanin Dhiya score 0.02% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Jafra

Followers:5,638,421

Engagements:1,256

Rate:0.0%

Posts:1,089

Avg Likes:1,253

Avg Comments:38

Avg Views:2,830

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,638,421 · Engagements 1,256 · Rate 0.0% Posts 1,089 · Views 2,830 · Avg Likes 1,253 · Avg Comments 38 · Avg Views 2,830	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 13% 35-44: 2%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	INDONESIA (95%) MALAYSIA (2%) UNITED STATES (1%) SOUTH KOREA (0%) PHILIPPINES (0%)	Top regions: INDONESIA (95%), MALAYSIA (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 1,213 avg likes/post · Youtube: 2,830 avg views/post	Best reach: Youtube 2,830 avg views; best engagement: Instagram 1,213 avg likes

Top Brand Affinities

Oppo

Score: 21.04

Garuda Indonesia

Score: 14.35

Jafra

Score: 13.49

Yakult

Score: 8.09

Daihatsu

Score: 5.22

Oriflame

Score: 5.08

Carrefour

Score: 3.21

Xiaomi

Score: 3.01

musical.ly

Score: 2.64

Petronas

Score: 2.51

UNIQLO

Score: 2.34

A Game of Tones

Score: 2.28

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Top Brand Affinities

Brand	Category	Score
Oppo		21.04
Garuda Indonesia		14.35
Jafra		13.49
Yakult		8.09
Daihatsu		5.22
Oriflame		5.08
Carrefour		3.21
Xiaomi		3.01
musical.ly		2.64
Petronas		2.51
UNIQLO		2.34
A Game of Tones		2.28
Adobe		2.06
KFC		1.73
Snapseed		1.49
Yamaha		1.38
Samsung Group		1.31
Fujifilm		1.27
Honda		1.16
Google		1.13
Maybelline		0.94
Canon		0.93
Universal		0.91
Suzuki		0.88
Marvel		0.85
Pokemon		0.65
Polaroid		0.61
Converse		0.55
National Geographic		0.54
Sony		0.54
Vans		0.51
Adidas		0.49
McDonald's		0.47
Travelgram		0.45
Spotify Music		0.44
GoPro		0.44
Nikon		0.44
Zara		0.42
Toyota		0.42
Apple		0.37
Amazon		0.29
DC Entertainment		0.27
Nike		0.27
Marvel Entertainment		0.24
Walt Disney		0.23
Starbucks		0.22
Netflix		0.17