HAIM Brand Affinity ranks highest Acne Studios at 14.71% . Very Strong. Score DMDB 66.14% | Fanbase 65.66%

HAIM — pop artist from US.

Este, Danielle, and Alana Haim, a multiplatinum GRAMMY® Award-nominated trio of sisters from Southern California, have established themselves since 2012 with a…

HAIM

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc3-a9fe-7c8a-a420-a0369fe50396

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Genres

popdance popindie popart popmetropopolispopmainstream poprockpop rockrockalternativealternativeindie rock

Influential: 66.14% Fanbase: 65.66% Trending: 66.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Acne Studios • 14.71% • Very Strong

As of 2025-09-09

2,757,388

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.14% | Fanbase 65.66% | Trending 66.38% | CAREER STAGE: MAINSTREAM

Biography

Este, Danielle, and Alana Haim, a multiplatinum GRAMMY® Award-nominated trio of sisters from Southern California, have established themselves since 2012 with a diverse musical style that spans genres and eras. With four career GRAMMY® nominations, they made history as the first all-female rock group nominated for 'Album of the Year' at the 2020 GRAMMYs for Women In Music Pt. III. Their discography includes the gold-certified albums Days Are Gone [2013] and Something To Tell You [2017], which achieved #1 debuts on the UK Albums Chart and two Top 10 entries on the Billboard 200. Their latest release showcases personal growth and empowerment, reflecting a decade of musical evolution and sisterly collaboration. The album captures their journey with clarity, blending confident instrumentals with introspective moments of vulnerability.

Report Date: 2025-09-09

HAIM reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily female (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (153,400 avg views per post); Instagram layers on depth and replies. The audience sits near Acne Studios, Madewell, JACQUEMUS, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist HAIM score 1.92% — Moderate bucket.

Brand: Acne StudiosBrand: MadewellBrand: JACQUEMUS

Followers:2,757,388

Engagements:52,826

Rate:1.9%

Posts:402

Avg Likes:52,380

Avg Comments:480

Avg Views:171,629

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,757,388 · Engagements 52,826 · Rate 1.9% Posts 402 · Views 171,629 · Avg Likes 52,380 · Avg Comments 480 · Avg Views 171,629	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 35-44: 8% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (26%) BRAZIL (11%) UNITED KINGDOM (10%) MEXICO (5%) CANADA (4%)	Top regions: UNITED STATES (26%), BRAZIL (11%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 43,377 avg likes/post · Tiktok: 153,400 avg views/post · Youtube: 18,229 avg views/post	Best reach: Tiktok 153,400 avg views; best engagement: Instagram 43,377 avg likes

Top Brand Affinities

Acne Studios

Score: 14.71

Madewell

Score: 13.54

JACQUEMUS

Score: 11.79

Brandy Melville

Score: 10.09

Maison Margiela

Score: 9.97

Glossier

Score: 9.84

Barbie

Score: 7.74

Tate Modern

Score: 7.49

Lollapalooza

Score: 7.11

Vivienne Westwood

Score: 6.71

Anthropologie

Score: 6.61

Loewe

Score: 6.07

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Top Brand Affinities

Brand	Category	Score
Acne Studios		14.71
Madewell		13.54
JACQUEMUS		11.79
Brandy Melville		10.09
Maison Margiela		9.97
Glossier		9.84
Barbie		7.74
Tate Modern		7.49
Lollapalooza		7.11
Vivienne Westwood		6.71
Anthropologie		6.61
Loewe		6.07
Free People		5.89
Coachella		5.51
Coors		5.15
ASOS		5.15
Miu Miu		5.12
Summit Entertainment		4.45
Showtime		4.43
Topshop		4.33
Coach		4.25
Urban Outfitters		4.20
Dr. Martens		3.97
Marc Jacobs		3.91
Harrods		3.57
Polaroid		3.55
Lush		3.55
Oculus		3.47
NORDSTROM		3.42
Sunnies Studios		3.36
MTV		3.18
Vogue		3.16
Leica		3.14
Carhartt		3.10
Guinness		2.95
Spotify Music		2.78
Columbia Pictures		2.78
Tinder		2.69
Paramount Pictures		2.67
NBC		2.67
Emporium		2.66
Airbnb		2.56
Aperol		2.51
Primark		2.50
Tesco		2.47
Lululemon Athletica		2.45
Moschino		2.36
Garnier		2.28
Target		2.28
Baileys		2.27