Hailee Steinfeld Brand Affinity ranks highest REVOLVE at 10.37% . Very Strong. Score DMDB 67.35% | Fanbase 68.89%

Hailee Steinfeld — pop artist from US.

Hailee Steinfeld, an Academy Award® nominated actress and multi-platinum recording artist signed to Republic Records, has made a significant impact in pop…

Hailee Steinfeld

Recognizable

Country: US | Gender: female | Artist ID: 11e81bce-aaac-8c3e-902a-a0369fe50396

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Genres

popdance poppoppost-teen popmainstream pop

Influential: 67.35% Fanbase: 68.89% Trending: 66.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

REVOLVE • 10.37% • Very Strong

As of 2025-09-09

29,599,074

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.35% | Fanbase 68.89% | Trending 66.59% | CAREER STAGE: MAINSTREAM

Biography

Hailee Steinfeld, an Academy Award® nominated actress and multi-platinum recording artist signed to Republic Records, has made a significant impact in pop music. With hits like "Love Myself," "Starving," "Most Girls," "Let Me Go," and "Rock Bottom," she has garnered nearly 10 billion streams globally. Steinfeld has also toured with notable artists such as Katy Perry, Charlie Puth, and Meghan Trainor. In 2020, she released the well-received single "Wrong Direction" and followed it up with the critically acclaimed EP Half Written Story, which accumulated nearly half-a-billion streams. This year, she returns with a new single titled “Coast” [feat. Anderson .Paak].

Report Date: 2025-09-09

Hailee Steinfeld stands out with 18-24 & 25-34 audiences across UNITED STATES, INDIA, INDONESIA. The profile is heavily female (67%), and content lands hardest on Tiktok, where posts average 2,550,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with REVOLVE, Steve Madden, Urban Outfitters, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Hailee Steinfeld a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hailee Steinfeld score 2.46% — Strong bucket.

Brand: REVOLVEBrand: Steve MaddenBrand: Urban Outfitters

Followers:29,599,074

Engagements:728,994

Rate:2.5%

Posts:1,789

Avg Likes:722,979

Avg Comments:4,134

Avg Views:3,940,657

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,599,074 · Engagements 728,994 · Rate 2.5% Posts 1,789 · Views 3,940,657 · Avg Likes 722,979 · Avg Comments 4,134 · Avg Views 3,940,657	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 11% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (21%) INDIA (8%) INDONESIA (7%) PHILIPPINES (7%) BRAZIL (6%)	Top regions: UNITED STATES (21%), INDIA (8%), INDONESIA (7%)
Platform Engagement	Instagram: 605,236 avg likes/post · Tiktok: 2,550,000 avg views/post · Youtube: 1,390,657 avg views/post	Best reach: Tiktok 2,550,000 avg views; best engagement: Instagram 605,236 avg likes

Top Brand Affinities

REVOLVE

Score: 10.37

Steve Madden

Score: 9.94

Urban Outfitters

Score: 9.11

MISSGUIDED

Score: 7.65

Fenty beauty

Score: 7.40

Coach

Score: 7.19

ASOS

Score: 6.96

Champion

Score: 6.08

Abercrombie & Fitch

Score: 5.66

ULTA Beauty

Score: 5.32

Target

Score: 4.97

American Eagle

Score: 4.71

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Top Brand Affinities

Brand	Category	Score
REVOLVE		10.37
Steve Madden		9.94
Urban Outfitters		9.11
MISSGUIDED		7.65
Fenty beauty		7.40
Coach		7.19
ASOS		6.96
Champion		6.08
Abercrombie & Fitch		5.66
ULTA Beauty		5.32
Target		4.97
American Eagle		4.71
boohoo		4.65
Verizon		4.22
NARS Cosmetics		4.12
Dr. Martens		3.78
ESPN		3.76
OLD NAVY		3.61
Kodak		3.36
Summit Entertainment		3.26
Kylie Cosmetics		3.24
Paramount Pictures		3.20
Sephora		3.11
Sunnies Studios		3.07
Columbia Pictures		3.06
Los Angeles Lakers		3.00
CBS Television Studios		2.90
Too Faced Cosmetics		2.79
AMC		2.78
Lollapalooza		2.76
CBS		2.75
Anastasia Beverly Hills		2.68
Nickelodeon		2.58
NHL		2.47
Pixar		2.45
Lululemon Athletica		2.40
HBO		2.33
Tarte Cosmetics		2.29
Marvel Entertainment		2.29
Busch		2.27
MTV		2.26
GAP		2.14
Bellagio		2.14
shein		2.11
Primark		2.08
Forever 21		2.07
Dolce & Gabbana		2.04
Showtime		1.95
A Game of Tones		1.91
New Balance		1.91