Hadise Brand Affinity ranks highest Onur Air at 281.33% . Very Strong. Score DMDB 58.28% | Fanbase 52.82%

Hadise — pop artist from TR.

Hadise, born in Belgium in 1985, is an internationally acclaimed artist who has made a significant impact on the music industry in Turkey. She gained…

Hadise

Recognizable

Country: TR | Gender: female | Artist ID: 11e81bc0-ffd5-8034-8ac6-a0369fe50396

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Genres

poppopturkish popmainstream popelectronicturkish deep house

Influential: 58.28% Fanbase: 52.82% Trending: 61.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Onur Air • 281.33% • Very Strong

As of 2025-09-09

14,992,341

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.28% | Fanbase 52.82% | Trending 61.02% | CAREER STAGE: MAINSTREAM

Biography

Hadise, born in Belgium in 1985, is an internationally acclaimed artist who has made a significant impact on the music industry in Turkey. She gained recognition through her participation in the Idols 2003 Contest in Belgium and subsequently signed with 2 Brains Records, releasing her debut album "Sweat" which garnered success in Europe and Turkey.

Her music career in Turkey took off with the hit song "Deli Oğlan," a Turkish adaptation of her single "A Good Kiss." Hadise's popularity continued to rise, leading to her selection to represent Turkey at Eurovision 2009 with the song "Düm Tek Tek." She has since maintained her success with a series of Turkish and English albums, with her latest single "Küçük Bir Yol" released in September 2020 under Pasaj Müzik.

Report Date: 2025-09-09

Hadise speaks to 18-24 & 25-34 audiences with measurable traction in TüRKIYE, UNITED STATES, AZERBAIJAN. Composition is female-leaning (50%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (53,734 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Onur Air, Yeni Raki, GittiGidiyor, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hadise score 0.53% — Low bucket.

Brand: Onur AirBrand: Yeni RakiBrand: GittiGidiyor

Followers:14,992,341

Engagements:79,645

Rate:0.5%

Posts:1,465

Avg Likes:79,604

Avg Comments:1,093

Avg Views:53,734

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,992,341 · Engagements 79,645 · Rate 0.5% Posts 1,465 · Views 53,734 · Avg Likes 79,604 · Avg Comments 1,093 · Avg Views 53,734	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	TüRKIYE (66%) UNITED STATES (6%) AZERBAIJAN (5%) IRAN (4%) GERMANY (2%)	Top regions: TüRKIYE (66%), UNITED STATES (6%), AZERBAIJAN (5%)
Platform Engagement	Instagram: 78,036 avg likes/post · Youtube: 53,734 avg views/post	Best reach: Youtube 53,734 avg views; best engagement: Instagram 78,036 avg likes

Top Brand Affinities

Onur Air

Score: 281.33

Yeni Raki

Score: 119.24

GittiGidiyor

Score: 92.91

Boyner

Score: 91.02

TV8

Score: 82.10

Turkcell

Score: 63.53

Vakko

Score: 62.53

Akbank

Score: 57.13

Ozdilek

Score: 56.32

Flormar

Score: 47.22

Istikbal

Score: 42.51

Merinos Mobilya

Score: 42.08

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Top Brand Affinities

Brand	Category	Score
Onur Air		281.33
Yeni Raki		119.24
GittiGidiyor		92.91
Boyner		91.02
TV8		82.10
Turkcell		63.53
Vakko		62.53
Akbank		57.13
Ozdilek		56.32
Flormar		47.22
Istikbal		42.51
Merinos Mobilya		42.08
LC Waikiki		41.89
Star TV		36.58
Koton		35.42
Arzum		34.74
Roberto Cavalli Newborn		34.25
Damat		29.56
Tofas		25.83
Roberto Cavalli		25.02
Giuseppe Zanotti Design		19.76
A101		19.18
Trabzonspor		17.57
Show TV		16.91
Besiktas		16.61
Fenerbahce		15.67
DeFacto		14.39
Galatasaray		14.37
Vodafone		13.62
Golden Rose		12.19
Lavazza		9.94
Pull&Bear		9.51
Sarar		7.94
Bim		7.82
Pantene		7.49
Dyson		6.06
Max Mara		4.73
Bajaj		3.98
UEFA		3.81
AliExpress		3.42
Avon		3.38
Hilton		3.32
Opel		3.26
Herbalife		3.11
Olaplex		3.09
Michael Kors		3.08
Fenty beauty		2.87
Stradivarius		2.60
Rover		2.34
Warner Bros		2.32