
Gwen Stefani
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
23,864,626
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Born in Fullerton, California, Stefani's musical journey began with No Doubt, where she initially shared lead vocals before becoming the band's frontwoman. The band faced early challenges but achieved commercial success with their third album, Tragic Kingdom, in 1995. Stefani's personal life, including her relationships and motherhood, influenced her music and career decisions. She later returned to No Doubt for projects while also participating in TV shows like The Voice. Stefani's solo work continued to evolve, blending elements of pop, country, and reggae, as demonstrated in her fifth solo album, Bouquet, released in 2024.
Gwen Stefani indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, MEXICO. The skew is heavily female (64%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 172,250 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Barbie, iHeartRadio Music Awards, Vivienne Westwood, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Gwen Stefani when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 23,864,626 · Engagements 98,048 · Rate 0.4% Posts 3,678 · Views 184,398 · Avg Likes 97,197 · Avg Comments 1,498 · Avg Views 184,398 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 49% 25-34: 33% 35-44: 8% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (33%) |
Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
Top Countries |
UNITED STATES (30%) BRAZIL (9%) MEXICO (6%) NIGERIA (3%) CANADA (3%) |
Top regions: UNITED STATES (30%), BRAZIL (9%), MEXICO (6%) |
Platform Engagement | Instagram: 88,906 avg likes/post · Tiktok: 172,250 avg views/post · Youtube: 12,148 avg views/post | Best reach: Tiktok 172,250 avg views; best engagement: Instagram 88,906 avg likes |
Top Brand Affinities
Barbie
iHeartRadio Music Awards
Vivienne Westwood
Margaritaville
Benefit Cosmetics
Power Rangers
Coach
Columbia Pictures
NORDSTROM
Nickelodeon
Christian Louboutin
Snoopy And The Peanuts Gang
Brand | Category | Score |
---|---|---|
Barbie | 7.80 | |
iHeartRadio Music Awards | 5.46 | |
Vivienne Westwood | 5.28 | |
Margaritaville | 4.55 | |
Benefit Cosmetics | 4.46 | |
Power Rangers | 4.37 | |
Coach | 4.14 | |
Columbia Pictures | 3.89 | |
NORDSTROM | 3.45 | |
Nickelodeon | 3.41 | |
Christian Louboutin | 3.40 | |
Snoopy And The Peanuts Gang | 3.39 | |
Lollapalooza | 3.39 | |
Summit Entertainment | 3.22 | |
NARS Cosmetics | 3.13 | |
Sephora | 3.12 | |
Fenty beauty | 3.02 | |
Urban Decay Cosmetics | 2.97 | |
NBC | 2.96 | |
Kylie Cosmetics | 2.87 | |
Tarte Cosmetics | 2.80 | |
TOM FORD | 2.79 | |
Olaplex | 2.70 | |
Martini | 2.68 | |
Lush | 2.65 | |
LEGOLAND | 2.62 | |
Too Faced Cosmetics | 2.62 | |
Sunnies Studios | 2.58 | |
Bellagio | 2.54 | |
Make Up For Ever | 2.53 | |
Cafecito | 2.49 | |
Target | 2.47 | |
MTV | 2.40 | |
NYX Cosmetics | 2.38 | |
Victoria's Secret | 2.34 | |
Matrix | 2.31 | |
Anastasia Beverly Hills | 2.21 | |
Lululemon Athletica | 2.20 | |
Primark | 2.19 | |
Dolce & Gabbana | 2.19 | |
Snickers | 2.15 | |
Garnier | 2.15 | |
Lancôme | 2.11 | |
ASOS | 2.09 | |
Costco | 2.05 | |
Walmart | 2.00 | |
Geocaching | 2.00 | |
AMC | 1.97 | |
Warner Bros | 1.97 | |
Tiffany | 1.93 |
Official Profiles
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LoginArtist: Gwen Stefani
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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