Guru Randhawa Brand Affinity ranks highest PlayerUnknown's Battlegrounds at 7.18% . Very Strong. Score DMDB 81.54% | Fanbase 76.21%

Guru Randhawa — pop artist from IN.

Singer, lyricist, and composer Farms to Forbes is known for his versatile musical style and introspective lyrics. With a career spanning over a decade, he has…

Guru Randhawa

Superstar

Country: IN | Gender: male | Artist ID: 11e81bbb-6c23-87e6-8dc2-a0369fe50396

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Genres

popdesi popindian poppopasianmodern bollywood

Influential: 81.54% Fanbase: 76.21% Trending: 84.21%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

PlayerUnknown's Battlegrounds • 7.18% • Very Strong

As of 2025-09-09

49,787,381

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 81.54% | Fanbase 76.21% | Trending 84.21% | CAREER STAGE: SUPERSTAR

Biography

Singer, lyricist, and composer Farms to Forbes is known for his versatile musical style and introspective lyrics. With a career spanning over a decade, he has garnered a dedicated following for his authentic storytelling and emotive performances.

Farms to Forbes' music often delves into personal experiences and societal observations, resonating with listeners across different demographics. His work showcases a blend of influences, showcasing his unique perspective as an artist in the music industry.

Report Date: 2025-09-09

Guru Randhawa builds repeat engagement among 18-24 & 25-34 audiences throughout INDIA, BANGLADESH, PAKISTAN. With a heavily male (86%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (5,863,939 avg views per post), while Instagram provides social proof in comments and saves. Affinities with PlayerUnknown's Battlegrounds, Maruti, Mahindra point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Guru Randhawa score 1.80% — Moderate bucket.

Brand: PlayerUnknown's BattlegroundsBrand: MarutiBrand: Mahindra

Followers:49,787,381

Engagements:897,031

Rate:1.8%

Posts:972

Avg Likes:884,601

Avg Comments:4,593

Avg Views:7,263,939

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 49,787,381 · Engagements 897,031 · Rate 1.8% Posts 972 · Views 7,263,939 · Avg Likes 884,601 · Avg Comments 4,593 · Avg Views 7,263,939	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 29% 13-17: 6% 35-44: 3%	Largest: 18-24 (60%); next: 25-34 (29%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	INDIA (84%) BANGLADESH (5%) PAKISTAN (5%) UNITED STATES (2%) NEPAL (1%)	Top regions: INDIA (84%), BANGLADESH (5%), PAKISTAN (5%)
Platform Engagement	Instagram: 674,054 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 5,863,939 avg views/post	Best reach: Youtube 5,863,939 avg views; best engagement: Instagram 674,054 avg likes

Top Brand Affinities

PlayerUnknown's Battlegrounds

Score: 7.18

Maruti

Score: 6.00

Mahindra

Score: 5.93

Selfiegram

Score: 4.68

KTM

Score: 3.66

Bajaj

Score: 3.30

Snapseed

Score: 3.22

Burger King

Score: 2.85

FashionNova

Score: 2.56

Travelgram

Score: 2.32

Nikon

Score: 2.07

Puma

Score: 1.93

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Top Brand Affinities

Brand	Category	Score
PlayerUnknown's Battlegrounds		7.18
Maruti		6.00
Mahindra		5.93
Selfiegram		4.68
KTM		3.66
Bajaj		3.30
Snapseed		3.22
Burger King		2.85
FashionNova		2.56
Travelgram		2.32
Nikon		2.07
Puma		1.93
Canon		1.87
Gymshark		1.81
Suzuki		1.78
Land Rover		1.68
Zara		1.66
National Geographic		1.65
Ray-Ban		1.61
musical.ly		1.54
FOREX		1.51
Yamaha		1.41
Levi's		1.40
Beats Electronics		1.38
Hyundai		1.37
Huda Beauty		1.33
Supreme		1.33
WWE		1.31
SheInside		1.27
Gucci		1.23
Harley-Davidson		1.19
H&M		1.17
Apple		1.17
Tommy Hilfiger		1.11
Lamborghini		1.11
Versace		1.10
Grand Theft Auto		1.09
Xiaomi		1.08
BMW		0.92
Maybelline		0.88
Audi		0.88
Samsung Group		0.87
Mercedes-Benz		0.86
Ford		0.85
Sony		0.82
Toyota		0.81
Louis Vuitton		0.79
Prada		0.79
Nike		0.79
SoundCloud		0.78