Guru Randhawa

Guru Randhawa — pop artist from IN.

Singer, lyricist, and composer Farms to Forbes is known for his versatile musical style and introspective lyrics. With a career spanning over a decade, he has…

Influence: 81.54% Fanbase: 76.21% Trending: 84.21% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 9.34% • Very Strong

As of 2025-10-01

50,179,821

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-01 00:18:00 UTC

Genres

popdesi popindian poppopasianmodern bollywood

Biography

Singer, lyricist, and composer Farms to Forbes is known for his versatile musical style and introspective lyrics. With a career spanning over a decade, he has garnered a dedicated following for his authentic storytelling and emotive performances.

Farms to Forbes' music often delves into personal experiences and societal observations, resonating with listeners across different demographics. His work showcases a blend of influences, showcasing his unique perspective as an artist in the music industry.

Top Brand Affinities

Report Date: 2025-10-01

Guru Randhawa builds repeat engagement among 18-24 & 25-34 audiences throughout INDIA, PAKISTAN, BANGLADESH. With a heavily male (86%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (5,863,939 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mahindra, Maruti, Selfiegram point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Guru Randhawa score 1.56% — Moderate bucket.

Brand: MahindraBrand: MarutiBrand: Selfiegram

Followers:50,179,821

Engagements:781,617

Rate:1.6%

Posts:956

Avg Likes:764,089

Avg Comments:2,149

Avg Views:7,113,939

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,179,821 · Engagements 781,617 · Rate 1.6% Posts 956 · Views 7,113,939 · Avg Likes 764,089 · Avg Comments 2,149 · Avg Views 7,113,939	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 30% 13-17: 7% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (30%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	INDIA (85%) PAKISTAN (5%) BANGLADESH (4%) UNITED STATES (2%) NEPAL (1%)	Top regions: INDIA (85%), PAKISTAN (5%), BANGLADESH (4%)
Platform Engagement	Instagram: 553,042 avg likes/post · Tiktok: 1,250,000 avg views/post · Youtube: 5,863,939 avg views/post	Best reach: Youtube 5,863,939 avg views; best engagement: Instagram 553,042 avg likes

Top Brand Affinities

Mahindra

Score: 9.34

Maruti

Score: 7.91

Selfiegram

Score: 5.32

Snapseed

Score: 4.34

KTM

Score: 3.35

Bajaj

Score: 3.29

Burger King

Score: 2.90

musical.ly

Score: 2.62

Xiaomi

Score: 2.60

FashionNova

Score: 2.25

Nikon

Score: 2.17

Travelgram

Score: 2.04

Brand	Category	Score
Mahindra		9.34
Maruti		7.91
Selfiegram		5.32
Snapseed		4.34
KTM		3.35
Bajaj		3.29
Burger King		2.90
musical.ly		2.62
Xiaomi		2.60
FashionNova		2.25
Nikon		2.17
Travelgram		2.04
Canon		1.92
Beats Electronics		1.77
Ray-Ban		1.71
shein		1.62
Rolex		1.53
FOREX		1.50
SheInside		1.47
Puma		1.45
National Geographic		1.41
Land Rover		1.38
Adobe		1.37
WWE		1.37
Gymshark		1.35
Versace		1.35
Levi's		1.33
Prada		1.29
Hyundai		1.25
Apple		1.22
Harley-Davidson		1.21
Tommy Hilfiger		1.21
Zara		1.20
Bentley		1.19
Vogue		1.17
Gucci		1.15
Lamborghini		1.11
H&M		1.09
Samsung Group		1.03
Suzuki		1.01
Sony		1.00
Yamaha		0.99
Marvel Entertainment		0.90
Ferrari		0.84
Toyota		0.84
BMW		0.83
Supreme		0.83
SoundCloud		0.79
Louis Vuitton		0.74
Nike		0.69