Grupo Niche Brand Affinity ranks highest Univision at 22.22% . Very Strong. Score DMDB 68.93% | Fanbase 58.01%

Grupo Niche — latin artist from CO.

Grupo Niche is a Colombian salsa orchestra formed in 1979 by Jairo Varela Martínez in Bogotá. The group gained recognition for their success in Latin America…

Grupo Niche

Recognizable

Country: CO | Gender: male | Artist ID: 11e81bbe-5c59-9bd6-9ef8-a0369fe50396

Find Artist

Genres

latinlatintropicalsalsasalsa colombiana

Influential: 68.93% Fanbase: 58.01% Trending: 74.40%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 22.22% • Very Strong

As of 2025-09-09

2,737,047

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.93% | Fanbase 58.01% | Trending 74.40% | CAREER STAGE: MAINSTREAM

Biography

Grupo Niche is a Colombian salsa orchestra formed in 1979 by Jairo Varela Martínez in Bogotá. The group gained recognition for their success in Latin America over the past four decades. They relocated to Cali in 1983, where they established their base of operations after seeking inspiration in Buenaventura on the Colombian Pacific coast.

In 1990, Jairo Varela produced the group's most successful album, "Cielo de Tambores," featuring hit songs like "Una Aventura" and "Busca por Dentro" that resonated across Latin America. Grupo Niche utilized their growing influence to entertain immigrant communities and diverse ethnic groups in various countries. Jairo Varela's passing in 2012 prompted widespread mourning, with a four-day funeral held in Colombia and tributes from governments and fans, solidifying his legacy. The group has received nominations and awards, including Latin Grammy and Billboard recognitions in recent years.

Report Date: 2025-09-09

Grupo Niche resonates most with 18-24 & 25-34 audiences and shows durable presence in COLOMBIA, ECUADOR, UNITED STATES. With a heavily male (64%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (12,600 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Univision, La Perla, Bodytech makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grupo Niche score 0.09% — Low bucket.

Brand: UnivisionBrand: La PerlaBrand: Bodytech

Followers:2,737,047

Engagements:2,577

Rate:0.1%

Posts:7,060

Avg Likes:2,510

Avg Comments:58

Avg Views:17,952

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,737,047 · Engagements 2,577 · Rate 0.1% Posts 7,060 · Views 17,952 · Avg Likes 2,510 · Avg Comments 58 · Avg Views 17,952	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 37% 35-44: 13% 45-64: 5%	Largest: 18-24 (41%); next: 25-34 (37%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	COLOMBIA (43%) ECUADOR (10%) UNITED STATES (10%) PERU (9%) DOMINICAN REPUBLIC (5%)	Top regions: COLOMBIA (43%), ECUADOR (10%), UNITED STATES (10%)
Platform Engagement	Instagram: 1,688 avg likes/post · Tiktok: 12,600 avg views/post · Youtube: 5,352 avg views/post	Best reach: Tiktok 12,600 avg views; best engagement: Instagram 1,688 avg likes

Top Brand Affinities

Univision

Score: 22.22

La Perla

Score: 21.79

Bodytech

Score: 18.89

Movistar

Score: 15.78

Amazon Music

Score: 15.12

Pro Tools

Score: 10.89

LATAM

Score: 9.64

Suavecito

Score: 7.21

American Airlines

Score: 6.00

Cafecito

Score: 5.99

VidaSana

Score: 4.34

Spotify Music

Score: 2.73

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Top Brand Affinities

Brand	Category	Score
Univision		22.22
La Perla		21.79
Bodytech		18.89
Movistar		15.78
Amazon Music		15.12
Pro Tools		10.89
LATAM		9.64
Suavecito		7.21
American Airlines		6.00
Cafecito		5.99
VidaSana		4.34
Spotify Music		2.73
musical.ly		2.00
Coachella		1.57
Renault		1.53
SoundCloud		1.35
FIFA		1.34
Microsoft		1.27
Los Angeles Lakers		1.27
Beats Electronics		1.26
Pepsi		1.26
Suzuki		1.25
Guess		1.23
Forever 21		1.22
Yamaha		1.17
NBA		1.13
Toyota		1.13
Lamborghini		1.12
Heineken		1.11
Marvel		1.11
Chevrolet		1.10
Mazda		1.06
NFL		0.99
Netflix		0.93
Coca-Cola		0.89
Sony		0.89
Pandora		0.88
Universal		0.87
Honda		0.78
Puma		0.76
Zara		0.76
Levi's		0.75
Walt Disney		0.74
Lego		0.73
DC Entertainment		0.72
Red Bull		0.71
Ray-Ban		0.71
Adobe		0.70
Google		0.68
HBO		0.67