Grupo Menos É Mais
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
10,483,317
Social Media Followers
10:29:03
Hours Airplay
Scores
Biography
Managed by GH Music Produtora and Grupo Onda, Menos é Mais is signed to the record label Som Livre, solidifying their presence in the Brazilian music scene.
Grupo Menos É Mais builds repeat engagement among 18-24 & 25-34 audiences throughout BRAZIL, UNITED STATES, PARAGUAY. With a heavily male (59%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (54,700 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Lojas Renner, Danone, Itaipava point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,483,317 · Engagements 20,008 · Rate 0.2% Posts 4,639 · Views 87,574 · Avg Likes 19,607 · Avg Comments 300 · Avg Views 87,574 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 37% 35-44: 9% 13-17: 4% |
Largest: 18-24 (48%); next: 25-34 (37%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
BRAZIL (99%) UNITED STATES (1%) PARAGUAY (0%) BOLIVIA (0%) PERU (0%) |
Top regions: BRAZIL (99%), UNITED STATES (1%), PARAGUAY (0%) |
| Platform Engagement | Instagram: 15,128 avg likes/post · Tiktok: 54,700 avg views/post · Youtube: 32,874 avg views/post | Best reach: Tiktok 54,700 avg views; best engagement: Instagram 15,128 avg likes |
Top Brand Affinities
Lojas Renner
Danone
Itaipava
Ambev
Xerox
Havaianas
Eudora
Sarar
Boticario
Riachuelo
Moda Praia
Rapha
| Brand | Category | Score |
|---|---|---|
| Lojas Renner | 19.08 | |
| Danone | 18.71 | |
| Itaipava | 15.87 | |
| Ambev | 13.53 | |
| Xerox | 12.79 | |
| Havaianas | 9.42 | |
| Eudora | 9.03 | |
| Sarar | 9.00 | |
| Boticario | 8.92 | |
| Riachuelo | 8.89 | |
| Moda Praia | 8.48 | |
| Rapha | 7.21 | |
| Banco Bradesco | 6.44 | |
| Amstel | 5.78 | |
| Mary Kay | 4.37 | |
| Heineken | 4.27 | |
| Iberostar Hotels & Resorts | 3.68 | |
| Avon | 3.32 | |
| Tomorrowland | 3.31 | |
| Barber Shop Connect | 3.06 | |
| Lollapalooza | 2.74 | |
| Budweiser | 2.25 | |
| Oakley | 1.96 | |
| Pixar | 1.82 | |
| UFC | 1.73 | |
| shein | 1.32 | |
| SheInside | 1.29 | |
| FIFA | 1.12 | |
| Pandora | 1.00 | |
| GoPro | 0.99 | |
| Red Bull | 0.98 | |
| Nutella | 0.95 | |
| DC Entertainment | 0.89 | |
| Chevrolet | 0.84 | |
| NBA | 0.78 | |
| Ray-Ban | 0.71 | |
| Coca-Cola | 0.64 | |
| Netflix | 0.63 | |
| Walt Disney | 0.59 | |
| HBO | 0.57 | |
| Honda | 0.56 | |
| McDonald's | 0.52 | |
| Nike | 0.49 | |
| MAC Cosmetics | 0.48 | |
| PlayStation | 0.43 | |
| Spotify Music | 0.43 | |
| Volkswagen | 0.43 | |
| Zara | 0.41 | |
| Adidas | 0.40 | |
| Marvel Entertainment | 0.36 |
Official Profiles
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LoginArtist: Grupo Menos É Mais
The map shows every radio station that aired Grupo Menos É Mais today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-09)
Total: 18,698,336 — Est. Royalty: $74,139.64
| PLATFORM | TOTAL | ROYALTY ($) | % | |
|---|---|---|---|---|
| [+] |
Spotify |
18,371,483 | 73,485.93 | 99.12% |
| [+] |
Last.fm |
326,853 | 653.71 | 0.88% |
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-09-10)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-09-09)
| Platform | % |
|---|---|
| No data. | |
Artist Performace Report
Streams: 18,593,758 ? 18,698,336 (+0.56%)
Estimate Royalties: $73,722.08 ? $74,139.64 (+417.56) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
| Platform | Latest |
|---|
Popularity Change (%)
| Platform | 2025-09-08 | 2025-09-09 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-09-08 | 2025-09-09 | Change |
|---|---|---|---|
| Lastfm | 326,478 | 326,853 | +375 |
| Pandora | 0 | 0 | +0 |
| Spotify | 18,267,280 | 18,371,483 | +104,203 |
Radio Airplay Change (min)
| Song | 2025-09-08 | 2025-09-09 | Change |
|---|---|---|---|
| Coração Partido (Corazón Partío) - Ao Vivo | 15.57 | 13.33 | -2.23 |
| Matadinha De Saudade - Ao Vivo | 0.00 | 5.47 | +5.47 |
| Aquele Lugar - Ao Vivo | 2.52 | 4.95 | +2.43 |
| Presentão - Ao Vivo | 0.00 | 2.72 | +2.72 |
| Grau de Maluca - Ao Vivo | 37.38 | 12.30 | -25.08 |
| Bebe e Vem Me Procurar / Quem Ama Sente Saudade (Ao Vivo) (feat. Grupo Menos é Mais) | 0.10 | 0.27 | +0.17 |
| Pra Que Sofrer? (Ao Vivo) | 5.00 | 3.27 | -1.73 |
| Larica De Você - Ao Vivo | 9.95 | 10.18 | +0.23 |
| Pode Ficar Com a Razão - Ao Vivo | 17.37 | 12.35 | -5.02 |
| Quase 3 Semanas | 0.00 | 0.10 | +0.10 |
Streams & Royalties
| Metric | 2025-09-08 | 2025-09-09 | Change |
|---|---|---|---|
| Streams | 18,593,758 | 18,698,336 | +104,578 |
| Royalties | $73,722.08 | $74,139.64 | +417.56 |
