Grupo Menos É Mais

Grupo Menos É Mais — latin artist from BR.

Menos é Mais is a Brazilian pagode group with roots in Brasília, known for their energetic performances and authentic Brazilian sound. The group's latest…

Influence: 74.09% Fanbase: 61.11% Trending: 80.58% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Itaipava • 20.36% • Very Strong

As of 2025-10-01

10,700,023

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-06 21:20:52 UTC

Genres

latinpagodepagode novosamba

Biography

Menos é Mais is a Brazilian pagode group with roots in Brasília, known for their energetic performances and authentic Brazilian sound. The group's latest project, "MOLHO," showcases their street pagode style, embodying the essence of Brazilian music.

Managed by GH Music Produtora and Grupo Onda, Menos é Mais is signed to the record label Som Livre, solidifying their presence in the Brazilian music scene.

Top Brand Affinities

Report Date: 2025-10-01

Grupo Menos É Mais builds repeat engagement among 18-24 & 25-34 audiences throughout BRAZIL, UNITED STATES, ARGENTINA. With a heavily male (60%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (54,700 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Itaipava, Lojas Renner, Ambev point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grupo Menos É Mais score 0.22% — Low bucket.

Brand: ItaipavaBrand: Lojas RennerBrand: Ambev

Followers:10,700,023

Engagements:23,360

Rate:0.2%

Posts:4,686

Avg Likes:22,956

Avg Comments:315

Avg Views:89,946

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,700,023 · Engagements 23,360 · Rate 0.2% Posts 4,686 · Views 89,946 · Avg Likes 22,956 · Avg Comments 315 · Avg Views 89,946	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 36% 35-44: 9% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	BRAZIL (97%) UNITED STATES (1%) ARGENTINA (0%) SPAIN (0%) BOLIVIA (0%)	Top regions: BRAZIL (97%), UNITED STATES (1%), ARGENTINA (0%)
Platform Engagement	Instagram: 18,421 avg likes/post · Tiktok: 54,700 avg views/post · Youtube: 35,246 avg views/post	Best reach: Tiktok 54,700 avg views; best engagement: Instagram 18,421 avg likes

Top Brand Affinities

Itaipava

Score: 20.36

Lojas Renner

Score: 17.31

Ambev

Score: 17.19

Danone

Score: 16.22

Xerox

Score: 9.51

Havaianas

Score: 9.39

Banco Bradesco

Score: 9.24

Moda Praia

Score: 9.09

Riachuelo

Score: 9.04

Eudora

Score: 8.99

Boticario

Score: 7.90

Sarar

Score: 7.50

Brand	Category	Score
Itaipava		20.36
Lojas Renner		17.31
Ambev		17.19
Danone		16.22
Xerox		9.51
Havaianas		9.39
Banco Bradesco		9.24
Moda Praia		9.09
Riachuelo		9.04
Eudora		8.99
Boticario		7.90
Sarar		7.50
Rapha		7.20
Catupiry		4.86
Heineken		4.34
Iberostar Hotels & Resorts		3.72
Mary Kay		3.65
Avon		3.33
Budweiser		3.13
Lollapalooza		2.05
UFC		1.90
Pixar		1.83
Tomorrowland		1.82
Oakley		1.81
DC Entertainment		1.17
Coca-Cola		1.10
Nutella		1.09
shein		1.04
FIFA		1.03
SheInside		1.00
Red Bull		0.80
GoPro		0.78
Pandora		0.71
Volkswagen		0.68
NBA		0.61
Netflix		0.61
HBO		0.57
Spotify Music		0.57
MAC Cosmetics		0.57
Walt Disney		0.56
Adidas		0.55
Chevrolet		0.54
Honda		0.51
McDonald's		0.47
Marvel Entertainment		0.45
Nike		0.44
Zara		0.41
PlayStation		0.39
Marvel		0.38
Travelgram		0.37