Grupo Frontera

Grupo Frontera

Country: US

Influence: 76.13% Fanbase: 62.59% Trending: 82.90% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 129.48% • Very Strong

As of 2025-10-01

10,955,690

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-06 23:37:02 UTC

Genres

latinnueva musica mexicanaregional mexican musiccumbia

Biography

Grupo Frontera is a six-member Mexican music group consisting of long-time friends Adelaido Solís, Julián Peña Jr., Alberto Acosta, Carlos Guerrero, Juan Javier Cantú, and Brian Ortega. Known for their blend of northern sounds and cumbia, Grupo Frontera continuously strives for creative growth.

They collaborated with Bad Bunny on the record-breaking number one hit "un x100to." The single topped the Billboard Global 100 chart and Spotify's top songs. At the 2024 Latin Grammys, Grupo Frontera was honored with the award for "Best Norteño Music Album."

Grupo Frontera Marketing Affinity & Brand Fit Data

Report Date: 2025-10-01

Grupo Frontera engages 18-24 & 25-34 audiences with repeatable results in MEXICO, UNITED STATES, COLOMBIA. The fan base skews heavily male (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (236,250 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Houston Livestock Show and Rodeo, Ariat, Tagaz, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Grupo Frontera score 0.65%Low bucket.
Brand: Houston Livestock Show and RodeoBrand: AriatBrand: Tagaz
Followers:10,955,690
Engagements:71,317
Rate:0.7%
Posts:715
Views:372,292
Avg Likes:67,812
Avg Comments:522
Avg Views:372,292

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 10,955,690 · Engagements 71,317 · Rate 0.7%
Posts 715 · Views 372,292 · Avg Likes 67,812 · Avg Comments 522 · Avg Views 372,292
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 50%
25-34: 34%
35-44: 8%
13-17: 5%
Largest: 18-24 (50%); next: 25-34 (34%)
Gender Split Female: 38%
Male: 62%
Non-binary/Other: 0%
Skews male (62%)
Top Countries MEXICO (23%)
UNITED STATES (21%)
COLOMBIA (8%)
PERU (8%)
ARGENTINA (7%)
Top regions: MEXICO (23%), UNITED STATES (21%), COLOMBIA (8%)
Platform Engagement Instagram: 37,581 avg likes/post · Tiktok: 236,250 avg views/post · Youtube: 136,042 avg views/post Best reach: Tiktok 236,250 avg views; best engagement: Instagram 37,581 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo
Score: 129.48
Ariat
Score: 71.96
Tagaz
Score: 46.90
Univision
Score: 36.90
GMC
Score: 25.34
Wingstop
Score: 19.43
Miller Lite
Score: 17.23
RAM Trucks
Score: 15.79
BOXYCHARM
Score: 14.73
Bud Light
Score: 8.65
Tory Burch
Score: 7.53
Amazon Music
Score: 7.46
Brand Category Score
Houston Livestock Show and Rodeo 129.48
Ariat 71.96
Tagaz 46.90
Univision 36.90
GMC 25.34
Wingstop 19.43
Miller Lite 17.23
RAM Trucks 15.79
BOXYCHARM 14.73
Bud Light 8.65
Tory Burch 7.53
Amazon Music 7.46
Steve Madden 7.29
Movistar 7.26
ULTA Beauty 6.39
Chevrolet 6.35
Champion 6.34
Suavecito 6.33
American Eagle 6.16
Pontiac 5.96
The Home Depot 5.46
Dodge 5.24
Bellagio 4.41
Verizon 4.41
Ford 4.32
shein 3.89
Mitsubishi 3.84
Kylie Cosmetics 3.34
SheInside 3.04
Colgate 3.02
Forever 21 3.01
Monster Beverage 2.98
Babybump 2.93
Tarte Cosmetics 2.81
Barber Shop Connect 2.81
Jeep 2.75
FashionNova 2.67
Budweiser 2.65
Cafecito 2.64
Coachella 2.48
Pic Collage 2.43
Spotify Music 2.40
Chrysler 2.40
Polo Ralph Lauren 2.36
Walmart 2.31
Dolce & Gabbana 2.30
Under Armour 2.30
Tomorrowland 2.28
ASOS 2.27
Cadillac 2.21

Official Profiles

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Artist: Grupo Frontera

Date Range: 2025-11-06 → 2025-11-06
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Grupo Frontera today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-10-01)

Total: 38,547,003

PLATFORM TOTAL %
Spotify Spotify 36,154,905 93.79%
Pandora Pandora 1,231,413 3.19%
Audiomack Audiomack 1,118,471 2.90%
Yandex Yandex 42,214 0.11%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-11-08 02:00 UTC Grupo Frontera, Mark Wills, Frank Ray Grand Ole Opry House Nashville, United States

Trending Artist