Grupo Frontera Brand Affinity ranks highest Houston Livestock Show and Rodeo at 127.91% . Very Strong. Score DMDB 76.13% | Fanbase 62.59%

Grupo Frontera — latin artist from US.

Grupo Frontera is a six-member Mexican music group consisting of long-time friends Adelaido Solís, Julián Peña Jr., Alberto Acosta, Carlos Guerrero, Juan…

Grupo Frontera

Superstar

Country: US | Artist ID: 19946ab0-efba-4ff2-a4db-318961ad6626

Find Artist

Genres

latinnueva musica mexicanaregional mexican musiccumbia

Influential: 76.13% Fanbase: 62.59% Trending: 82.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 127.91% • Very Strong

As of 2025-09-09

10,913,713

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.13% | Fanbase 62.59% | Trending 82.90% | CAREER STAGE: SUPERSTAR

Biography

Grupo Frontera is a six-member Mexican music group consisting of long-time friends Adelaido Solís, Julián Peña Jr., Alberto Acosta, Carlos Guerrero, Juan Javier Cantú, and Brian Ortega. Known for their blend of northern sounds and cumbia, Grupo Frontera continuously strives for creative growth.

They collaborated with Bad Bunny on the record-breaking number one hit "un x100to." The single topped the Billboard Global 100 chart and Spotify's top songs. At the 2024 Latin Grammys, Grupo Frontera was honored with the award for "Best Norteño Music Album."

Report Date: 2025-09-09

Grupo Frontera engages 18-24 & 25-34 audiences with repeatable results in MEXICO, UNITED STATES, COLOMBIA. The fan base skews heavily male (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (236,250 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Houston Livestock Show and Rodeo, Ariat, Tagaz, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grupo Frontera score 0.52% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: AriatBrand: Tagaz

Followers:10,913,713

Engagements:56,983

Rate:0.5%

Posts:706

Avg Likes:53,478

Avg Comments:488

Avg Views:372,292

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,913,713 · Engagements 56,983 · Rate 0.5% Posts 706 · Views 372,292 · Avg Likes 53,478 · Avg Comments 488 · Avg Views 372,292	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 34% 35-44: 8% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (34%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	MEXICO (23%) UNITED STATES (21%) COLOMBIA (8%) PERU (8%) ARGENTINA (7%)	Top regions: MEXICO (23%), UNITED STATES (21%), COLOMBIA (8%)
Platform Engagement	Instagram: 23,247 avg likes/post · Tiktok: 236,250 avg views/post · Youtube: 136,042 avg views/post	Best reach: Tiktok 236,250 avg views; best engagement: Tiktok 27,350 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 127.91

Ariat

Score: 71.71

Tagaz

Score: 46.98

Univision

Score: 36.61

GMC

Score: 25.37

Wingstop

Score: 19.51

Miller Lite

Score: 17.21

RAM Trucks

Score: 15.65

BOXYCHARM

Score: 14.41

Bud Light

Score: 8.48

Tory Burch

Score: 7.47

Amazon Music

Score: 7.30

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Top Brand Affinities

Brand	Category	Score
Houston Livestock Show and Rodeo		127.91
Ariat		71.71
Tagaz		46.98
Univision		36.61
GMC		25.37
Wingstop		19.51
Miller Lite		17.21
RAM Trucks		15.65
BOXYCHARM		14.41
Bud Light		8.48
Tory Burch		7.47
Amazon Music		7.30
Steve Madden		7.21
ULTA Beauty		6.36
Chevrolet		6.35
American Eagle		6.02
Pontiac		5.95
Dodge		5.25
Bellagio		4.34
Ford		4.33
shein		3.88
Mitsubishi		3.84
Kylie Cosmetics		3.33
SheInside		3.05
Colgate		3.02
Monster Beverage		2.95
Forever 21		2.95
Babybump		2.88
Tarte Cosmetics		2.79
Barber Shop Connect		2.75
Jeep		2.75
FashionNova		2.65
Cafecito		2.63
Coachella		2.47
Chrysler		2.37
Spotify Music		2.34
Under Armour		2.28
Dolce & Gabbana		2.27
Cadillac		2.18
Walmart		2.16
Oakley		2.14
Fenty beauty		2.02
Chipotle Mexican Grill		1.85
Harley-Davidson		1.80
Toyota		1.75
Herbalife		1.59
Gymshark		1.57
Target		1.54
Lamborghini		1.54
Too Faced Cosmetics		1.50