Grupo Frontera
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
10,955,690
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-11-06 23:37:02 UTC
Genres
Biography
They collaborated with Bad Bunny on the record-breaking number one hit "un x100to." The single topped the Billboard Global 100 chart and Spotify's top songs. At the 2024 Latin Grammys, Grupo Frontera was honored with the award for "Best Norteño Music Album."
Grupo Frontera engages 18-24 & 25-34 audiences with repeatable results in MEXICO, UNITED STATES, COLOMBIA. The fan base skews heavily male (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (236,250 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Houston Livestock Show and Rodeo, Ariat, Tagaz, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,955,690 · Engagements 71,317 · Rate 0.7% Posts 715 · Views 372,292 · Avg Likes 67,812 · Avg Comments 522 · Avg Views 372,292 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 34% 35-44: 8% 13-17: 5% |
Largest: 18-24 (50%); next: 25-34 (34%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
MEXICO (23%) UNITED STATES (21%) COLOMBIA (8%) PERU (8%) ARGENTINA (7%) |
Top regions: MEXICO (23%), UNITED STATES (21%), COLOMBIA (8%) |
| Platform Engagement | Instagram: 37,581 avg likes/post · Tiktok: 236,250 avg views/post · Youtube: 136,042 avg views/post | Best reach: Tiktok 236,250 avg views; best engagement: Instagram 37,581 avg likes |
Top Brand Affinities
Houston Livestock Show and Rodeo
Ariat
Tagaz
Univision
GMC
Wingstop
Miller Lite
RAM Trucks
BOXYCHARM
Bud Light
Tory Burch
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Houston Livestock Show and Rodeo | 129.48 | |
| Ariat | 71.96 | |
| Tagaz | 46.90 | |
| Univision | 36.90 | |
| GMC | 25.34 | |
| Wingstop | 19.43 | |
| Miller Lite | 17.23 | |
| RAM Trucks | 15.79 | |
| BOXYCHARM | 14.73 | |
| Bud Light | 8.65 | |
| Tory Burch | 7.53 | |
| Amazon Music | 7.46 | |
| Steve Madden | 7.29 | |
| Movistar | 7.26 | |
| ULTA Beauty | 6.39 | |
| Chevrolet | 6.35 | |
| Champion | 6.34 | |
| Suavecito | 6.33 | |
| American Eagle | 6.16 | |
| Pontiac | 5.96 | |
| The Home Depot | 5.46 | |
| Dodge | 5.24 | |
| Bellagio | 4.41 | |
| Verizon | 4.41 | |
| Ford | 4.32 | |
| shein | 3.89 | |
| Mitsubishi | 3.84 | |
| Kylie Cosmetics | 3.34 | |
| SheInside | 3.04 | |
| Colgate | 3.02 | |
| Forever 21 | 3.01 | |
| Monster Beverage | 2.98 | |
| Babybump | 2.93 | |
| Tarte Cosmetics | 2.81 | |
| Barber Shop Connect | 2.81 | |
| Jeep | 2.75 | |
| FashionNova | 2.67 | |
| Budweiser | 2.65 | |
| Cafecito | 2.64 | |
| Coachella | 2.48 | |
| Pic Collage | 2.43 | |
| Spotify Music | 2.40 | |
| Chrysler | 2.40 | |
| Polo Ralph Lauren | 2.36 | |
| Walmart | 2.31 | |
| Dolce & Gabbana | 2.30 | |
| Under Armour | 2.30 | |
| Tomorrowland | 2.28 | |
| ASOS | 2.27 | |
| Cadillac | 2.21 |
Official Profiles
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LoginArtist: Grupo Frontera
The map shows every radio station that aired Grupo Frontera today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 38,547,003
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
36,154,905 | 93.79% |
| [+] |
|
1,231,413 | 3.19% |
| [+] |
|
1,118,471 | 2.90% |
| [+] |
|
42,214 | 0.11% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-08 02:00 UTC | Grupo Frontera, Mark Wills, Frank Ray | Grand Ole Opry House | Nashville, United States |















