Grupo 5 Brand Affinity ranks highest Falabella at 26.41% . Very Strong. Score DMDB 62.12% | Fanbase 54.12%

Grupo 5 — pop artist from PE.

Grupo5 is a renowned cumbia orchestra from Peru, founded on January 31, 1973 in Monsefú-Chiclayo by brothers Elmer and Víctor Yaipen Uypán. They gained…

Grupo 5

Recognizable

Country: PE | Gender: male | Artist ID: 11e81bc6-8fd7-1918-9444-a0369fe50396

Find Artist

Genres

poppop peruanoasian poplatinlatincumbia peruanacumbia

Influential: 62.12% Fanbase: 54.12% Trending: 66.12%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Falabella • 26.41% • Very Strong

As of 2025-09-09

4,764,627

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.12% | Fanbase 54.12% | Trending 66.12% | CAREER STAGE: MAINSTREAM

Biography

Grupo5 is a renowned cumbia orchestra from Peru, founded on January 31, 1973 in Monsefú-Chiclayo by brothers Elmer and Víctor Yaipen Uypán. They gained recognition as the "Grupo de Oro del Perú" with hits like "Recuérdame" and "No pongas ese disco," earning awards and gold records for their discography.

Following the passing of a founder in 1999, a new generation led by Elmer and Andy Yaipén took over, with Christian officially joining in 2015 after graduating from Berklee College of Music. Grupo5 has collaborated with notable artists such as Gian Marco Zignago, Eddy Herrera, and Noel Schajris, performing on prestigious stages worldwide, including Gran Rex in Buenos Aires and Movistar Arena in Chile. Christian Yaipén also serves as a coach on La Voz Perú and achieved record-breaking sold-out concerts in 2023, drawing over 150,000 fans at the Estadio de la Universidad Nacional de San Marcos and more than 60,000 at Jardín de la Cerveza in Arequipa.

Report Date: 2025-09-09

Grupo 5 connects with 18-24 & 25-34 audiences and shows durable traction across PERU, ECUADOR, SPAIN. With a heavily male (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 116,600 avg views per post; Tiktok adds dependable engagement depth. Overlap with Falabella, Univision, Suavecito highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Grupo 5 moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grupo 5 score 0.25% — Low bucket.

Brand: FalabellaBrand: UnivisionBrand: Suavecito

Followers:4,764,627

Engagements:11,949

Rate:0.3%

Posts:1,968

Avg Likes:11,191

Avg Comments:154

Avg Views:223,733

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,764,627 · Engagements 11,949 · Rate 0.3% Posts 1,968 · Views 223,733 · Avg Likes 11,191 · Avg Comments 154 · Avg Views 223,733	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 35% 35-44: 12% 45-64: 5%	Largest: 18-24 (43%); next: 25-34 (35%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	PERU (81%) ECUADOR (5%) SPAIN (2%) UNITED STATES (2%) CHILE (2%)	Top regions: PERU (81%), ECUADOR (5%), SPAIN (2%)
Platform Engagement	Instagram: 2,680 avg likes/post · Tiktok: 116,600 avg views/post · Youtube: 107,133 avg views/post	Best reach: Tiktok 116,600 avg views; best engagement: Tiktok 7,599 avg likes

Top Brand Affinities

Falabella

Score: 26.41

Univision

Score: 14.85

Suavecito

Score: 11.31

Movistar

Score: 10.20

LATAM

Score: 7.37

Cafecito

Score: 7.12

Pioneer

Score: 5.43

VidaSana

Score: 5.37

Mary Kay

Score: 3.03

Panasonic

Score: 2.71

Tomorrowland

Score: 2.20

Pic Collage

Score: 2.19

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Top Brand Affinities

Brand	Category	Score
Falabella		26.41
Univision		14.85
Suavecito		11.31
Movistar		10.20
LATAM		7.37
Cafecito		7.12
Pioneer		5.43
VidaSana		5.37
Mary Kay		3.03
Panasonic		2.71
Tomorrowland		2.20
Pic Collage		2.19
KFC		1.91
Primark		1.81
Herbalife		1.80
musical.ly		1.69
Forever 21		1.55
Maybelline		1.32
Sony		1.16
Guess		1.12
NYX Cosmetics		1.12
L'Oréal Paris		0.96
Ray-Ban		0.95
Adobe		0.95
H&M		0.91
Beats Electronics		0.90
Spotify Music		0.90
Puma		0.87
Pandora		0.81
Tiffany & Co		0.77
Starbucks		0.77
Coca-Cola		0.76
Tommy Hilfiger		0.72
Travelgram		0.71
Canon		0.71
FIFA		0.68
Adidas		0.68
Lego		0.66
MAC Cosmetics		0.66
National Geographic		0.64
Lamborghini		0.62
Converse		0.62
Zara		0.61
HBO		0.59
Nintendo		0.57
GoPro		0.57
Netflix		0.54
McDonald's		0.53
Marvel Entertainment		0.50
Marvel		0.49