Grimes

Grimes — pop artist from CA.

Grimes, known for her unique blend of music production and visual artistry, began her music career while studying neuroscience and learning the program Logic.…

Influence: 70.82% Fanbase: 64.95% Trending: 73.76% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Jean Paul Gaultier • 10.17% • Very Strong

As of 2025-10-01

4,672,943

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:31:11 UTC

Genres

popdance poppopart popmetropopoliscanadian electropopindietronicahyperpoprockgrave wavealternativeescape roomelectronicelectronicelectropopchillwave

Biography

Grimes, known for her unique blend of music production and visual artistry, began her music career while studying neuroscience and learning the program Logic. After gaining attention on MySpace, she transitioned to full-time music, living in challenging conditions in Montreal before achieving breakout success with her 2012 album, Visions. Since then, Grimes has established herself as a versatile artist, winning awards for her music videos and expanding her creative endeavors into composing, producing, and engineering.

With a global fan base and a history of sold-out performances and festival headlining, Grimes continues to push boundaries in the music industry. Alongside her music career, she has ventured into corporate surrealism and explored innovative artistic projects, including experimental eye surgery. In 2020, she released what she described as her final album centered around earthly themes.

Top Brand Affinities

Report Date: 2025-10-01

Grimes reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is female-leaning (53%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 2,150,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Jean Paul Gaultier, Acne Studios, Ableton suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grimes score 4.91% — Very Strong bucket.

Brand: Jean Paul GaultierBrand: Acne StudiosBrand: Ableton

Followers:4,672,943

Engagements:229,368

Rate:4.9%

Posts:383

Avg Likes:222,779

Avg Comments:4,015

Avg Views:2,833,784

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,672,943 · Engagements 229,368 · Rate 4.9% Posts 383 · Views 2,833,784 · Avg Likes 222,779 · Avg Comments 4,015 · Avg Views 2,833,784	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 35-44: 6% 13-17: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (27%) BRAZIL (11%) UNITED KINGDOM (7%) MEXICO (5%) CANADA (5%)	Top regions: UNITED STATES (27%), BRAZIL (11%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 140,803 avg likes/post · Tiktok: 2,150,000 avg views/post · Youtube: 683,784 avg views/post	Best reach: Tiktok 2,150,000 avg views; best engagement: Instagram 140,803 avg likes

Top Brand Affinities

Jean Paul Gaultier

Score: 10.17

Acne Studios

Score: 8.46

Ableton

Score: 7.30

Lime Crime

Score: 7.29

Tate Modern

Score: 6.67

Barbie

Score: 6.59

JACQUEMUS

Score: 6.18

Maison Margiela

Score: 6.09

Lollapalooza

Score: 5.77

Vivienne Westwood

Score: 5.52

Miu Miu

Score: 5.00

Loewe

Score: 4.77

Brand	Category	Score
Jean Paul Gaultier		10.17
Acne Studios		8.46
Ableton		7.30
Lime Crime		7.29
Tate Modern		6.67
Barbie		6.59
JACQUEMUS		6.18
Maison Margiela		6.09
Lollapalooza		5.77
Vivienne Westwood		5.52
Miu Miu		5.00
Loewe		4.77
Showtime		4.48
Alexander McQueen		4.43
Coachella		4.16
Dr. Martens		4.02
Final Fantasy		3.86
Oculus		3.82
Tomorrowland		3.69
Polaroid		3.58
Summit Entertainment		3.42
Prismacolor		3.39
Lush		3.29
SoundCloud		3.28
Moschino		3.03
Urban Outfitters		3.01
Spotify Music		3.01
Columbia Pictures		3.00
Paramount Pictures		2.94
Kodak		2.94
Olympus		2.91
Marc Jacobs		2.90
Tinder		2.80
Fenty beauty		2.74
Pull&Bear		2.73
Warner Bros		2.72
ASOS		2.70
Airbnb		2.65
Nintendo		2.63
Vogue		2.58
Faber-Castell		2.54
Pantone Inc		2.54
Topshop		2.51
Bershka		2.49
Fujifilm		2.47
MTV		2.47
Pokemon Go		2.45
Matrix		2.31
Lancôme		2.27
Christian Louboutin		2.24