Gregory Alan Isakov Brand Affinity ranks highest Pacific Northwest Wonderland at 14.47% . Very Strong. Score DMDB 69.90% | Fanbase 57.81%

Gregory Alan Isakov — pop artist from ZA.

Gregory Alan Isakov, a musician originally from Johannesburg, South Africa, now resides in Colorado. He has released six full-length studio albums, including…

Gregory Alan Isakov

Superstar

Country: ZA | Gender: male | Artist ID: 11e81bbb-8859-e130-b373-a0369fe50396

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Genres

popneo mellowpopsoundtrack, stage & screenstomp and flutteramericannew americanabluesstomp and hollerfolk & traditionalindie folkpop folk

Influential: 69.90% Fanbase: 57.81% Trending: 75.95%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Pacific Northwest Wonderland • 14.47% • Very Strong

As of 2025-09-09

557,119

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.90% | Fanbase 57.81% | Trending 75.95% | CAREER STAGE: SUPERSTAR

Biography

Gregory Alan Isakov, a musician originally from Johannesburg, South Africa, now resides in Colorado. He has released six full-length studio albums, including That Sea, The Gambler and Evening Machines, the latter of which was nominated for a Grammy award for Best Folk Album. Isakov tours internationally with his band and has collaborated with various symphony orchestras in the United States.

His most recent album, Appaloosa Bones, was released through Dualtone/Suitcase Town Music. Critics have praised Isakov's music for its evocative and elegant sound, with MOJO describing his voice as a "velvet baritone" and No Depression highlighting his ability to transform poetry into captivating music. In addition to his music career, Isakov runs Starling Farm in Boulder County, providing produce to CSA members, restaurants, and Community Food Share.

Report Date: 2025-09-09

Gregory Alan Isakov speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, INDIA, BRAZIL. Composition is heavily male (59%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (687,726 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Pacific Northwest Wonderland, Madewell, Coors, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gregory Alan Isakov score 4.15% — Very Strong bucket.

Brand: Pacific Northwest WonderlandBrand: MadewellBrand: Coors

Followers:557,119

Engagements:23,131

Rate:4.2%

Posts:496

Avg Likes:22,733

Avg Comments:490

Avg Views:706,176

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 557,119 · Engagements 23,131 · Rate 4.2% Posts 496 · Views 706,176 · Avg Likes 22,733 · Avg Comments 490 · Avg Views 706,176	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 33% 35-44: 12% 45-64: 7%	Largest: 18-24 (43%); next: 25-34 (33%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (34%) INDIA (9%) BRAZIL (8%) CANADA (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (34%), INDIA (9%), BRAZIL (8%)
Platform Engagement	Instagram: 12,400 avg likes/post · Tiktok: 18,450 avg views/post · Youtube: 687,726 avg views/post	Best reach: Youtube 687,726 avg views; best engagement: Instagram 12,400 avg likes

Top Brand Affinities

Pacific Northwest Wonderland

Score: 14.47

Madewell

Score: 12.50

Coors

Score: 10.54

Bonneville

Score: 10.15

Anthropologie

Score: 8.94

Free People

Score: 8.28

Kickstarter

Score: 8.05

Airbnb

Score: 5.46

Kodak

Score: 5.04

Carhartt

Score: 4.64

Paramount Pictures

Score: 4.48

Verizon

Score: 4.43

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Top Brand Affinities

Brand	Category	Score
Pacific Northwest Wonderland		14.47
Madewell		12.50
Coors		10.54
Bonneville		10.15
Anthropologie		8.94
Free People		8.28
Kickstarter		8.05
Airbnb		5.46
Kodak		5.04
Carhartt		4.64
Paramount Pictures		4.48
Verizon		4.43
Spotify Music		4.38
Showtime		3.89
Target		3.85
Taco Bell		3.81
Fujifilm		3.77
Gillette		3.67
NORDSTROM		3.59
Busch		3.52
Guinness		3.35
Polaroid		3.29
Lululemon Athletica		3.22
Cadillac		3.12
The North Face		3.11
A Game of Tones		2.85
NHL		2.75
Geocaching		2.72
Emporium		2.56
Chipotle Mexican Grill		2.53
Budweiser		2.46
Urban Outfitters		2.45
Subaru		2.42
Nickelodeon		2.38
Dr. Martens		2.35
National Geographic		2.34
Activision Blizzard		2.33
Lollapalooza		2.30
Coachella		2.29
The Olympic Games		2.26
Costco		2.10
Pixar		2.03
Walmart		2.02
Lush		2.02
Sunnies Studios		1.96
Tinder		1.94
SoundCloud		1.91
Pepsi		1.83
Jeep		1.82
Aperol		1.81