Grand Corps Malade Brand Affinity ranks highest Persil at 61.37% . Very Strong. Score DMDB 61.10% | Fanbase 50.13%

Grand Corps Malade — pop artist from FR.

Grand Corps Malade initially considered titling the album "Portraits" in the plural, with each song representing a specific person, thing, or place. However,…

Grand Corps Malade

Recognizable

Country: FR | Gender: male | Artist ID: 11e81bc0-3cb3-6a30-8b38-a0369fe50396

Find Artist

Genres

popfrancotonfrench popnouvelle chanson francaisechanson

Influential: 61.10% Fanbase: 50.13% Trending: 66.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Persil • 61.37% • Very Strong

As of 2025-09-09

1,813,170

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.10% | Fanbase 50.13% | Trending 66.59% | CAREER STAGE: MAINSTREAM

Biography

Grand Corps Malade initially considered titling the album "Portraits" in the plural, with each song representing a specific person, thing, or place. However, over time, this concept evolved into the final choice of the title "REFLETS," symbolizing an exploration of societal reflection and capturing the essence of an era.

The album "Plus de reflets" is not just a reissue of "REFLETS" but includes 6 new tracks, featuring collaborations with Emma Peters, Nikola, and a 10-year-old rapper named MCO. The songs delve into themes of self-reflection, societal perceptions, and the intertwining of personal and collective experiences in Grand Corps Malade's lyrical exploration.

Report Date: 2025-09-09

Grand Corps Malade indexes high with fans in the 18-24 range in FRANCE, BELGIUM, UNITED STATES. The skew is female-leaning (52%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 202,700 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Persil, Accor Hotels, Fnac, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Grand Corps Malade when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grand Corps Malade score 1.11% — Moderate bucket.

Brand: PersilBrand: Accor HotelsBrand: Fnac

Followers:1,813,170

Engagements:20,141

Rate:1.1%

Posts:840

Avg Likes:17,578

Avg Comments:284

Avg Views:222,939

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,813,170 · Engagements 20,141 · Rate 1.1% Posts 840 · Views 222,939 · Avg Likes 17,578 · Avg Comments 284 · Avg Views 222,939	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 33% 35-44: 13% 45-64: 10%	Largest: 18-24 (39%); next: 25-34 (33%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	FRANCE (62%) BELGIUM (7%) UNITED STATES (5%) CANADA (3%) ALGERIA (3%)	Top regions: FRANCE (62%), BELGIUM (7%), UNITED STATES (5%)
Platform Engagement	Instagram: 4,617 avg likes/post · Tiktok: 202,700 avg views/post · Youtube: 20,239 avg views/post	Best reach: Tiktok 202,700 avg views; best engagement: Tiktok 11,800 avg likes

Top Brand Affinities

Persil

Score: 61.37

Accor Hotels

Score: 43.04

Fnac

Score: 35.53

Monoprix

Score: 32.37

Galeries Lafayette

Score: 31.78

Kiabi

Score: 20.02

Leroy Merlin

Score: 17.81

ESPRIT

Score: 16.54

Air France

Score: 16.16

Cluse

Score: 16.14

Valrhona

Score: 16.08

PLAYMOBIL

Score: 14.21

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Top Brand Affinities

Brand	Category	Score
Persil		61.37
Accor Hotels		43.04
Fnac		35.53
Monoprix		32.37
Galeries Lafayette		31.78
Kiabi		20.02
Leroy Merlin		17.81
ESPRIT		16.54
Air France		16.16
Cluse		16.14
Valrhona		16.08
PLAYMOBIL		14.21
Ricard		13.54
Auchan		12.67
Garnier		12.33
Décathlon		12.02
Evian		9.92
Thermomix		9.56
Longchamp		9.56
JACQUEMUS		9.08
Montblanc		8.27
Calzedonia		6.95
Haribo		6.78
Babybump		6.00
KARL LAGERFELD		5.86
Tarte Cosmetics		5.02
Carrefour		5.01
Elle Magazine		4.87
NBC		4.71
Hublot		4.67
Nespresso		3.81
Kiko		3.77
Citroen		3.60
Rover		3.54
Lacoste		3.40
KENZO		3.27
Yves Saint Laurent		3.12
Sephora		2.97
BALMAIN		2.84
Marc Jacobs		2.56
Stradivarius		2.47
Primark		2.46
Cartier		2.43
Lancôme		2.39
ASOS		2.34
ASICS		2.24
Kodak		2.23
Lollapalooza		2.23
Christian Louboutin		2.21
Levi's		2.20