Gradur Brand Affinity ranks highest Palm Angels at 22.68% . Very Strong. Score DMDB 63.49% | Fanbase 54.67%

Gradur — pop artist from FR.

Rapper Gradur, born Wanani Gradi Mariadi, began his music career as a member of the group 59. Transitioning to a solo artist, Gradur released mixtapes…

Gradur

Recognizable

Country: FR | Gender: male | Artist ID: 11e81bbb-3230-33fe-9244-a0369fe50396

Find Artist

Genres

popfrancotonpop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaiscontemporary hip hophip hoptrap

Influential: 63.49% Fanbase: 54.67% Trending: 67.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 22.68% • Very Strong

As of 2025-09-09

4,153,628

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.49% | Fanbase 54.67% | Trending 67.90% | CAREER STAGE: MAINSTREAM

Biography

Rapper Gradur, born Wanani Gradi Mariadi, began his music career as a member of the group 59. Transitioning to a solo artist, Gradur released mixtapes ShegueyVara and ShegueyVara, Vol. 2 in 2014 and 2015 respectively, followed by his debut album L'Homme au Bob in the same year. The album featured collaborations with French artists Alonzo, Niro, Kayna Samet, as well as Chief Keef and Migos, and achieved gold status in a short period of time, reaching the top of France's SNEP chart. The album's singles, including "Terrasser" and "Jamais," contributed to its commercial success.

Report Date: 2025-09-09

Gradur maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, CONGO - KINSHASA, BELGIUM. The audience leans heavily male (69%), so brand cues around style and status perform well. The clearest reach is on Youtube with 2,056,367 avg views per post; Youtube functions as the community touchpoint. Affinity with Palm Angels, Sandro, JACQUEMUS makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gradur score 1.67% — Moderate bucket.

Brand: Palm AngelsBrand: SandroBrand: JACQUEMUS

Followers:4,153,628

Engagements:69,178

Rate:1.7%

Posts:494

Avg Likes:65,357

Avg Comments:1,353

Avg Views:2,205,967

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,153,628 · Engagements 69,178 · Rate 1.7% Posts 494 · Views 2,205,967 · Avg Likes 65,357 · Avg Comments 1,353 · Avg Views 2,205,967	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	FRANCE (70%) CONGO - KINSHASA (13%) BELGIUM (7%) ALGERIA (5%) MOROCCO (4%)	Top regions: FRANCE (70%), CONGO - KINSHASA (13%), BELGIUM (7%)
Platform Engagement	Instagram: 12,416 avg likes/post · Tiktok: 149,600 avg views/post · Youtube: 2,056,367 avg views/post	Best reach: Youtube 2,056,367 avg views; best engagement: Youtube 28,391 avg likes

Top Brand Affinities

Palm Angels

Score: 22.68

Sandro

Score: 19.03

JACQUEMUS

Score: 18.34

MISSGUIDED

Score: 13.97

Zalando

Score: 13.95

Accor Hotels

Score: 13.66

Ellesse

Score: 13.20

Dsquared

Score: 11.82

Calzedonia

Score: 11.24

Lacoste

Score: 9.45

boohoo

Score: 9.35

Grey Goose

Score: 9.02

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Top Brand Affinities

Brand	Category	Score
Palm Angels		22.68
Sandro		19.03
JACQUEMUS		18.34
MISSGUIDED		13.97
Zalando		13.95
Accor Hotels		13.66
Ellesse		13.20
Dsquared		11.82
Calzedonia		11.24
Lacoste		9.45
boohoo		9.35
Grey Goose		9.02
Christian Louboutin		8.01
Foot Locker		7.86
Carrefour		6.52
Emporio Armani		6.03
KENZO		5.92
Stradivarius		5.85
Kiko		5.49
OOTD Magazine		5.30
Moncler		4.99
Versace		4.84
Longchamp		4.78
shein		4.63
Dolce & Gabbana		4.53
Dr. Martens		4.38
Bershka		4.30
Elle Magazine		4.29
Jack Daniels		4.05
Bugatti		4.03
Rover		3.92
BALMAIN		3.86
Garnier		3.83
Carhartt		3.80
Hublot		3.79
SheInside		3.74
Fendi		3.67
Polo Ralph Lauren		3.47
New Balance		3.26
Louis Vuitton		3.26
Hennessy		3.22
Colgate		3.17
Nike		3.00
Puma		2.98
ASOS		2.93
FIFA		2.91
Pull&Bear		2.90
Timberland		2.89
Balenciaga		2.84
Gucci		2.76