Grace VanderWaal Brand Affinity ranks highest Glossier at 7.43% . Very Strong. Score DMDB 61.61% | Fanbase 54.00%

Grace VanderWaal — pop artist from US.

Grace VanderWaal, known for her deep connection to words, began her music career in 2024, using her songs to express her thoughts and emotions freely. Rising…

Grace VanderWaal

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc1-14fe-34f6-9bc6-a0369fe50396

Find Artist

Genres

poppost-teen poppopmainstream pop

Influential: 61.61% Fanbase: 54.00% Trending: 65.42%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 7.43% • Very Strong

As of 2025-09-09

10,741,968

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.61% | Fanbase 54.00% | Trending 65.42% | CAREER STAGE: MAINSTREAM

Biography

Grace VanderWaal, known for her deep connection to words, began her music career in 2024, using her songs to express her thoughts and emotions freely. Rising to fame at the age of 12 after winning America's Got Talent, she quickly became an international artist, touring with renowned acts such as Florence + the Machine and Imagine Dragons. VanderWaal has received various awards, including a Teen Choice Award and the Billboard "Women in Music" Rising Star Award. She also made history as the youngest person to be featured on the Forbes 30 Under 30 music list. In addition to her music career, VanderWaal has showcased her acting skills in Disney+ film series Stargirl and the acclaimed Megapolis by Francis Ford Coppola.

Report Date: 2025-09-09

Grace VanderWaal connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (67%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 289,250 avg views per post; Instagram adds dependable engagement depth. Overlap with Glossier, Hot Topic, American Eagle highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Grace VanderWaal moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grace VanderWaal score 0.24% — Low bucket.

Brand: GlossierBrand: Hot TopicBrand: American Eagle

Followers:10,741,968

Engagements:25,961

Rate:0.2%

Posts:444

Avg Likes:25,365

Avg Comments:343

Avg Views:305,018

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,741,968 · Engagements 25,961 · Rate 0.2% Posts 444 · Views 305,018 · Avg Likes 25,365 · Avg Comments 343 · Avg Views 305,018	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 21% 13-17: 12% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (21%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (27%) BRAZIL (13%) UNITED KINGDOM (5%) PHILIPPINES (4%) INDONESIA (3%)	Top regions: UNITED STATES (27%), BRAZIL (13%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 16,679 avg likes/post · Tiktok: 289,250 avg views/post · Youtube: 15,768 avg views/post	Best reach: Tiktok 289,250 avg views; best engagement: Instagram 16,679 avg likes

Top Brand Affinities

Glossier

Score: 7.43

Hot Topic

Score: 7.41

American Eagle

Score: 6.43

Steve Madden

Score: 5.62

iHeartRadio Music Awards

Score: 5.36

Urban Outfitters

Score: 4.60

Lollapalooza

Score: 4.47

Gillette

Score: 3.60

Fenty beauty

Score: 3.48

ASOS

Score: 3.37

Summit Entertainment

Score: 3.36

NBC

Score: 2.65

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Top Brand Affinities

Brand	Category	Score
Glossier		7.43
Hot Topic		7.41
American Eagle		6.43
Steve Madden		5.62
iHeartRadio Music Awards		5.36
Urban Outfitters		4.60
Lollapalooza		4.47
Gillette		3.60
Fenty beauty		3.48
ASOS		3.37
Summit Entertainment		3.36
NBC		2.65
Busch		2.61
Prismacolor		2.54
Showtime		2.53
CBS Television Studios		2.51
Dr. Martens		2.44
Nickelodeon		2.40
Paramount Pictures		2.38
CBS		2.22
Walmart		2.20
Lululemon Athletica		2.19
Chrysler		2.19
FashionNova		2.10
AMC		2.06
Bershka		1.98
Hollister Co		1.98
Polaroid		1.98
Warner Bros		1.90
Anastasia Beverly Hills		1.81
Target		1.81
Sunnies Studios		1.78
Coachella		1.77
Too Faced Cosmetics		1.73
Victoria's Secret		1.69
Transformers		1.69
Converse		1.60
Pepsi		1.59
Walt Disney		1.58
H&M		1.58
Sephora		1.56
Forever 21		1.56
Chipotle Mexican Grill		1.55
Fujifilm		1.50
Guess		1.44
Netflix		1.43
Calvin Klein		1.40
shein		1.37
Bellagio		1.36
Tarte Cosmetics		1.34