GOT7 Brand Affinity ranks highest iHeartRadio Music Awards at 5.65% . Very Strong. Score DMDB 65.62% | Fanbase 67.56%

GOT7 — pop artist from KR.

Formed on January 16, 2014, GOT7 is a self-producing K-Pop group consisting of seven members. The group has achieved recognition, including a nomination for…

GOT7

Recognizable

Country: KR | Artist ID: 11e81bbf-d9ce-3d78-9f83-a0369fe50396

Find Artist

Genres

popk-popk-pop boy grouppopasian pop

Influential: 65.62% Fanbase: 67.56% Trending: 64.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRadio Music Awards • 5.65% • Very Strong

As of 2025-09-09

11,807,885

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.62% | Fanbase 67.56% | Trending 64.65% | CAREER STAGE: MAINSTREAM

Biography

Formed on January 16, 2014, GOT7 is a self-producing K-Pop group consisting of seven members. The group has achieved recognition, including a nomination for Top Social Artist at the Billboard Music Awards and reaching #1 on iTunes charts in 42 countries. GOT7 is known for its global appeal and has collaborated with Warner Music Korea since the release of their single "Encore" in 2021. Each member also pursues individual projects alongside their group activities.

Report Date: 2025-09-09

GOT7 resonates with 18-24 & 25-34 audiences and sustains presence in THAILAND, UNITED STATES, PHILIPPINES. The demographic is heavily female (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 3,680,000 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with iHeartRadio Music Awards, Innisfree, Movistar maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist GOT7 score 7.16% — Very Strong bucket.

Brand: iHeartRadio Music AwardsBrand: InnisfreeBrand: Movistar

Followers:11,807,885

Engagements:845,978

Rate:7.2%

Posts:631

Avg Likes:844,710

Avg Comments:9,537

Avg Views:3,836,381

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,807,885 · Engagements 845,978 · Rate 7.2% Posts 631 · Views 3,836,381 · Avg Likes 844,710 · Avg Comments 9,537 · Avg Views 3,836,381	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 12% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 82% Male: 18% Non-binary/Other: 0%	Skews female (82%)
Top Countries	THAILAND (19%) UNITED STATES (17%) PHILIPPINES (8%) BRAZIL (8%) INDONESIA (6%)	Top regions: THAILAND (19%), UNITED STATES (17%), PHILIPPINES (8%)
Platform Engagement	Instagram: 120,223 avg likes/post · Tiktok: 3,680,000 avg views/post · Youtube: 156,381 avg views/post	Best reach: Tiktok 3,680,000 avg views; best engagement: Tiktok 699,800 avg likes

Top Brand Affinities

iHeartRadio Music Awards

Score: 5.65

Innisfree

Score: 4.92

Movistar

Score: 4.84

Jollibee

Score: 3.01

Tiffany

Score: 2.46

Yves Saint Laurent

Score: 1.83

Polaroid

Score: 1.72

Tiffany & Co

Score: 1.35

Vogue

Score: 1.25

CBS Television Studios

Score: 1.23

Starbucks

Score: 1.22

NYX Cosmetics

Score: 1.10

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Top Brand Affinities

Brand	Category	Score
iHeartRadio Music Awards		5.65
Innisfree		4.92
Movistar		4.84
Jollibee		3.01
Tiffany		2.46
Yves Saint Laurent		1.83
Polaroid		1.72
Tiffany & Co		1.35
Vogue		1.25
CBS Television Studios		1.23
Starbucks		1.22
NYX Cosmetics		1.10
Gucci		1.09
Pokemon		1.08
Activision Blizzard		1.02
Spotify Music		1.00
musical.ly		0.93
H&M		0.92
Maybelline		0.91
Marvel Entertainment		0.86
Universal		0.85
Walt Disney		0.84
Paypal		0.82
McDonald's		0.78
Netflix		0.76
Supreme		0.74
Louis Vuitton		0.72
Pandora		0.72
Marvel		0.65
Samsung Group		0.64
SoundCloud		0.62
MAC Cosmetics		0.58
Christian Dior		0.58
Converse		0.57
Nintendo		0.55
Walmart		0.55
Nutella		0.53
Coca-Cola		0.51
Chanel		0.49
DC Entertainment		0.47
Apple		0.46
HBO		0.45
Vans		0.44
Amazon		0.42
Adidas		0.42
Zara		0.39
Canon		0.34
Travelgram		0.33
Nike		0.30
Star Wars		0.29