Gloria Groove
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
14,289,142
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
In February 2022, Groove released her second album "Lady Leste," showcasing her roots and artistic influences. Singles like "Bonekinha," "A Queda," and "Vermelho" from the album received positive reception in Brazil and charted in countries like Portugal, Uruguay, and Sweden. Her third album, "Futuro Fluxo," was released in November 2023, featuring a futuristic take on funk with collaborations from artists like Anitta, Ludmilla, and DJ GBR.
Transitioning to pagode in 2024, Gloria Groove introduced "Serenata da GG," Volume 1 in May, featuring guest appearances from Ferrugem, Alcione, and Belo. The project quickly surpassed 10 million streams within two weeks, with the track "Nosso Primeiro Beijo" becoming a popular TikTok hit and the most-streamed pagode song in Brazil on Spotify. Volume 2 with additional collaborations is set for release soon.
Gloria Groove resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, PORTUGAL, UNITED STATES. With a heavily female (61%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (36,300 avg views per post); Instagram is where fans co-sign. Affinity adjacency to ChilliBeans, Lojas Renner, Cacau Show makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,289,142 · Engagements 43,123 · Rate 0.3% Posts 3,765 · Views 52,292 · Avg Likes 42,834 · Avg Comments 709 · Avg Views 52,292 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 31% 13-17: 6% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (31%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
BRAZIL (93%) PORTUGAL (2%) UNITED STATES (1%) ANGOLA (1%) FRANCE (0%) |
Top regions: BRAZIL (93%), PORTUGAL (2%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 39,034 avg likes/post · Tiktok: 36,300 avg views/post · Youtube: 15,992 avg views/post | Best reach: Tiktok 36,300 avg views; best engagement: Instagram 39,034 avg likes |
Top Brand Affinities
ChilliBeans
Lojas Renner
Cacau Show
Riachuelo
Grindr
Lollapalooza
Banco Bradesco
Itaipava
Monster High
Boticario
Moda Praia
Barbie
| Brand | Category | Score |
|---|---|---|
| ChilliBeans | 35.76 | |
| Lojas Renner | 25.60 | |
| Cacau Show | 19.59 | |
| Riachuelo | 16.82 | |
| Grindr | 14.75 | |
| Lollapalooza | 13.08 | |
| Banco Bradesco | 12.92 | |
| Itaipava | 11.18 | |
| Monster High | 10.77 | |
| Boticario | 10.19 | |
| Moda Praia | 10.08 | |
| Barbie | 8.07 | |
| Havaianas | 7.02 | |
| Amstel | 6.99 | |
| Xerox | 6.93 | |
| Pfizer | 6.73 | |
| MATTEL | 6.44 | |
| Avon | 3.38 | |
| Faber-Castell | 2.64 | |
| Budweiser | 2.61 | |
| NBC | 2.55 | |
| Tomorrowland | 2.53 | |
| Mary Kay | 2.51 | |
| Heineken | 2.35 | |
| Tinder | 2.28 | |
| League of Legends | 1.86 | |
| Fenty beauty | 1.86 | |
| Mitsubishi | 1.83 | |
| Versace | 1.81 | |
| DC Entertainment | 1.71 | |
| Calvin Klein | 1.62 | |
| shein | 1.62 | |
| Pandora | 1.56 | |
| L'Oréal Paris | 1.53 | |
| Forever 21 | 1.52 | |
| Pixar | 1.52 | |
| CBS Television Studios | 1.48 | |
| Vogue | 1.44 | |
| Netflix | 1.43 | |
| SheInside | 1.41 | |
| CBS | 1.40 | |
| Warner Bros | 1.40 | |
| Renault | 1.36 | |
| MAC Cosmetics | 1.29 | |
| Coca-Cola | 1.29 | |
| Spotify Music | 1.24 | |
| Pokemon Go | 1.21 | |
| Coachella | 1.11 | |
| McDonald's | 1.04 | |
| Ray-Ban | 1.03 |
Official Profiles
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LoginArtist: Gloria Groove
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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| Royalties | $0.00 | $0.00 | +0.00 |
