Gloria Gaynor Brand Affinity ranks highest Warner Music at 28.04% . Very Strong. Score DMDB 67.54% | Fanbase 60.07%

Gloria Gaynor — pop artist from US.

Gloria Gaynor, born Gloria Fowles on September 7, 1949, in Newark, NJ, rose to fame as a prominent female disco artist in the 1970s. She gained widespread…

Gloria Gaynor

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc7-1f25-d000-bbf6-a0369fe50396

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Genres

poppopr&b, funk & souldiscocontemporary r&bsoul

Influential: 67.54% Fanbase: 60.07% Trending: 71.27%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 28.04% • Very Strong

As of 2025-09-09

764,060

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.54% | Fanbase 60.07% | Trending 71.27% | CAREER STAGE: MAINSTREAM

Biography

Gloria Gaynor, born Gloria Fowles on September 7, 1949, in Newark, NJ, rose to fame as a prominent female disco artist in the 1970s. She gained widespread recognition with her hit song "I Will Survive" in 1979, which became a notable anthem. Gaynor began her music career with the R&B group the Soul Satisfiers before being signed by MGM Records head Mike Curb in the early 1970s. Known for her innovative approach to dance music, Gaynor released albums like Never Can Say Goodbye in 1976, which featured continuous tracks for club use, influencing DJs and dance artists.

Despite moderate success earlier in her career, Gaynor achieved her breakthrough with "I Will Survive," winning a Grammy Award for Best Disco Recording in 1980. The song's enduring popularity has solidified Gaynor's legacy in the music industry, with continued presence in dance clubs, movie soundtracks, and compilations. Gaynor remains active in the music scene, releasing albums and performing live shows, particularly in Europe. She also ventured into writing with an autobiography titled I Will Survive and appeared in the Broadway musical Smokey Joe's Café in the late 1990s.

Report Date: 2025-09-09

Gloria Gaynor engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, MEXICO. The fan base skews male-leaning (51%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (9,498 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Warner Music, Jean Paul Gaultier, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gloria Gaynor score 0.16% — Low bucket.

Brand: Warner MusicBrand: Jean Paul GaultierBrand: Amazon Music

Followers:764,060

Engagements:1,213

Rate:0.2%

Posts:2,840

Avg Likes:1,124

Avg Comments:119

Avg Views:11,931

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 764,060 · Engagements 1,213 · Rate 0.2% Posts 2,840 · Views 11,931 · Avg Likes 1,124 · Avg Comments 119 · Avg Views 11,931	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 32% 25-34: 29% 35-44: 19% 45-64: 16%	Largest: 18-24 (32%); next: 25-34 (29%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (16%) BRAZIL (13%) MEXICO (6%) ITALY (5%) IRAN (4%)	Top regions: UNITED STATES (16%), BRAZIL (13%), MEXICO (6%)
Platform Engagement	Instagram: 675 avg likes/post · Tiktok: 9,498 avg views/post · Youtube: 2,433 avg views/post	Best reach: Tiktok 9,498 avg views; best engagement: Instagram 675 avg likes

Top Brand Affinities

Warner Music

Score: 28.04

Jean Paul Gaultier

Score: 18.32

Amazon Music

Score: 10.47

Barbie

Score: 10.02

HBO Max

Score: 10.01

Banco Bradesco

Score: 8.95

MATTEL

Score: 8.00

NBC

Score: 7.44

iHeartRadio Music Awards

Score: 7.21

American Airlines

Score: 7.01

Riachuelo

Score: 6.76

CNN

Score: 6.61

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Top Brand Affinities

Brand	Category	Score
Warner Music		28.04
Jean Paul Gaultier		18.32
Amazon Music		10.47
Barbie		10.02
HBO Max		10.01
Banco Bradesco		8.95
MATTEL		8.00
NBC		7.44
iHeartRadio Music Awards		7.21
American Airlines		7.01
Riachuelo		6.76
CNN		6.61
Macy's		6.08
Movistar		6.08
Four Seasons		5.48
KARL LAGERFELD		5.33
MTV		4.36
Pfizer		4.05
Verizon		3.73
ABC		3.53
Columbia Pictures		3.38
Paramount Pictures		3.34
Summit Entertainment		3.32
BALMAIN		3.26
Marc Jacobs		3.20
Vogue		3.19
TOM FORD		3.19
ESPN		3.15
Versace		3.07
Dolce & Gabbana		3.05
Warner Bros		3.05
Spotify Music		2.94
Martini		2.63
Garnier		2.62
Armani		2.55
Fendi		2.54
Aperol		2.39
Primark		2.36
CBS		2.36
Christian Louboutin		2.34
BBC		2.34
Tomorrowland		2.29
Lollapalooza		2.28
Cafecito		2.27
Tiffany & Co		2.26
Boeing		2.25
Pixar		2.23
Nickelodeon		2.11
Budweiser		2.10
Coachella		2.09