Glass Animals Brand Affinity ranks highest Lollapalooza at 12.52% . Very Strong. Score DMDB 57.17% | Fanbase 69.98%

Glass Animals — pop artist from GB.

British band Glass Animals gained international success with their hit song 'Heat Waves' from their album Dreamland. They are set to release their fourth…

Glass Animals

Recognizable

Country: GB | Artist ID: 11e81bc0-9d84-6e18-8f8d-a0369fe50396

Find Artist

Genres

popindietronicagauze popshiver popindie poppopalternativealternativeindie rock

Influential: 57.17% Fanbase: 69.98% Trending: 50.77%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 12.52% • Very Strong

As of 2025-09-09

4,732,500

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.17% | Fanbase 69.98% | Trending 50.77% | CAREER STAGE: MAINSTREAM

Biography

British band Glass Animals gained international success with their hit song 'Heat Waves' from their album Dreamland. They are set to release their fourth studio album, I Love You So F***cking Much, on July 19, along with their 2024 'Tour of Earth'. Their latest single, 'Creatures in Heaven', offers a glimpse into 10 intimate love stories exploring human connection and the complexities of love.

Report Date: 2025-09-09

Glass Animals maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, INDIA, BRAZIL. The audience leans heavily male (55%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 33,300 avg views per post; Instagram functions as the community touchpoint. Affinity with Lollapalooza, Free People, Glossier makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Glass Animals score 0.52% — Low bucket.

Brand: LollapaloozaBrand: Free PeopleBrand: Glossier

Followers:4,732,500

Engagements:24,791

Rate:0.5%

Posts:1,028

Avg Likes:24,299

Avg Comments:404

Avg Views:47,772

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,732,500 · Engagements 24,791 · Rate 0.5% Posts 1,028 · Views 47,772 · Avg Likes 24,299 · Avg Comments 404 · Avg Views 47,772	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 8% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (31%) INDIA (8%) BRAZIL (5%) UNITED KINGDOM (4%) INDONESIA (3%)	Top regions: UNITED STATES (31%), INDIA (8%), BRAZIL (5%)
Platform Engagement	Instagram: 19,215 avg likes/post · Tiktok: 33,300 avg views/post · Youtube: 14,472 avg views/post	Best reach: Tiktok 33,300 avg views; best engagement: Instagram 19,215 avg likes

Top Brand Affinities

Lollapalooza

Score: 12.52

Free People

Score: 8.55

Glossier

Score: 7.77

Coachella

Score: 6.97

Ableton

Score: 5.82

Coors

Score: 5.12

Pacific Northwest Wonderland

Score: 4.95

Amway

Score: 4.92

Kroger

Score: 4.75

Dr. Martens

Score: 4.71

Steve Madden

Score: 4.50

Anthropologie

Score: 4.41

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		12.52
Free People		8.55
Glossier		7.77
Coachella		6.97
Ableton		5.82
Coors		5.12
Pacific Northwest Wonderland		4.95
Amway		4.92
Kroger		4.75
Dr. Martens		4.71
Steve Madden		4.50
Anthropologie		4.41
American Eagle		4.39
Showtime		4.27
Polaroid		4.21
Verizon		4.21
PetSmart		4.04
Comedy Central		4.01
Kodak		3.96
Urban Outfitters		3.79
Prismacolor		3.70
Chrysler		3.36
Heinz		3.29
Sunnies Studios		3.20
Spotify Music		3.07
Airbnb		3.04
Busch		2.96
Guinness		2.73
Emporium		2.72
SoundCloud		2.68
Fujifilm		2.64
Lululemon Athletica		2.57
Lush		2.56
ASOS		2.51
Chipotle Mexican Grill		2.50
Budweiser		2.32
Bellagio		2.17
Nickelodeon		2.15
Philips		2.12
Geocaching		2.04
Pepsi		2.04
Vans		2.00
Tinder		2.00
Paramount Pictures		1.99
AMC		1.97
Aperol		1.87
Activision Blizzard		1.86
HBO		1.79
Cadillac		1.78
League of Legends		1.77