Giveon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
6,599,974
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:48:32 UTC
Genres
Biography
Having initially explored writing through short stories and poems, Giveon eventually found his passion for music and discovered the power of his baritone voice. Embracing his individuality and drawing influence from artists like Frank Sinatra, Giveon continues to defy musical standards and expectations in his artistry.
Giveon connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, PHILIPPINES. With a female-leaning (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 107,868 avg views per post; Instagram adds dependable engagement depth. Overlap with FashionNova, JACQUEMUS, shein highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Giveon moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,599,974 · Engagements 176,572 · Rate 2.7% Posts 131 · Views 107,868 · Avg Likes 176,393 · Avg Comments 1,584 · Avg Views 107,868 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 28% 13-17: 11% 35-44: 4% |
Largest: 18-24 (56%); next: 25-34 (28%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (35%) BRAZIL (9%) PHILIPPINES (7%) THAILAND (5%) SOUTH AFRICA (4%) |
Top regions: UNITED STATES (35%), BRAZIL (9%), PHILIPPINES (7%) |
| Platform Engagement | Instagram: 171,866 avg likes/post · Youtube: 107,868 avg views/post | Best reach: Youtube 107,868 avg views; best engagement: Instagram 171,866 avg likes |
Top Brand Affinities
FashionNova
JACQUEMUS
shein
boohoo
Fenty beauty
Urban Outfitters
Steve Madden
Champion
SheInside
OOTD Magazine
MISSGUIDED
Coach
| Brand | Category | Score |
|---|---|---|
| FashionNova | 7.40 | |
| JACQUEMUS | 7.32 | |
| shein | 7.00 | |
| boohoo | 6.80 | |
| Fenty beauty | 6.75 | |
| Urban Outfitters | 6.74 | |
| Steve Madden | 6.63 | |
| Champion | 6.08 | |
| SheInside | 5.75 | |
| OOTD Magazine | 5.74 | |
| MISSGUIDED | 5.67 | |
| Coach | 5.55 | |
| ASOS | 5.22 | |
| Coachella | 4.95 | |
| Forever 21 | 4.94 | |
| NORDSTROM | 4.90 | |
| Moncler | 4.81 | |
| Verizon | 4.79 | |
| Alexander McQueen | 4.38 | |
| Dr. Martens | 4.22 | |
| Hennessy | 3.74 | |
| Dolce & Gabbana | 3.68 | |
| Topshop | 3.52 | |
| Marc Jacobs | 3.46 | |
| H&M | 3.46 | |
| SoundCloud | 3.44 | |
| Lollapalooza | 3.43 | |
| Target | 3.28 | |
| Daniel Wellington | 3.28 | |
| NARS Cosmetics | 3.25 | |
| Lululemon Athletica | 3.09 | |
| Pull&Bear | 3.05 | |
| New Balance | 3.04 | |
| NBC | 2.91 | |
| BALMAIN | 2.88 | |
| Stüssy | 2.69 | |
| TOM FORD | 2.64 | |
| Victoria's Secret | 2.51 | |
| Carhartt | 2.50 | |
| Polo Ralph Lauren | 2.49 | |
| Beats Electronics | 2.45 | |
| Zara | 2.43 | |
| Sneakerhead | 2.34 | |
| Spotify Music | 2.34 | |
| Kodak | 2.34 | |
| Moschino | 2.29 | |
| Lacoste | 2.26 | |
| Gymshark | 2.12 | |
| Hermès | 2.07 | |
| Christian Louboutin | 2.07 |
Official Profiles
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LoginArtist: Giveon
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
