GIMS Brand Affinity ranks highest Kiabi at 27.32% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

GIMS — pop artist from FR.

With over 6 million albums sold, GIMS is a highly acclaimed artist known for hits like "Bella," "J'me tire," "Est-ce que tu m'aimes," and "Sapés comme jamais,"…

GIMS

Superstar

Country: FR | Gender: male | Artist ID: ec4f7f97-60e5-4ded-a269-6dc143cd26b9

Find Artist

Genres

popfrancotonfrench poppop urbainer&b, funk & soulr&b francaiship-hop & raprap conscienthip-hop/rapfrench hip hop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Kiabi • 27.32% • Very Strong

As of 2025-09-09

23,852,037

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Superstar

Biography

With over 6 million albums sold, GIMS is a highly acclaimed artist known for hits like "Bella," "J'me tire," "Est-ce que tu m'aimes," and "Sapés comme jamais," which earned him a Victoire de la musique award in 2016. His song "La même (en duo avec Vianney)" holds the record for the most-played French-language track on radio in the past 15 years.

At just 36 years old, GIMS has made a significant impact in the music industry as a rapper and performer, becoming the first French-language rapper to sell out the Stade de France. His unique style and numerous chart-topping singles have solidified his status as a standout figure in the music world.

Report Date: 2025-09-09

GIMS commands interest from 18-24 & 25-34 audiences in FRANCE, CONGO - KINSHASA, MOROCCO. With a heavily male (61%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (3,350,000 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Kiabi, Accor Hotels, ESPRIT points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist GIMS score 2.29% — Strong bucket.

Brand: KiabiBrand: Accor HotelsBrand: ESPRIT

Followers:23,852,037

Engagements:547,209

Rate:2.3%

Posts:543

Avg Likes:492,266

Avg Comments:12,205

Avg Views:6,373,986

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,852,037 · Engagements 547,209 · Rate 2.3% Posts 543 · Views 6,373,986 · Avg Likes 492,266 · Avg Comments 12,205 · Avg Views 6,373,986	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 35-44: 7% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	FRANCE (32%) CONGO - KINSHASA (13%) MOROCCO (13%) CôTE D’IVOIRE (9%) UNITED STATES (7%)	Top regions: FRANCE (32%), CONGO - KINSHASA (13%), MOROCCO (13%)
Platform Engagement	Instagram: 98,894 avg likes/post · Tiktok: 3,350,000 avg views/post · Youtube: 3,023,986 avg views/post	Best reach: Tiktok 3,350,000 avg views; best engagement: Tiktok 336,350 avg likes

Top Brand Affinities

Kiabi

Score: 27.32

Accor Hotels

Score: 18.08

ESPRIT

Score: 17.20

Palm Angels

Score: 14.36

Massimo Dutti

Score: 13.24

Galeries Lafayette

Score: 13.01

Auchan

Score: 11.53

Audemars Piguet

Score: 11.07

boohoo

Score: 8.29

Longchamp

Score: 7.19

JACQUEMUS

Score: 7.07

Carrefour

Score: 6.83

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Top Brand Affinities

Brand	Category	Score
Kiabi		27.32
Accor Hotels		18.08
ESPRIT		17.20
Palm Angels		14.36
Massimo Dutti		13.24
Galeries Lafayette		13.01
Auchan		11.53
Audemars Piguet		11.07
boohoo		8.29
Longchamp		7.19
JACQUEMUS		7.07
Carrefour		6.83
Dsquared		6.77
Lufthansa		6.43
Calzedonia		6.23
Elle Magazine		5.73
KARL LAGERFELD		5.15
Hublot		4.74
NBC		4.50
Hugo Boss		4.23
Lacoste		3.84
Topshop		3.57
Pull&Bear		3.52
Polo Ralph Lauren		3.51
Christian Louboutin		3.49
BALMAIN		3.37
Stradivarius		3.25
Versace		3.23
Rover		3.22
ASOS		3.08
Fenty beauty		3.01
Marc Jacobs		3.00
Primark		2.98
Dolce & Gabbana		2.96
Tarte Cosmetics		2.89
Urban Outfitters		2.87
Maserati		2.81
Too Faced Cosmetics		2.81
Montblanc		2.79
Bershka		2.72
TOM FORD		2.70
Bugatti		2.68
Moschino		2.63
Cartier		2.62
Warner Bros		2.61
Kodak		2.54
Calvin Klein		2.51
Zara		2.50
shein		2.45
A Game of Tones		2.37