GIMS
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
23,952,037
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-11-06 23:27:18 UTC
Genres
Biography
At just 36 years old, GIMS has made a significant impact in the music industry as a rapper and performer, becoming the first French-language rapper to sell out the Stade de France. His unique style and numerous chart-topping singles have solidified his status as a standout figure in the music world.
GIMS commands interest from 18-24 & 25-34 audiences in FRANCE, CONGO - KINSHASA, MOROCCO. With a heavily male (61%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (3,023,986 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Kiabi, Accor Hotels, ESPRIT points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,952,037 · Engagements 479,490 · Rate 2.0% Posts 544 · Views 5,773,986 · Avg Likes 439,266 · Avg Comments 9,881 · Avg Views 5,773,986 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 33% 35-44: 7% 13-17: 6% |
Largest: 18-24 (51%); next: 25-34 (33%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
FRANCE (32%) CONGO - KINSHASA (13%) MOROCCO (13%) CôTE D’IVOIRE (10%) UNITED STATES (7%) |
Top regions: FRANCE (32%), CONGO - KINSHASA (13%), MOROCCO (13%) |
| Platform Engagement | Instagram: 98,894 avg likes/post · Tiktok: 2,750,000 avg views/post · Youtube: 3,023,986 avg views/post | Best reach: Youtube 3,023,986 avg views; best engagement: Tiktok 283,350 avg likes |
Top Brand Affinities
Kiabi
Accor Hotels
ESPRIT
Palm Angels
Massimo Dutti
Galeries Lafayette
Auchan
Audemars Piguet
boohoo
Longchamp
JACQUEMUS
Carrefour
| Brand | Category | Score |
|---|---|---|
| Kiabi | 27.32 | |
| Accor Hotels | 18.08 | |
| ESPRIT | 17.20 | |
| Palm Angels | 14.36 | |
| Massimo Dutti | 13.24 | |
| Galeries Lafayette | 13.01 | |
| Auchan | 11.53 | |
| Audemars Piguet | 11.07 | |
| boohoo | 8.29 | |
| Longchamp | 7.19 | |
| JACQUEMUS | 7.07 | |
| Carrefour | 6.83 | |
| Dsquared | 6.77 | |
| Lufthansa | 6.43 | |
| Calzedonia | 6.23 | |
| Elle Magazine | 5.73 | |
| KARL LAGERFELD | 5.15 | |
| Hublot | 4.74 | |
| NBC | 4.50 | |
| Hugo Boss | 4.23 | |
| Lacoste | 3.84 | |
| Topshop | 3.57 | |
| Pull&Bear | 3.52 | |
| Polo Ralph Lauren | 3.51 | |
| Christian Louboutin | 3.49 | |
| BALMAIN | 3.37 | |
| Stradivarius | 3.25 | |
| Versace | 3.23 | |
| Rover | 3.22 | |
| ASOS | 3.08 | |
| Fenty beauty | 3.01 | |
| Marc Jacobs | 3.00 | |
| Primark | 2.98 | |
| Dolce & Gabbana | 2.96 | |
| Tarte Cosmetics | 2.89 | |
| Urban Outfitters | 2.87 | |
| Maserati | 2.81 | |
| Too Faced Cosmetics | 2.81 | |
| Montblanc | 2.79 | |
| Bershka | 2.72 | |
| TOM FORD | 2.70 | |
| Bugatti | 2.68 | |
| Moschino | 2.63 | |
| Cartier | 2.62 | |
| Warner Bros | 2.61 | |
| Kodak | 2.54 | |
| Calvin Klein | 2.51 | |
| Zara | 2.50 | |
| shein | 2.45 | |
| A Game of Tones | 2.37 |
Official Profiles
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LoginArtist: GIMS
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 30,038,594
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
18,235,920 | 60.71% |
| [+] |
Audiomack |
10,179,344 | 33.89% |
| [+] |
Yandex |
1,543,245 | 5.14% |
| [+] |
Last.fm |
52,479 | 0.17% |
| [+] |
Pandora |
25,011 | 0.08% |
| [+] |
Jiosaavn |
2,595 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-07 04:00 UTC | GIMS | FOREST NATIONAL | Brussels, Belgium | |
| 2025-11-08 23:00 UTC | GIMS | ZENITH D'AMIENS | Amiens, France | |
| 2025-11-08 23:00 UTC | GIMS | Zénith Arena de Lille | Lille, France | |
| 2025-11-11 04:00 UTC | GIMS | Zenith Nantes Metropole | Saint-Herblain, France | |
| 2025-11-12 04:00 UTC | GIMS | Zenith Nantes Metropole | Saint-Herblain, France | |
| 2025-11-13 04:00 UTC | GIMS | Zenith Nantes Metropole | Saint-Herblain, France | |
| 2025-11-16 05:00 UTC | GIMS, Le Dernier Tour | Parc des Expositions | Alençon, France | |
| 2025-11-18 04:00 UTC | GIMS | Arkéa Arena | Floirac, France | |
| 2025-11-19 04:00 UTC | GIMS | Arkéa Arena | Floirac, France | |
| 2025-11-20 04:00 UTC | GIMS | Arkéa Arena | Floirac, France | songkick.com songkick.com songkick.com ticketmaster-fr.tm7516.net awin1.com fnacspectacles.com ticketmaster-fr.tm7516.net pfd.seetickets.com pfd.seetickets.com pfd.seetickets.com pfd.seetickets.com pfd.seetickets.com pfd.seetickets.com pfd.seetickets.com pfd.seetickets.com fnacspectacles.com songkick.com |
| 2025-11-21 04:00 UTC | GIMS | Arkéa Arena | Floirac, France | |
| 2025-11-25 04:00 UTC | GIMS | Zénith d'Auvergne | Cournon-d'Auvergne, France | |
| 2025-11-26 04:00 UTC | GIMS | LDLC Arena | Lyon, France | |
| 2025-11-27 04:00 UTC | GIMS | LDLC Arena | Lyon, France | |
| 2025-11-28 04:00 UTC | GIMS | LDLC Arena | Lyon, France | |
| 2025-11-29 04:00 UTC | GIMS | LDLC Arena | Lyon, France | |
| 2025-12-01 04:00 UTC | GIMS | Zénith de Toulouse | Toulouse, France | |
| 2025-12-02 04:00 UTC | GIMS | Zénith de Toulouse | Toulouse, France | |
| 2025-12-03 04:00 UTC | GIMS | Zénith de Toulouse | Toulouse, France | |
| 2025-12-07 04:00 UTC | GIMS | Palexpo | Le Grand-Saconnex, Switzerland | |
| 2025-12-08 03:00 UTC | GIMS | Palexpo | Le Grand-Saconnex, Switzerland | |
| 2025-12-10 04:00 UTC | GIMS | SUD DE FRANCE ARENA | Montpellier, France | |
| 2025-12-11 04:00 UTC | GIMS | SUD DE FRANCE ARENA | Montpellier, France | |
| 2025-12-15 02:00 UTC | GIMS | Le Dôme de Marseille | Marseille, France | |
| 2025-12-16 04:00 UTC | GIMS | Le Dôme de Marseille | Marseille, France | |
| 2025-12-17 04:00 UTC | GIMS | Palais Nikaïa | Nice, France | |
| 2025-12-20 04:00 UTC | GIMS | Paris La Défense Arena | Paris, France | |
| 2025-12-21 04:00 UTC | GIMS | Paris La Défense Arena | Paris, France | |
| 2025-12-22 02:00 UTC | GIMS | Paris La Défense Arena | Paris, France | |
| 2025-12-23 04:00 UTC | GIMS | Paris La Défense Arena | Paris, France | |
| 2026-01-01 04:00 UTC | LE NOUVEL AN 2025 | LE CUBE | Troyes, France | — |
| 2026-01-01 04:00 UTC | GIMS | Le Cube Troyes Champagne Expo | Troyes, France |
