Gilberto Gil Brand Affinity ranks highest OSGEMEOS at 36.67% . Very Strong. Score DMDB 62.01% | Fanbase 53.87%

Gilberto Gil — jazz & standards artist from BR.

Gil started his music career in the 1950s playing the accordion, drawing inspiration from artists like Luiz Gonzaga and later embracing the bossa nova movement…

Gilberto Gil

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bcd-e66f-1c24-bc70-a0369fe50396

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Genres

jazz & standardsbossa novarockrockeuropeansambalatinmpbtropicaliaviolaoother latin music

Influential: 62.01% Fanbase: 53.87% Trending: 66.08%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 36.67% • Very Strong

As of 2025-09-09

4,448,042

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.01% | Fanbase 53.87% | Trending 66.08% | CAREER STAGE: MAINSTREAM

Biography

Gil started his music career in the 1950s playing the accordion, drawing inspiration from artists like Luiz Gonzaga and later embracing the bossa nova movement led by João Gilberto and Dorival Caymmi. His early songs reflected the essence of his homeland.

In 1963, Gil met Caetano Veloso, sparking a partnership that fueled the tropicalist movement, which aimed to internationalize Brazilian music, cinema, and other arts. This movement faced backlash from the ruling dictatorship, leading to the exile of Gil and his collaborators. Influenced by acts like The Beatles and Jimi Hendrix during his time in London, Gil continued to produce music upon returning to Brazil, releasing nearly 60 albums and selling around 4 million copies, earning 9 Grammy Awards. His contributions to music and culture were recognized globally, with honors such as UNESCO's Artist for Peace, Brazil's Minister of Culture, and awards from organizations like FAO and Sweden's Polar Music Prize. In 2021, he was bestowed with the titles of Doctor Honoris Causa by Berklee University and immortalized by the Brazilian Academy of Letters.

Report Date: 2025-09-09

Gilberto Gil is a clear fit for 25-34 & 18-24 audiences with strength across BRAZIL, UNITED STATES, PORTUGAL. The audience is male-leaning (53%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (204,700 avg views per post); Instagram builds the community layer. Affinity data highlights OSGEMEOS, Citi, Itaipava, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gilberto Gil score 1.52% — Moderate bucket.

Brand: OSGEMEOSBrand: CitiBrand: Itaipava

Followers:4,448,042

Engagements:67,747

Rate:1.5%

Posts:4,334

Avg Likes:65,781

Avg Comments:1,429

Avg Views:220,667

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,448,042 · Engagements 67,747 · Rate 1.5% Posts 4,334 · Views 220,667 · Avg Likes 65,781 · Avg Comments 1,429 · Avg Views 220,667	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 22% 35-44: 22% 45-64: 18%	Largest: 25-34 (35%); next: 18-24 (22%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	BRAZIL (87%) UNITED STATES (2%) PORTUGAL (2%) ITALY (1%) ARGENTINA (1%)	Top regions: BRAZIL (87%), UNITED STATES (2%), PORTUGAL (2%)
Platform Engagement	Instagram: 43,047 avg likes/post · Tiktok: 204,700 avg views/post · Youtube: 15,967 avg views/post	Best reach: Tiktok 204,700 avg views; best engagement: Instagram 43,047 avg likes

Top Brand Affinities

OSGEMEOS

Score: 36.67

Citi

Score: 20.57

Itaipava

Score: 19.76

Lojas Renner

Score: 18.07

Banco Bradesco

Score: 16.23

Riachuelo

Score: 13.24

AstraZeneca

Score: 12.64

Hering

Score: 10.30

Xerox

Score: 8.05

Sarar

Score: 8.04

Rapha

Score: 6.82

Havaianas

Score: 6.30

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		36.67
Citi		20.57
Itaipava		19.76
Lojas Renner		18.07
Banco Bradesco		16.23
Riachuelo		13.24
AstraZeneca		12.64
Hering		10.30
Xerox		8.05
Sarar		8.04
Rapha		6.82
Havaianas		6.30
Pfizer		6.29
Amstel		6.15
Lollapalooza		5.40
Eudora		5.33
Moda Praia		5.33
Heineken		4.22
Spotify Music		2.94
Carrefour		2.39
Budweiser		2.17
Tomorrowland		2.07
Pantone Inc		2.06
Renault		1.91
Aperol		1.70
UFC		1.63
Netflix		1.45
Pixar		1.43
Fujifilm		1.16
Pandora		1.14
musical.ly		1.02
Amazon		1.02
DC Entertainment		0.99
Ray-Ban		0.99
Adobe		0.82
Polaroid		0.82
Chevrolet		0.80
GoPro		0.76
Vogue		0.74
HBO		0.73
FIFA		0.71
Nutella		0.70
Beats Electronics		0.67
Coca-Cola		0.67
Nikon		0.66
Walt Disney		0.64
Star Wars		0.58
National Geographic		0.56
Zara		0.56
Chanel		0.55