Ghea Indrawari Brand Affinity ranks highest Oppo at 19.72% . Very Strong. Score DMDB 56.20% | Fanbase 47.13%

Ghea Indrawari — pop artist from ID.

Ghea Indrawari, a singer-songwriter from Singkawang, West Kalimantan, began her career in a talent search competition in 2018. Debuting with the release of her…

Ghea Indrawari

Established

Country: ID | Gender: female | Artist ID: 1a69e10c-b8f5-11e8-97db-525400009efb

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Genres

poppopindonesian popasian pop

Influential: 56.20% Fanbase: 47.13% Trending: 60.74%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 19.72% • Very Strong

As of 2025-09-09

7,412,262

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.20% | Fanbase 47.13% | Trending 60.74% | CAREER STAGE: MID_LEVEL

Biography

Ghea Indrawari, a singer-songwriter from Singkawang, West Kalimantan, began her career in a talent search competition in 2018. Debuting with the release of her first single "Rinduku" in the same year, Ghea has since pursued a solo career, crafting songs that reflect personal stories of a resilient woman facing various challenges.

Known for delivering emotionally charged narratives through contemporary pop music, Ghea's released works offer authentic glimpses into her life, resonating closely with her audience's experiences. After seven years in the industry, Ghea Indrawari made a bold move to pursue an independent music path, marking her transition as an independent indie musician with the release of the single "Apa Itu Konsep Bahagia?" on February 21, 2025, across digital streaming platforms.

Report Date: 2025-09-09

Ghea Indrawari reliably reaches 18-24 & 25-34 audiences in INDONESIA, MYANMAR (BURMA), THAILAND. The base is heavily male (57%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (863,800 avg views per post); Tiktok layers on depth and replies. The audience sits near Oppo, Garuda Indonesia, Jafra, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ghea Indrawari score 1.02% — Moderate bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Jafra

Followers:7,412,262

Engagements:75,795

Rate:1.0%

Posts:3,089

Avg Likes:71,855

Avg Comments:626

Avg Views:984,202

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,412,262 · Engagements 75,795 · Rate 1.0% Posts 3,089 · Views 984,202 · Avg Likes 71,855 · Avg Comments 626 · Avg Views 984,202	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 10% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	INDONESIA (97%) MYANMAR (BURMA) (2%) THAILAND (2%) CAMBODIA (1%) MALAYSIA (1%)	Top regions: INDONESIA (97%), MYANMAR (BURMA) (2%), THAILAND (2%)
Platform Engagement	Instagram: 26,281 avg likes/post · Tiktok: 863,800 avg views/post · Youtube: 120,402 avg views/post	Best reach: Tiktok 863,800 avg views; best engagement: Tiktok 43,800 avg likes

Top Brand Affinities

Oppo

Score: 19.72

Garuda Indonesia

Score: 18.52

Jafra

Score: 10.29

Yakult

Score: 8.54

Daihatsu

Score: 5.89

Carrefour

Score: 5.27

OOTD Magazine

Score: 5.01

Xiaomi

Score: 4.40

Dota 2

Score: 4.23

Gundam

Score: 3.34

Hot Wheels

Score: 3.13

ASUS

Score: 3.10

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Top Brand Affinities

Brand	Category	Score
Oppo		19.72
Garuda Indonesia		18.52
Jafra		10.29
Yakult		8.54
Daihatsu		5.89
Carrefour		5.27
OOTD Magazine		5.01
Xiaomi		4.40
Dota 2		4.23
Gundam		3.34
Hot Wheels		3.13
ASUS		3.10
UNIQLO		3.05
Lenovo		2.85
Snapseed		2.66
Yamaha		2.63
Pizza Hut		2.53
Fujifilm		2.46
Oriflame		2.28
Preloved		2.22
Nokia		2.19
A Game of Tones		1.97
Honda		1.94
Mitsubishi Motors		1.81
Petronas		1.77
Scion		1.68
musical.ly		1.66
Universal		1.64
Suzuki		1.57
ASICS		1.55
Samsung Group		1.45
Mitsubishi		1.27
Google		1.27
Huawei		1.22
Canon		1.21
Volvo		1.20
Converse		1.10
Nikon		1.07
GoPro		1.04
Adobe		1.00
H&M		0.95
Toyota		0.93
Puma		0.92
Vans		0.84
Maybelline		0.81
Sony		0.78
Adidas		0.75
Levi's		0.72
Marvel		0.67
SoundCloud		0.64