Gerardo Ortiz Brand Affinity ranks highest Warner Music at 28.56% . Very Strong. Score DMDB 69.13% | Fanbase 64.13%

Gerardo Ortiz — latin artist from US.

Gerardo Ortiz is a prominent figure in Latin music, known for his chart-topping albums and singles. With thirteen No. 1 hits on the Billboard Regional Mexican…

Gerardo Ortiz

Recognizable

Country: US | Gender: male | Artist ID: 11e8abde-92bf-3ef0-b4dd-525400009efb

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Genres

latinnuevo regional mexicanobandacorridonortenoregional mexicanmúsica mexicanainstrumentalsierreno

Influential: 69.13% Fanbase: 64.13% Trending: 71.63%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 28.56% • Very Strong

As of 2025-09-09

12,723,586

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.13% | Fanbase 64.13% | Trending 71.63% | CAREER STAGE: MAINSTREAM

Biography

Gerardo Ortiz is a prominent figure in Latin music, known for his chart-topping albums and singles. With thirteen No. 1 hits on the Billboard Regional Mexican Airplay chart, he holds the record as the second solo act with the most chart-toppers in the chart's history. Ortiz boasts a strong online presence, with over 27 million social media followers and three billion views on YouTube.

As a two-time GRAMMY® nominee and Latin GRAMMY® winner, Ortiz is recognized for his contributions to the alternative corrido movement. He has received numerous accolades, including twenty-seven Billboard Latin Music Awards and twelve Premios Lo Nuestro. With thirteen Platinum and three Gold records certified by the RIAA, Ortiz continues to draw large crowds at festivals, dance halls, and arenas in the United States and Mexico. He was also named a "Top Latin Artist" on Billboard's decade chart for 2010-2020.

Report Date: 2025-09-09

Gerardo Ortiz keeps 18-24 & 25-34 audiences engaged throughout MEXICO, UNITED STATES, COLOMBIA. The composition is heavily male (63%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 436,600 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Warner Music, Univision, T-Mobile supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gerardo Ortiz score 0.65% — Low bucket.

Brand: Warner MusicBrand: UnivisionBrand: T-Mobile

Followers:12,723,586

Engagements:82,275

Rate:0.6%

Posts:700

Avg Likes:77,956

Avg Comments:955

Avg Views:444,721

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,723,586 · Engagements 82,275 · Rate 0.6% Posts 700 · Views 444,721 · Avg Likes 77,956 · Avg Comments 955 · Avg Views 444,721	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 6% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	MEXICO (70%) UNITED STATES (21%) COLOMBIA (2%) GUATEMALA (2%) BRAZIL (1%)	Top regions: MEXICO (70%), UNITED STATES (21%), COLOMBIA (2%)
Platform Engagement	Instagram: 30,186 avg likes/post · Tiktok: 436,600 avg views/post · Youtube: 8,121 avg views/post	Best reach: Tiktok 436,600 avg views; best engagement: Tiktok 47,300 avg likes

Top Brand Affinities

Warner Music

Score: 28.56

Univision

Score: 21.21

T-Mobile

Score: 15.74

Milani Cosmetics

Score: 13.39

Amazon Music

Score: 11.27

Olive Garden

Score: 9.97

Houston Livestock Show and Rodeo

Score: 8.27

Applebee's

Score: 7.99

Steve Madden

Score: 6.35

Bud Light

Score: 6.14

Pontiac

Score: 6.13

Pirelli

Score: 5.61

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Top Brand Affinities

Brand	Category	Score
Warner Music		28.56
Univision		21.21
T-Mobile		15.74
Milani Cosmetics		13.39
Amazon Music		11.27
Olive Garden		9.97
Houston Livestock Show and Rodeo		8.27
Applebee's		7.99
Steve Madden		6.35
Bud Light		6.14
Pontiac		6.13
Pirelli		5.61
BH Cosmetics		5.55
GMC		5.54
Suavecito		5.24
ULTA Beauty		5.23
Smashbox		4.93
Cafecito		4.72
Too Faced Cosmetics		4.64
American Eagle		4.43
NORDSTROM		4.35
shein		4.26
Pic Collage		3.51
Benefit Cosmetics		3.23
Hennessy		3.15
Maybelline		3.14
Acura		3.11
Sephora		3.10
Mary Kay		3.09
Timberland		2.99
Bershka		2.84
Dodge		2.83
Barber Shop Connect		2.83
Chrysler		2.80
Kylie Cosmetics		2.76
Make Up For Ever		2.75
Olaplex		2.69
Lancôme		2.66
Christian Louboutin		2.62
Budweiser		2.57
Coachella		2.50
Fenty beauty		2.49
Michael Kors		2.34
Chevrolet		2.33
McLaren		2.29
Urban Decay Cosmetics		2.14
Lollapalooza		2.09
UFC		2.03
Boeing		2.02
Forever 21		1.95