Genesis Brand Affinity ranks highest MOOG at 30.17% . Very Strong. Score DMDB 70.14% | Fanbase 57.18%

Genesis — rock artist from GB.

Genesis was a British rock band formed in 1965 at Charterhouse School in Surrey. The band went through various lineup changes and musical phases before…

Genesis

Superstar

Country: GB | Gender: male | Artist ID: 11e81bcc-aebe-63c6-8796-a0369fe50396

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Genres

rockrockart rockalbum rocksoft rockclassic rockmellow goldprogressive rocksymphonic rockpop rockfolk & traditionalsinger/songwriter

Influential: 70.14% Fanbase: 57.18% Trending: 76.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 30.17% • Very Strong

As of 2025-09-09

1,079,495

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.14% | Fanbase 57.18% | Trending 76.62% | CAREER STAGE: SUPERSTAR

Biography

Genesis was a British rock band formed in 1965 at Charterhouse School in Surrey. The band went through various lineup changes and musical phases before achieving commercial success in the 1980s with hits like "Invisible Touch." Genesis disbanded in 2000 but reunited for occasional projects, including a farewell tour in 2020.

The band's early albums, such as "Nursery Cryme" and "Foxtrot," showcased their progressive rock style and theatrical live performances led by vocalist Peter Gabriel. After Gabriel's departure in 1975, drummer Phil Collins took over as lead vocalist, propelling Genesis to mainstream success with albums like "Duke" and "Abacab." The band's lineup continued to evolve, with Collins departing in the 1990s and a brief period with vocalist Ray Wilson. Genesis officially ended their career with The Last Domino? Tour in 2022, marking the conclusion of their musical journey.

Report Date: 2025-09-09

Genesis resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily male (76%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 140,900 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Akg, Sennheiser maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Genesis score 2.11% — Strong bucket.

Brand: MOOGBrand: AkgBrand: Sennheiser

Followers:1,079,495

Engagements:22,823

Rate:2.1%

Posts:904

Avg Likes:21,334

Avg Comments:469

Avg Views:183,185

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,079,495 · Engagements 22,823 · Rate 2.1% Posts 904 · Views 183,185 · Avg Likes 21,334 · Avg Comments 469 · Avg Views 183,185	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 35-44: 26% 45-64: 26% 18-24: 18%	Largest: 25-34 (29%); next: 35-44 (26%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (27%) BRAZIL (11%) UNITED KINGDOM (7%) ITALY (6%) NIGERIA (5%)	Top regions: UNITED STATES (27%), BRAZIL (11%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 7,345 avg likes/post · Tiktok: 140,900 avg views/post · Youtube: 42,285 avg views/post	Best reach: Tiktok 140,900 avg views; best engagement: Tiktok 12,350 avg likes

Top Brand Affinities

MOOG

Score: 30.17

Akg

Score: 24.95

Sennheiser

Score: 17.28

Lucasfilm

Score: 11.27

Amazon Music

Score: 7.93

DeLorean Motor Company

Score: 7.85

Pro Tools

Score: 7.48

Movistar

Score: 6.48

Columbia Pictures

Score: 6.05

Warner Bros

Score: 5.50

Amstel

Score: 5.27

Ableton

Score: 5.21

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Top Brand Affinities

Brand	Category	Score
MOOG		30.17
Akg		24.95
Sennheiser		17.28
Lucasfilm		11.27
Amazon Music		7.93
DeLorean Motor Company		7.85
Pro Tools		7.48
Movistar		6.48
Columbia Pictures		6.05
Warner Bros		5.50
Amstel		5.27
Ableton		5.21
Lufthansa		4.66
Lollapalooza		4.10
Arezzo		4.02
Guinness		4.00
BBC		3.96
Spotify Music		3.81
Verizon		3.80
MTV		3.74
Pfizer		3.73
Paramount Pictures		3.72
NHL		3.68
Alfa Romeo		3.43
Heinz		3.31
Star Wars		3.29
Aston Martin		3.25
Leica		3.11
NBC		3.06
Panasonic		2.91
Jack Daniels		2.90
Tesco		2.86
Lego		2.82
Transformers		2.62
Budweiser		2.60
Pixar		2.58
Philips		2.49
NFL		2.44
Snoopy And The Peanuts Gang		2.43
McLaren		2.42
Kodak		2.37
Jaguar		2.28
Rolls-Royce		2.27
Renault		2.26
Boeing		2.26
Busch		2.21
Aperol		2.21
Citroen		2.20
Yamaha		2.16
Nintendo		2.13