Generación 12 Brand Affinity ranks highest Movistar at 10.88% . Very Strong. Score DMDB 59.64% | Fanbase 46.00%

Generación 12 — rock artist from CO.

Generación 12 is a worship band known for their music that aims to connect people to the heart of God. Their popular songs include "Dios Incomparable," "Vuelvo…

Generación 12

Recognizable

Country: CO | Artist ID: 11e81bd0-d9d5-a228-b61c-a0369fe50396

Find Artist

Genres

rockrock cristianospiritualschristianlatin worshipchristian music

Influential: 59.64% Fanbase: 46.00% Trending: 66.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 10.88% • Very Strong

As of 2025-09-09

4,439,881

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.64% | Fanbase 46.00% | Trending 66.46% | CAREER STAGE: MAINSTREAM

Biography

Generación 12 is a worship band known for their music that aims to connect people to the heart of God. Their popular songs include "Dios Incomparable," "Vuelvo a Casa," "Tu Amor No Tiene Fin," and "Quiero Conocer a Jesús." In 2023, they won the DOVE Award for Best Spanish Album of the Year with "Tu Reino Está Aquí."

With a mission to leave a lasting impact on each generation through genuine worship, Generación 12 continues to inspire listeners with their music.

Report Date: 2025-09-09

Generación 12 draws 18-24 & 25-34 audiences and holds attention in COLOMBIA, MEXICO, PERU. The skew is male-leaning (50%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 76,250 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Movistar, Cafecito, Daewoo makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Generación 12 score 0.21% — Low bucket.

Brand: MovistarBrand: CafecitoBrand: Daewoo

Followers:4,439,881

Engagements:9,456

Rate:0.2%

Posts:2,638

Avg Likes:9,116

Avg Comments:102

Avg Views:109,310

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,439,881 · Engagements 9,456 · Rate 0.2% Posts 2,638 · Views 109,310 · Avg Likes 9,116 · Avg Comments 102 · Avg Views 109,310	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 34% 35-44: 11% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (34%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	COLOMBIA (23%) MEXICO (11%) PERU (8%) UNITED STATES (8%) ARGENTINA (6%)	Top regions: COLOMBIA (23%), MEXICO (11%), PERU (8%)
Platform Engagement	Instagram: 2,386 avg likes/post · Tiktok: 76,250 avg views/post · Youtube: 33,060 avg views/post	Best reach: Tiktok 76,250 avg views; best engagement: Tiktok 3,759 avg likes

Top Brand Affinities

Movistar

Score: 10.88

Cafecito

Score: 6.52

Daewoo

Score: 6.50

VidaSana

Score: 5.68

Pull&Bear

Score: 3.31

Herbalife

Score: 2.28

shein

Score: 2.14

musical.ly

Score: 1.81

SheInside

Score: 1.68

Target

Score: 1.53

Pixar

Score: 1.47

Huawei

Score: 1.40

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Top Brand Affinities

Brand	Category	Score
Movistar		10.88
Cafecito		6.52
Daewoo		6.50
VidaSana		5.68
Pull&Bear		3.31
Herbalife		2.28
shein		2.14
musical.ly		1.81
SheInside		1.68
Target		1.53
Pixar		1.47
Huawei		1.40
Spotify Music		1.38
Yamaha		1.25
BMW		1.18
Costco		1.13
Marvel		1.08
Los Angeles Lakers		1.05
Adobe		1.02
Pandora		1.00
Sony		0.94
Lamborghini		0.89
Coca-Cola		0.85
FIFA		0.83
Levi's		0.80
Netflix		0.79
Beats Electronics		0.79
H&M		0.76
Christian Dior		0.73
Canon		0.71
Subaru		0.71
Chanel		0.67
Nissan		0.62
Starbucks		0.61
Honda		0.60
DC Entertainment		0.60
Ferrari		0.60
National Geographic		0.59
Converse		0.59
Walmart		0.57
Prada		0.56
Nikon		0.55
Walt Disney		0.54
Toyota		0.52
Ford		0.52
Samsung Group		0.51
McDonald's		0.50
Adidas		0.47
Mercedes-Benz		0.47
Chevrolet		0.47