Gazo Brand Affinity ranks highest Accor Hotels at 19.15% . Very Strong. Score DMDB 67.01% | Fanbase 60.48%

Gazo — pop artist from FR.

Gazo, born Ibrahima Diakité in 1994, emerged as a prominent figure in the French rap scene in 2020 with his unique Parisian take on UK drill. Raised between…

Gazo

Recognizable

Country: FR | Gender: male | Artist ID: 59a6ff7c-c650-11e8-9647-549f35141000

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Genres

poppop urbainer&b, funk & soulr&b francaiship-hop & raphip-hop/rapfrench hip hoprap francaisdrill francaiscontemporary hip hophip hoptrap

Influential: 67.01% Fanbase: 60.48% Trending: 70.27%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 19.15% • Very Strong

As of 2025-09-09

5,751,230

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.01% | Fanbase 60.48% | Trending 70.27% | CAREER STAGE: MAINSTREAM

Biography

Gazo, born Ibrahima Diakité in 1994, emerged as a prominent figure in the French rap scene in 2020 with his unique Parisian take on UK drill. Raised between Paris and the Seine-Denis suburbs, Gazo drew inspiration from London's drill scene for his online freestyle series "DRILL FR" in late 2019, collaborating with Freeze Corleone for its fourth edition, "DRILL FR 4." His raw lyrics and catchy ad-libs helped propel drill music from the underground to the mainstream in France.

In 2020, Gazo gained further recognition after contributing to albums by French artists Jul and Gims, before releasing his own major label debut, "DRILL FR," in 2021. The album, characterized by its intense beats and gritty reflections on Parisian street life, quickly climbed the French charts and spawned popular singles like "KASSAV" and "HAINE&SEX."

Report Date: 2025-09-09

Gazo connects with 18-24 & 25-34 audiences and shows durable traction across FRANCE, CONGO - KINSHASA, BELGIUM. With a heavily male (76%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,383,926 avg views per post; Instagram adds dependable engagement depth. Overlap with Accor Hotels, Palm Angels, Ellesse highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Gazo moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gazo score 4.78% — Very Strong bucket.

Brand: Accor HotelsBrand: Palm AngelsBrand: Ellesse

Followers:5,751,230

Engagements:275,075

Rate:4.8%

Posts:158

Avg Likes:263,500

Avg Comments:3,856

Avg Views:2,436,176

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,751,230 · Engagements 275,075 · Rate 4.8% Posts 158 · Views 2,436,176 · Avg Likes 263,500 · Avg Comments 3,856 · Avg Views 2,436,176	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 8% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	FRANCE (62%) CONGO - KINSHASA (8%) BELGIUM (5%) UNITED STATES (4%) GUINEA (4%)	Top regions: FRANCE (62%), CONGO - KINSHASA (8%), BELGIUM (5%)
Platform Engagement	Instagram: 136,679 avg likes/post · Tiktok: 1,052,250 avg views/post · Youtube: 1,383,926 avg views/post	Best reach: Youtube 1,383,926 avg views; best engagement: Instagram 136,679 avg likes

Top Brand Affinities

Accor Hotels

Score: 19.15

Palm Angels

Score: 17.84

Ellesse

Score: 16.32

True Religion

Score: 15.44

Lacoste

Score: 14.34

boohoo

Score: 13.25

Champion

Score: 11.33

Emporio Armani

Score: 10.62

Stone Island

Score: 9.76

Dsquared

Score: 8.66

Foot Locker

Score: 8.54

Moncler

Score: 8.54

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		19.15
Palm Angels		17.84
Ellesse		16.32
True Religion		15.44
Lacoste		14.34
boohoo		13.25
Champion		11.33
Emporio Armani		10.62
Stone Island		9.76
Dsquared		8.66
Foot Locker		8.54
Moncler		8.54
Kappa		8.40
Vivienne Westwood		7.72
JACQUEMUS		6.83
MISSGUIDED		6.66
Loewe		6.48
Hennessy		6.30
The North Face		6.25
Versace		6.10
Ferragamo		6.06
Stüssy		5.97
Rockstar Games		5.66
BALMAIN		5.03
Supreme		4.99
KENZO		4.97
Alexander McQueen		4.86
Polo Ralph Lauren		4.63
Louis Vuitton		4.54
Gucci		4.46
SoundCloud		4.31
Pull&Bear		4.30
Bershka		4.22
Balenciaga		4.21
ASOS		4.06
Fenty beauty		3.85
Dolce & Gabbana		3.79
Beats Electronics		3.78
Nike		3.76
Carrefour		3.71
Carhartt		3.57
Fila		3.53
Kodak		3.50
Los Angeles Lakers		3.23
Primark		3.12
Timberland		3.11
Puma		3.11
Armani		3.01
Christian Louboutin		2.95
Rolls-Royce		2.92