Garry Sandhu Brand Affinity ranks highest Maruti at 11.02% . Very Strong. Score DMDB 62.40% | Fanbase 57.87%

Garry Sandhu — pop artist from IN.

Gurmukh Singh, known professionally as Garry Sandhu, is an Indian singer, songwriter, and actor prominent in the Punjabi music industry. He debuted as a singer…

Garry Sandhu

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bcd-c8de-0404-bb40-a0369fe50396

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Genres

popdesi poppunjabi poppopasianbhangraothersworldwide

Influential: 62.40% Fanbase: 57.87% Trending: 64.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 11.02% • Very Strong

As of 2025-09-09

5,735,537

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.40% | Fanbase 57.87% | Trending 64.66% | CAREER STAGE: MAINSTREAM

Biography

Gurmukh Singh, known professionally as Garry Sandhu, is an Indian singer, songwriter, and actor prominent in the Punjabi music industry. He debuted as a singer in 2010 with the song "Main Ni Peenda" and ventured into acting with the film "Romeo Ranjha" in 2014. Sandhu has released several successful tracks, such as "Illegal Weapon," "Yeah Baby," "Banda Ban Ja," and "Jatt & Coming Home," under his own brand "Fresh" and his label Fresh Media Records. In 2019, his song "Yeah Baby" was featured in the Bollywood film "De De Pyaar De" as "Hauli Hauli." He has received multiple nominations at prestigious award ceremonies like the Britasia Music Awards and PTC Punjabi Music Awards.

Sandhu's contributions to the music industry have garnered him recognition and acclaim, with a notable presence in both singing and acting realms. His diverse portfolio of hits and collaborations has solidified his standing as a respected figure within Punjabi entertainment circles, with a growing international presence.

Report Date: 2025-09-09

Garry Sandhu speaks to 18-24 & 25-34 audiences with measurable traction in INDIA, PAKISTAN, UNITED STATES. Composition is heavily male (85%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (159,550 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Maruti, Mahindra, PlayerUnknown's Battlegrounds, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Garry Sandhu score 4.24% — Very Strong bucket.

Brand: MarutiBrand: MahindraBrand: PlayerUnknown's Battlegrounds

Followers:5,735,537

Engagements:243,452

Rate:4.2%

Posts:51

Avg Likes:242,242

Avg Comments:1,053

Avg Views:159,550

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,735,537 · Engagements 243,452 · Rate 4.2% Posts 51 · Views 159,550 · Avg Likes 242,242 · Avg Comments 1,053 · Avg Views 159,550	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 47% 35-44: 3% 13-17: 3%	Largest: 18-24 (47%); next: 25-34 (47%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	INDIA (62%) PAKISTAN (9%) UNITED STATES (6%) CANADA (5%) UNITED ARAB EMIRATES (4%)	Top regions: INDIA (62%), PAKISTAN (9%), UNITED STATES (6%)
Platform Engagement	Instagram: 232,312 avg likes/post · Tiktok: 159,550 avg views/post	Best reach: Tiktok 159,550 avg views; best engagement: Instagram 232,312 avg likes

Top Brand Affinities

Maruti

Score: 11.02

Mahindra

Score: 8.11

PlayerUnknown's Battlegrounds

Score: 6.92

G-shock

Score: 5.25

Superdry

Score: 4.58

Ray-Ban

Score: 3.89

MTV

Score: 3.40

Jeep

Score: 2.96

Armani

Score: 2.80

KTM

Score: 2.73

musical.ly

Score: 2.67

Gymshark

Score: 2.61

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Top Brand Affinities

Brand	Category	Score
Maruti		11.02
Mahindra		8.11
PlayerUnknown's Battlegrounds		6.92
G-shock		5.25
Superdry		4.58
Ray-Ban		3.89
MTV		3.40
Jeep		2.96
Armani		2.80
KTM		2.73
musical.ly		2.67
Gymshark		2.61
Justin Bieber		2.42
FashionNova		2.25
Tommy Hilfiger		2.21
Lacoste		2.12
KFC		1.95
Land Rover		1.93
Beats Electronics		1.79
Jaguar		1.77
Harley-Davidson		1.65
Forever 21		1.64
Mitsubishi		1.54
Levi's		1.52
Travelgram		1.48
Ford		1.45
Rolex		1.43
Puma		1.41
Prada		1.39
Gucci		1.33
Burberry		1.31
Lamborghini		1.23
Zara		1.23
Nikon		1.21
Versace		1.18
Reebok		1.16
Snapseed		1.13
BMW		1.10
Grand Theft Auto		1.10
Apple		1.09
Canon		1.08
Huda Beauty		1.07
Hyundai		1.06
Dodge		1.06
Audi		1.03
H&M		1.01
McDonald's		1.00
WWE		0.99
Mercedes-Benz		0.95
Suzuki		0.95