G.E.M. Brand Affinity ranks highest Cathay Pacific at 23.57% . Very Strong. Score DMDB 64.78% | Fanbase 52.31%

G.E.M. — pop artist from HK.

G.E.M, also known as GMcLeod, is a Jamaican-born artist raised in Brooklyn. Her debut project, "Diamond in the Rough," showcases a blend of old school reggae…

G.E.M.

Recognizable

Country: HK | Gender: female | Artist ID: 11e81bce-6053-c972-93ae-a0369fe50396

Find Artist

Genres

popmandopoppopasian popr&b, funk & soulr&b/soul

Influential: 64.78% Fanbase: 52.31% Trending: 71.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Cathay Pacific • 23.57% • Very Strong

As of 2025-09-09

11,445,263

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.78% | Fanbase 52.31% | Trending 71.02% | CAREER STAGE: MAINSTREAM

Biography

G.E.M, also known as GMcLeod, is a Jamaican-born artist raised in Brooklyn. Her debut project, "Diamond in the Rough," showcases a blend of old school reggae and R&B influences, reflecting her diverse musical style.

"Diamond in the Rough" symbolizes G.E.M's journey to finding her place in the music industry. Through the album, she aims to demonstrate her unique sound and shine as an artist with a mix of different musical elements.

Report Date: 2025-09-09

G.E.M. resonates most with 18-24 & 25-34 audiences and shows durable presence in TAIWAN, HONG KONG SAR CHINA, MALAYSIA. With a male-leaning (54%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,945,780 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Cathay Pacific, GENTLE MONSTER, Singapore Airlines makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist G.E.M. score 0.83% — Low bucket.

Brand: Cathay PacificBrand: GENTLE MONSTERBrand: Singapore Airlines

Followers:11,445,263

Engagements:94,588

Rate:0.8%

Posts:829

Avg Likes:91,318

Avg Comments:2,850

Avg Views:2,734,080

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,445,263 · Engagements 94,588 · Rate 0.8% Posts 829 · Views 2,734,080 · Avg Likes 91,318 · Avg Comments 2,850 · Avg Views 2,734,080	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 10% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	TAIWAN (36%) HONG KONG SAR CHINA (15%) MALAYSIA (14%) UNITED STATES (7%) SINGAPORE (5%)	Top regions: TAIWAN (36%), HONG KONG SAR CHINA (15%), MALAYSIA (14%)
Platform Engagement	Instagram: 56,260 avg likes/post · Tiktok: 788,300 avg views/post · Youtube: 1,945,780 avg views/post	Best reach: Youtube 1,945,780 avg views; best engagement: Instagram 56,260 avg likes

Top Brand Affinities

Cathay Pacific

Score: 23.57

GENTLE MONSTER

Score: 15.54

Singapore Airlines

Score: 12.53

Summit Entertainment

Score: 6.46

OOTD Magazine

Score: 6.42

Shake Shack

Score: 5.54

Daniel Wellington

Score: 5.19

Innisfree

Score: 5.06

Dyson

Score: 5.05

Superdry

Score: 4.81

Petronas

Score: 4.60

Stüssy

Score: 4.23

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Top Brand Affinities

Brand	Category	Score
Cathay Pacific		23.57
GENTLE MONSTER		15.54
Singapore Airlines		12.53
Summit Entertainment		6.46
OOTD Magazine		6.42
Shake Shack		5.54
Daniel Wellington		5.19
Innisfree		5.06
Dyson		5.05
Superdry		4.81
Petronas		4.60
Stüssy		4.23
Costco		4.17
UNIQLO		3.98
Leica		3.70
Gundam		3.65
Hilton		3.52
G-shock		3.45
Boeing		3.12
Supreme		2.98
New Balance		2.93
Tiffany		2.76
Snoopy And The Peanuts Gang		2.71
Carhartt		2.48
Under Armour		2.44
Pokemon Go		2.43
Starbucks		2.38
Lululemon Athletica		2.37
Tesco		2.30
Moschino		2.23
Yves Saint Laurent		2.17
Timberland		2.16
LEGOLAND		1.96
Tiffany & Co		1.90
Armani		1.88
KFC		1.83
Balenciaga		1.83
Huawei		1.81
KENZO		1.80
Chanel		1.76
Transformers		1.74
GIVENCHY		1.71
Sneakerhead		1.68
Lego		1.67
The North Face		1.61
Maserati		1.58
McLaren		1.57
ASICS		1.53
Los Angeles Lakers		1.53
Hermès		1.51