Funky
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
6,960,213
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 07:46:17 UTC
Genres
Biography
Funky resonates most with 18-24 & 25-34 audiences and shows durable presence in COLOMBIA, MEXICO, UNITED STATES. With a male-leaning (53%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (200,020 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Amazon Music, Cafecito, LATAM makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,960,213 · Engagements 7,686 · Rate 0.1% Posts 2,092 · Views 207,890 · Avg Likes 7,587 · Avg Comments 138 · Avg Views 207,890 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 33% 35-44: 8% 13-17: 6% |
Largest: 18-24 (50%); next: 25-34 (33%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
COLOMBIA (19%) MEXICO (10%) UNITED STATES (10%) ARGENTINA (9%) ECUADOR (8%) |
Top regions: COLOMBIA (19%), MEXICO (10%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 4,136 avg likes/post · Tiktok: 7,870 avg views/post · Youtube: 200,020 avg views/post | Best reach: Youtube 200,020 avg views; best engagement: Instagram 4,136 avg likes |
Top Brand Affinities
Amazon Music
Cafecito
LATAM
Movistar
VidaSana
Mary Kay
Herbalife
Huawei
Spotify Music
shein
Pepsi
musical.ly
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 11.49 | |
| Cafecito | 8.37 | |
| LATAM | 8.05 | |
| Movistar | 7.29 | |
| VidaSana | 5.34 | |
| Mary Kay | 2.75 | |
| Herbalife | 1.83 | |
| Huawei | 1.50 | |
| Spotify Music | 1.50 | |
| shein | 1.47 | |
| Pepsi | 1.29 | |
| musical.ly | 1.29 | |
| SheInside | 1.28 | |
| Mitsubishi | 1.17 | |
| Coca-Cola | 1.09 | |
| Marvel | 1.00 | |
| H&M | 0.98 | |
| Beats Electronics | 0.91 | |
| Xiaomi | 0.90 | |
| NBA | 0.88 | |
| Yamaha | 0.88 | |
| Canon | 0.87 | |
| Tesla Motors | 0.86 | |
| Lamborghini | 0.83 | |
| Sony | 0.81 | |
| Samsung Group | 0.80 | |
| Nikon | 0.76 | |
| Converse | 0.75 | |
| FIFA | 0.74 | |
| Lego | 0.74 | |
| Walt Disney | 0.74 | |
| Puma | 0.74 | |
| Star Wars | 0.73 | |
| Marvel Entertainment | 0.70 | |
| Adobe | 0.67 | |
| Pandora | 0.66 | |
| Honda | 0.65 | |
| DC Entertainment | 0.64 | |
| Nissan | 0.61 | |
| Nike | 0.59 | |
| Vans | 0.57 | |
| Zara | 0.57 | |
| SoundCloud | 0.57 | |
| Walmart | 0.56 | |
| Ferrari | 0.54 | |
| Amazon | 0.54 | |
| Netflix | 0.52 | |
| 0.52 | ||
| Chevrolet | 0.50 | |
| Adidas | 0.49 |
Official Profiles
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LoginArtist: Funky
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
