Funky Brand Affinity ranks highest Amazon Music at 11.49% . Very Strong. Score DMDB 58.92% | Fanbase 46.57%

Funky — hip-hop & rap artist from PR.

Luis Raúl Marrero, known as Funky, is a Puerto Rican singer, songwriter, and producer specializing in Latin Christian urban music. Marrero founded the duo…

Funky

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bc2-199f-1d08-9c99-a0369fe50396

Find Artist

Genres

hip-hop & raprap cristianolatinlatinreggaetonspiritualslatin worshiplatin christianreggaeton cristianochristian music

Influential: 58.92% Fanbase: 46.57% Trending: 65.09%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 11.49% • Very Strong

As of 2025-09-09

6,960,213

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.92% | Fanbase 46.57% | Trending 65.09% | CAREER STAGE: MAINSTREAM

Biography

Luis Raúl Marrero, known as Funky, is a Puerto Rican singer, songwriter, and producer specializing in Latin Christian urban music. Marrero founded the duo Stylo in 1997 and transitioned to Christian music in 1998, establishing the Funkytown Music label. He has since released successful albums such as Funkytown (2001), Los Vencedores (2004), and Reset (2011), and collaborated with artists like Jesús Adrián Romero and Marcos Witt. Marrero's 11th studio album, Paréntesis, was released in 2024.

Report Date: 2025-09-09

Funky resonates most with 18-24 & 25-34 audiences and shows durable presence in COLOMBIA, MEXICO, UNITED STATES. With a male-leaning (53%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (200,020 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Amazon Music, Cafecito, LATAM makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Funky score 0.11% — Low bucket.

Brand: Amazon MusicBrand: CafecitoBrand: LATAM

Followers:6,960,213

Engagements:7,686

Rate:0.1%

Posts:2,092

Avg Likes:7,587

Avg Comments:138

Avg Views:207,890

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,960,213 · Engagements 7,686 · Rate 0.1% Posts 2,092 · Views 207,890 · Avg Likes 7,587 · Avg Comments 138 · Avg Views 207,890	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	COLOMBIA (19%) MEXICO (10%) UNITED STATES (10%) ARGENTINA (9%) ECUADOR (8%)	Top regions: COLOMBIA (19%), MEXICO (10%), UNITED STATES (10%)
Platform Engagement	Instagram: 4,136 avg likes/post · Tiktok: 7,870 avg views/post · Youtube: 200,020 avg views/post	Best reach: Youtube 200,020 avg views; best engagement: Instagram 4,136 avg likes

Top Brand Affinities

Amazon Music

Score: 11.49

Cafecito

Score: 8.37

LATAM

Score: 8.05

Movistar

Score: 7.29

VidaSana

Score: 5.34

Mary Kay

Score: 2.75

Herbalife

Score: 1.83

Huawei

Score: 1.50

Spotify Music

Score: 1.50

shein

Score: 1.47

Pepsi

Score: 1.29

musical.ly

Score: 1.29

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Top Brand Affinities

Brand	Category	Score
Amazon Music		11.49
Cafecito		8.37
LATAM		8.05
Movistar		7.29
VidaSana		5.34
Mary Kay		2.75
Herbalife		1.83
Huawei		1.50
Spotify Music		1.50
shein		1.47
Pepsi		1.29
musical.ly		1.29
SheInside		1.28
Mitsubishi		1.17
Coca-Cola		1.09
Marvel		1.00
H&M		0.98
Beats Electronics		0.91
Xiaomi		0.90
NBA		0.88
Yamaha		0.88
Canon		0.87
Tesla Motors		0.86
Lamborghini		0.83
Sony		0.81
Samsung Group		0.80
Nikon		0.76
Converse		0.75
FIFA		0.74
Lego		0.74
Walt Disney		0.74
Puma		0.74
Star Wars		0.73
Marvel Entertainment		0.70
Adobe		0.67
Pandora		0.66
Honda		0.65
DC Entertainment		0.64
Nissan		0.61
Nike		0.59
Vans		0.57
Zara		0.57
SoundCloud		0.57
Walmart		0.56
Ferrari		0.54
Amazon		0.54
Netflix		0.52
Google		0.52
Chevrolet		0.50
Adidas		0.49