&Friends
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
106,337
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:56:24 UTC
Genres
Scores
Biography
With over 20 million streams on Spotify, &friends has released music on major record labels such as Casablanca, Th3rd Brain, and Armada. The project has also remixed artists like Sofi Tukker and Myke Towers, garnering support from industry figures like Pete Tong, Black Coffee, and Diplo.
&Friends draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, LEBANON, PHILIPPINES. The skew is heavily male (61%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 2,968 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Pioneer, Mixcloud, REVOLVE makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 106,337 · Engagements 1,967 · Rate 1.8% Posts 304 · Views 2,968 · Avg Likes 1,951 · Avg Comments 106 · Avg Views 2,968 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 37% 35-44: 7% 13-17: 7% |
Largest: 18-24 (47%); next: 25-34 (37%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (34%) LEBANON (5%) PHILIPPINES (4%) UNITED KINGDOM (4%) SOUTH AFRICA (4%) |
Top regions: UNITED STATES (34%), LEBANON (5%), PHILIPPINES (4%) |
| Platform Engagement | Instagram: 1,767 avg likes/post · Tiktok: 2,968 avg views/post | Best reach: Tiktok 2,968 avg views; best engagement: Instagram 1,767 avg likes |
Top Brand Affinities
Pioneer
Mixcloud
REVOLVE
Ableton
MOOG
SUSHISAMBA
Emirates Airlines
Coachella
Tomorrowland
SoundCloud
Sandro
All Saints
| Brand | Category | Score |
|---|---|---|
| Pioneer | 41.17 | |
| Mixcloud | 36.74 | |
| REVOLVE | 24.54 | |
| Ableton | 22.41 | |
| MOOG | 19.34 | |
| SUSHISAMBA | 15.28 | |
| Emirates Airlines | 12.18 | |
| Coachella | 12.14 | |
| Tomorrowland | 12.11 | |
| SoundCloud | 12.00 | |
| Sandro | 10.27 | |
| All Saints | 9.98 | |
| Jumeirah | 9.48 | |
| Sennheiser | 9.43 | |
| Free People | 9.23 | |
| Amazon Music | 8.85 | |
| Dom Pérignon | 8.09 | |
| JACQUEMUS | 7.99 | |
| Four Seasons | 7.55 | |
| Anantara | 7.25 | |
| The Ritz-Carlton | 7.13 | |
| Oculus | 6.61 | |
| Spotify Music | 6.40 | |
| Maison Margiela | 5.68 | |
| OOTD Magazine | 5.39 | |
| Loewe | 5.04 | |
| Anthropologie | 4.81 | |
| Alexander McQueen | 4.62 | |
| Steve Madden | 4.55 | |
| Longchamp | 4.38 | |
| Lululemon Athletica | 4.27 | |
| Pull&Bear | 3.88 | |
| Yves Saint Laurent | 3.80 | |
| Bershka | 3.80 | |
| Jimmy Choo | 3.79 | |
| Gillette | 3.76 | |
| TOM FORD | 3.66 | |
| Bacardi | 3.64 | |
| Urban Outfitters | 3.50 | |
| Leica | 3.47 | |
| Vogue | 3.33 | |
| Aperol | 3.30 | |
| Beats Electronics | 3.28 | |
| Christian Louboutin | 3.22 | |
| Uber | 3.17 | |
| Summit Entertainment | 3.12 | |
| Airbnb | 3.06 | |
| Paramount Pictures | 3.05 | |
| Dolce & Gabbana | 2.96 | |
| Garnier | 2.96 |
Official Profiles
Login to view Contact
LoginArtist: &Friends
The map shows every radio station that aired &Friends today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 22:28:46 | Mwaki - &friends Remix | Fréquence Grands Lacs | Bordeaux, FR | 204 |
| 2025-08-22 22:24:53 | Mwaki - &friends Remix | Otvoreni Radio | Zagreb, HR | 191 |
| 2025-08-22 21:56:21 | Mwaki - &friends Remix | Enjoy 33 | Bordeaux, FR | 155 |
| 2025-08-22 21:42:33 | Mwaki - &friends Remix | Radio Menergy | Albi, FR | 196 |
| 2025-08-22 21:38:36 | Mwaki - &friends Remix | Hitradio Rt1 Südschwaben | Mindelheim, DE | 197 |
| 2025-08-22 21:38:25 | Mwaki - &friends Remix | Hitradio Rt1 | Ingolstadt, DE | 196 |
| 2025-08-22 21:37:00 | Mwaki - &friends Remix | Hitradio Rt1 Nordschwaben | Ulm, DE | 196 |
| 2025-08-22 21:18:05 | Mwaki - &friends Remix | NRJ Électro | Paris, FR | 192 |
| 2025-08-22 20:52:01 | Mwaki - &friends Remix | Radio m2o | Lazio, IT | 151 |
| 2025-08-22 18:39:31 | Mwaki - &friends Remix | Jam FM | Berlin, DE | 204 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |