Fred De Palma Brand Affinity ranks highest OVS at 47.94% . Very Strong. Score DMDB 55.42% | Fanbase 42.13%

Fred De Palma — pop artist from IT.

Federico Palana, known by his stage name Fred de Palma, born in 1989, discovered his passion for hip-hop in 2008, showcasing a talent for freestyle. With 25…

Fred De Palma

Established

Country: IT | Gender: male | Artist ID: 11e81bbb-3efc-301a-a525-a0369fe50396

Find Artist

Genres

popitalian popitalian adult pophip-hop & raphip-hop/raphip hop

Influential: 55.42% Fanbase: 42.13% Trending: 62.06%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OVS • 47.94% • Very Strong

As of 2025-09-09

1,870,185

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.42% | Fanbase 42.13% | Trending 62.06% | CAREER STAGE: MID_LEVEL

Biography

Federico Palana, known by his stage name Fred de Palma, born in 1989, discovered his passion for hip-hop in 2008, showcasing a talent for freestyle. With 25 Platinum and 4 Gold records to his name, he released his debut solo album "F.D.P." in 2012, followed by "BoyFred" (2015), "Hanglover" (2017), "Uebe" (2019), and "PLC tape1" (Pa’ la cultura) in 2022, emphasizing his dedication to representing reggaeton in Italy while honoring his rap roots. Recognized as the leading figure in Italian reggaeton, Fred de Palma has achieved success with hit singles both domestically and internationally, collaborating with various artists across borders.

In 2018, his hit "D’estate non vale" with Ana Mena reached triple Platinum status, followed by the seven-time Platinum track "Una volta ancora" in 2019. His collaboration with Ana Mena continued with "Paloma" in 2020 (triple Platinum), "Ti raggiungerò" in 2021 (triple Platinum), and "Un Altro Ballo" (double Platinum). Fred de Palma's international reach was further solidified with the release of "ROMANCE" in April 2012, featuring global Latin music icon Justin Quiles. His latest single "EXTASI," certified Platinum, was released in the summer of 2022, coinciding with a successful tour of over 40 dates culminating in two special events in Milan and Rome in September.

Report Date: 2025-09-09

Fred De Palma cuts through with 18-24 & 25-34 audiences and consistency across ITALY, BRAZIL, SPAIN. A heavily male (62%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,200,000 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with OVS, Liu Jo, Warner Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fred De Palma score 5.29% — Very Strong bucket.

Brand: OVSBrand: Liu JoBrand: Warner Music

Followers:1,870,185

Engagements:98,992

Rate:5.3%

Posts:387

Avg Likes:89,397

Avg Comments:692

Avg Views:1,225,188

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,870,185 · Engagements 98,992 · Rate 5.3% Posts 387 · Views 1,225,188 · Avg Likes 89,397 · Avg Comments 692 · Avg Views 1,225,188	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 35-44: 8% 13-17: 7%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	ITALY (76%) BRAZIL (6%) SPAIN (3%) UNITED STATES (2%) SWITZERLAND (2%)	Top regions: ITALY (76%), BRAZIL (6%), SPAIN (3%)
Platform Engagement	Instagram: 24,421 avg likes/post · Tiktok: 1,200,000 avg views/post · Youtube: 25,188 avg views/post	Best reach: Tiktok 1,200,000 avg views; best engagement: Tiktok 63,700 avg likes

Top Brand Affinities

OVS

Score: 47.94

Liu Jo

Score: 33.44

Warner Music

Score: 26.81

Intimissimi

Score: 24.23

Elisabetta Franchi

Score: 23.22

Napapijri

Score: 18.93

Alcott

Score: 18.89

Superga

Score: 17.43

Auchan

Score: 16.21

Palm Angels

Score: 14.87

Emporio Armani

Score: 11.91

Calzedonia

Score: 10.03

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Top Brand Affinities

Brand	Category	Score
OVS		47.94
Liu Jo		33.44
Warner Music		26.81
Intimissimi		24.23
Elisabetta Franchi		23.22
Napapijri		18.93
Alcott		18.89
Superga		17.43
Auchan		16.21
Palm Angels		14.87
Emporio Armani		11.91
Calzedonia		10.03
Selfiegram		9.69
Kappa		9.21
Alfa Romeo		8.38
Arezzo		8.36
Dom Pérignon		8.28
Dsquared		7.72
Stone Island		6.87
Moët & Chandon		6.59
Campari		6.12
Moncler		5.72
Kiko		5.55
Alexander McQueen		5.53
Ryanair		5.34
Daniel Wellington		4.60
Miu Miu		4.54
Ferragamo		4.35
Stradivarius		4.29
Bershka		4.16
Pull&Bear		3.96
Armani		3.45
Dr. Martens		3.40
Michael Kors		3.33
Aperol		3.29
Tiffany		3.23
Fiat		3.23
ASOS		3.13
Dolce & Gabbana		3.10
Fila		2.99
Calvin Klein		2.99
Moschino		2.95
Versace		2.92
Fendi		2.68
Polaroid		2.65
Ferrari		2.55
Martini		2.47
Ray-Ban		2.47
Rolex		2.42
Ducati		2.38