Foster the People

Foster the People — pop artist from US.

Formed in Los Angeles in 2009 by multi-instrumentalist Mark Foster, Foster the People achieved global success with their debut single "Pumped Up Kicks" in…

Influence: 72.51% Fanbase: 74.00% Trending: 71.76% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 15.74% • Very Strong

As of 2025-10-01

4,097,647

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:35:48 UTC

Genres

poppopindietronicaindie poprockmodern rockrockpop rockalternativemodern alternative rockalternativeindie rock

Biography

Formed in Los Angeles in 2009 by multi-instrumentalist Mark Foster, Foster the People achieved global success with their debut single "Pumped Up Kicks" in 2010. The song earned a GRAMMY® nomination and became RIAA Diamond-certified with 14x Platinum sales in the US. Their 2011 debut album, Torches, also garnered critical acclaim and success, leading to subsequent releases like Supermodel (2014) and Sacred Hearts Club (2017).

In 2024, Foster the People announced their upcoming fourth studio album, Paradise State of Mind, set to release on August 16. The band released the single "Lost in Space" as a preview of the new album, continuing their musical journey with more projects on the horizon.

Top Brand Affinities

Report Date: 2025-10-01

Foster the People stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The profile is heavily male (57%), and content lands hardest on Tiktok, where posts average 19,200 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Lollapalooza, Ableton, Movistar, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Foster the People a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Foster the People score 0.25% — Low bucket.

Brand: LollapaloozaBrand: AbletonBrand: Movistar

Followers:4,097,647

Engagements:10,424

Rate:0.3%

Posts:470

Avg Likes:10,282

Avg Comments:150

Avg Views:24,957

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,097,647 · Engagements 10,424 · Rate 0.3% Posts 470 · Views 24,957 · Avg Likes 10,282 · Avg Comments 150 · Avg Views 24,957	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 7% 35-44: 6%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (20%) BRAZIL (17%) MEXICO (12%) COLOMBIA (4%) PERU (3%)	Top regions: UNITED STATES (20%), BRAZIL (17%), MEXICO (12%)
Platform Engagement	Instagram: 8,557 avg likes/post · Tiktok: 19,200 avg views/post · Youtube: 5,757 avg views/post	Best reach: Tiktok 19,200 avg views; best engagement: Instagram 8,557 avg likes

Top Brand Affinities

Lollapalooza

Score: 15.74

Ableton

Score: 5.84

Movistar

Score: 4.67

Coachella

Score: 4.58

Verizon

Score: 4.05

Dr. Martens

Score: 3.65

MTV

Score: 3.58

Paramount Pictures

Score: 3.25

Summit Entertainment

Score: 3.14

Pepsi

Score: 3.02

Cafecito

Score: 2.92

Spotify Music

Score: 2.76

Brand	Category	Score
Lollapalooza		15.74
Ableton		5.84
Movistar		4.67
Coachella		4.58
Verizon		4.05
Dr. Martens		3.65
MTV		3.58
Paramount Pictures		3.25
Summit Entertainment		3.14
Pepsi		3.02
Cafecito		2.92
Spotify Music		2.76
Columbia Pictures		2.61
Urban Outfitters		2.60
Tomorrowland		2.55
Prismacolor		2.52
Budweiser		2.52
Busch		2.44
Kodak		2.42
AMC		2.40
Nickelodeon		2.36
SoundCloud		2.32
Vans		2.25
Polaroid		2.17
Snoopy And The Peanuts Gang		2.12
Warner Bros		2.00
Star Wars		2.00
Bellagio		1.80
Target		1.80
League of Legends		1.79
Showtime		1.74
DC Entertainment		1.72
Marvel		1.68
HBO		1.67
Pixar		1.66
Fujifilm		1.66
Converse		1.65
BBC		1.64
Pokemon Go		1.64
Guinness		1.61
Nintendo		1.55
Beats Electronics		1.53
Marvel Entertainment		1.51
Heineken		1.48
Mitsubishi		1.47
Chrysler		1.44
Netflix		1.42
Sony		1.42
Walmart		1.38
Forever 21		1.37