Focalistic Brand Affinity ranks highest Woolworths at 31.64% . Very Strong. Score DMDB 61.67% | Fanbase 51.62%

Focalistic — pop artist from ZA.

Lethabo Sebetso, known professionally as FOCALISTIC, is a South African recording artist and entertainer. He entered the music scene in 2016 with the release…

Focalistic

Recognizable

Country: ZA | Gender: male | Artist ID: 11e83fea-b1b5-cd48-a77d-aa1c026db3d8

Find Artist

Genres

popsouth african pophip-hop & raphip-hop/rapelectronicdanceelectronicamapianoafricanafro soul

Influential: 61.67% Fanbase: 51.62% Trending: 66.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 31.64% • Very Strong

As of 2025-09-09

4,339,667

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.67% | Fanbase 51.62% | Trending 66.69% | CAREER STAGE: MAINSTREAM

Biography

Lethabo Sebetso, known professionally as FOCALISTIC, is a South African recording artist and entertainer. He entered the music scene in 2016 with the release of "28 May" and gained recognition in 2017 with "Fakimali".

Raised in Pretoria, South Africa, FOCALISTIC garnered a following while pursuing a Bachelor of Arts in Political Sciences at the University of Pretoria. After completing his studies, he transitioned to a full-time music career, emphasizing honest storytelling and societal reflection in his work.

FOCALISTIC has collaborated with notable artists such as DJ Maphorisa and Major League, drawing inspiration from a range of musicians including Lil’ Wayne and Hugh Masekela. His fusion of rap lyrics with amapiano beats has solidified his presence in the South African music industry.

Report Date: 2025-09-09

Focalistic reliably reaches 18-24 & 25-34 audiences in SOUTH AFRICA, UNITED STATES, KENYA. The base is heavily male (75%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (358,500 avg views per post); Tiktok layers on depth and replies. The audience sits near Woolworths, Palm Angels, Umbro, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Focalistic score 3.00% — Strong bucket.

Brand: WoolworthsBrand: Palm AngelsBrand: Umbro

Followers:4,339,667

Engagements:130,096

Rate:3.0%

Posts:541

Avg Likes:127,741

Avg Comments:407

Avg Views:376,353

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,339,667 · Engagements 130,096 · Rate 3.0% Posts 541 · Views 376,353 · Avg Likes 127,741 · Avg Comments 407 · Avg Views 376,353	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 43% 13-17: 5% 35-44: 5%	Largest: 18-24 (46%); next: 25-34 (43%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	SOUTH AFRICA (39%) UNITED STATES (10%) KENYA (9%) TANZANIA (6%) FRANCE (3%)	Top regions: SOUTH AFRICA (39%), UNITED STATES (10%), KENYA (9%)
Platform Engagement	Instagram: 29,059 avg likes/post · Tiktok: 358,500 avg views/post · Youtube: 17,853 avg views/post	Best reach: Tiktok 358,500 avg views; best engagement: Tiktok 97,800 avg likes

Top Brand Affinities

Woolworths

Score: 31.64

Palm Angels

Score: 22.13

Umbro

Score: 16.32

Hennessey

Score: 14.12

New Era

Score: 13.61

Ellesse

Score: 11.53

Armani Exchange

Score: 11.41

Kappa

Score: 9.42

Hennessy

Score: 7.95

Jagermeister

Score: 7.92

Champion

Score: 7.27

Alexander McQueen

Score: 6.46

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Top Brand Affinities

Brand	Category	Score
Woolworths		31.64
Palm Angels		22.13
Umbro		16.32
Hennessey		14.12
New Era		13.61
Ellesse		11.53
Armani Exchange		11.41
Kappa		9.42
Hennessy		7.95
Jagermeister		7.92
Champion		7.27
Alexander McQueen		6.46
Fanta		6.27
Dr. Martens		5.86
KARL LAGERFELD		5.86
Dsquared		5.80
FOREX		5.52
Bacardi		5.40
Emporium		5.05
shein		5.04
Colgate		4.90
Herbalife		4.81
Lacoste		4.39
Sprite		4.23
Timberland		4.19
The North Face		4.16
SheInside		3.96
MTV		3.89
SoundCloud		3.80
G-shock		3.72
Puma		3.61
FashionNova		3.51
H&M		3.51
Dolce & Gabbana		3.26
BALMAIN		3.08
Balenciaga		2.99
TOM FORD		2.77
Vans		2.75
Nike		2.62
New Balance		2.53
Armani		2.52
KFC		2.42
Christian Louboutin		2.21
Fendi		2.20
Converse		2.14
Huawei		2.03
Supreme		1.99
Heineken		1.77
Spotify Music		1.73
Rolex		1.62