FMK Brand Affinity ranks highest Movistar at 5.72% . Very Strong. Score DMDB 59.60% | Fanbase 46.32%

FMK — hip-hop & rap artist from AR.

De Neco al Mundo Baby is a Mexican singer-songwriter who rose to fame in the early 2000s with his unique blend of regional Mexican music and urban pop. Born on…

FMK

Recognizable

Country: AR | Gender: male | Artist ID: 11e83fe7-74cc-05a8-be1a-aa1c026db3d8

Find Artist

Genres

hip-hop & raptrap latinohip-hop/raptrap argentinotrap tristetrap

Influential: 59.60% Fanbase: 46.32% Trending: 66.24%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 5.72% • Very Strong

As of 2025-09-09

4,093,795

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.60% | Fanbase 46.32% | Trending 66.24% | CAREER STAGE: MAINSTREAM

Biography

De Neco al Mundo Baby is a Mexican singer-songwriter who rose to fame in the early 2000s with his unique blend of regional Mexican music and urban pop. Born on September 15, 1985, in Mexico City, he began his music career at a young age, performing in local venues and gaining a following through social media.

With a string of successful singles and collaborations, De Neco al Mundo Baby has established himself as a prominent figure in the Latin music scene. His music often explores themes of love, heartbreak, and everyday life, resonating with audiences both in Mexico and internationally.

Report Date: 2025-09-09

FMK stands out with 18-24 & 25-34 audiences across ARGENTINA, PERU, MEXICO. The profile is heavily male (72%), and content lands hardest on Instagram, where posts average 99,283 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Movistar, Suavecito, Lollapalooza, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes FMK a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist FMK score 2.60% — Strong bucket.

Brand: MovistarBrand: SuavecitoBrand: Lollapalooza

Followers:4,093,795

Engagements:106,439

Rate:2.6%

Posts:247

Avg Likes:106,067

Avg Comments:691

Avg Views:454,192

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,093,795 · Engagements 106,439 · Rate 2.6% Posts 247 · Views 454,192 · Avg Likes 106,067 · Avg Comments 691 · Avg Views 454,192	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 18% 13-17: 10% 35-44: 3%	Largest: 18-24 (68%); next: 25-34 (18%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	ARGENTINA (50%) PERU (8%) MEXICO (7%) SPAIN (6%) CHILE (5%)	Top regions: ARGENTINA (50%), PERU (8%), MEXICO (7%)
Platform Engagement	Instagram: 99,283 avg likes/post · Tiktok: 19,300 avg views/post · Youtube: 197,069 avg views/post	Best reach: Instagram 237,823 avg views; best engagement: Instagram 99,283 avg likes

Top Brand Affinities

Movistar

Score: 5.72

Suavecito

Score: 5.18

Lollapalooza

Score: 4.80

League of Legends

Score: 4.01

Monster Beverage

Score: 3.49

VidaSana

Score: 3.32

Tomorrowland

Score: 3.13

Cafecito

Score: 2.80

Spotify Music

Score: 2.74

Red Bull

Score: 2.37

Sprite

Score: 2.31

Fila

Score: 2.29

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Top Brand Affinities

Brand	Category	Score
Movistar		5.72
Suavecito		5.18
Lollapalooza		4.80
League of Legends		4.01
Monster Beverage		3.49
VidaSana		3.32
Tomorrowland		3.13
Cafecito		2.80
Spotify Music		2.74
Red Bull		2.37
Sprite		2.31
Fila		2.29
Peugeot		1.92
Mitsubishi		1.80
FIFA		1.77
Sony		1.60
Beats Electronics		1.48
Fiat		1.47
SoundCloud		1.39
musical.ly		1.29
Guess		1.28
Los Angeles Lakers		1.22
PlayStation		1.18
Lamborghini		1.17
Nike		1.08
Pepsi		1.06
CBS Television Studios		1.02
Supreme		1.00
Puma		0.99
Grand Theft Auto		0.97
GoPro		0.94
Adidas		0.94
CBS		0.92
Justin Bieber		0.92
Rolex		0.84
Coca-Cola		0.84
Netflix		0.84
Chevrolet		0.80
Honda		0.80
NBA		0.77
Xbox		0.74
Canon		0.74
Pokemon		0.73
Yamaha		0.73
Prada		0.71
Marvel		0.66
Vans		0.65
McDonald's		0.64
Volkswagen		0.60
Nikon		0.60